Are there any certifications in Internet marketing that have real academic weight? And if so...

13 replies
Are there any certifications in Internet marketing that have real academic weight that anyone has heard of? If so are there any that are distance courses that don't cost an insane amount. (thousands upon thousands etc)

Thank you
#academic #certifications #internet #marketing #real #weight
  • Profile picture of the author KathyK
    There are a number of Universities that offer internet marketing courses - I'm sure some offer degrees. However, from my experience with people with IT degrees, I wouldn't actually expect a graduate to KNOW anything about internet marketing until they've actually been out in the real world doing it for a while. :rolleyes:

    search google for online university internet marketing and you'll find a bunch of results.
    I doubt any are cheap.
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    • Profile picture of the author clickrover
      You nailed it! Along with owning and operating my own affiliate network, I also serve as the campus director of an IT training school. The bottom line is that experience far outweighs the ownership of a slip stating that you have passed a test or two.

      Originally Posted by KathyK View Post

      There are a number of Universities that offer internet marketing courses - I'm sure some offer degrees. However, from my experience with people with IT degrees, I wouldn't actually expect a graduate to KNOW anything about internet marketing until they've actually been out in the real world doing it for a while. :rolleyes:

      search google for online university internet marketing and you'll find a bunch of results.
      I doubt any are cheap.
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      • Profile picture of the author Brett P
        I've worked with SEMPO (SEMPO.org) before, it may be worth your while if you're relatively new to Internet marketing. If not, a stacked portfolio can really have a lot of weight.
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        • Profile picture of the author DSinick
          You could always do the Google certifications -- I don't know if they hold "academic" weight, but I would definitely call them legitimate.

          I can't post links...so just google "Google Certifications" and its the first link.
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          • Profile picture of the author Brett P
            Yeah, Google certs. can definitely be helpful. If you're applying to any advertising agency for IM, they're going to make you take them, anyway. It shows extra knowledge and initiative.

            I know people doing entry level work (keyword research) and they're making 40k a year. A solid resume and portfolio (with references/testimonials) can really get you a long way.
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  • Profile picture of the author LondonPaladin
    So you want a masters in internet marketing? This business is all about going in the opposite direction....

    Don't you want to be your own boss? Only an employer cares about your degree.
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  • Profile picture of the author David Jackson
    Originally Posted by Daniel_James_Warburton View Post

    Are there any certifications in Internet marketing that have real academic weight that anyone has heard of? If so are there any that are distance courses that don't cost an insane amount. (thousands upon thousands etc)
    In a word...NO! Those IM certificates aren't worth the paper they're printed it on, in my opinion. The information they teach you, you can pretty much find online for free. If you want to learn IM, in my opinion, The Internet Marketing Center has the best IM course around. And it won't cost you thousands of dollars.

    David Jackson
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  • Profile picture of the author bestIMtools
    Full Sail University offers a masters in internet marketing. This is an accredited university recognized by reliable accrediting agencies. I think it costs about $30K.
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  • Profile picture of the author ChrisBa
    Originally Posted by Daniel_James_Warburton View Post

    Are there any certifications in Internet marketing that have real academic weight that anyone has heard of? If so are there any that are distance courses that don't cost an insane amount. (thousands upon thousands etc)

    Thank you
    Currently - no
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  • Profile picture of the author Matt Morgan
    Originally Posted by Daniel_James_Warburton View Post

    Are there any certifications in Internet marketing that have real academic weight that anyone has heard of? If so are there any that are distance courses that don't cost an insane amount. (thousands upon thousands etc)

    Thank you
    No really, but you can outsource some graphic designer to create you a fake one
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  • Profile picture of the author Joseph Then
    My Paypal account, Google paychecks is my BEST CERTIFICATE, and I get them every month.
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  • Profile picture of the author Preben Frenning
    I believe most "real" offline courses are quite outdated, as the internet changes all the time. - Even if you take one, you will still need to stay updated all the time, so it will be of less value than the cost.

    And the google certifications is a good tip. I'm going to get one now!
    - Both for myself and for my company.

    - Preben
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  • Profile picture of the author Deepak Media
    Originally Posted by Daniel_James_Warburton View Post

    Are there any certifications in Internet marketing that have real academic weight that anyone has heard of? If so are there any that are distance courses that don't cost an insane amount. (thousands upon thousands etc)

    Thank you
    If you going to qualify yourself as an Internet Marketer with a degree or certificate... you probably want to do it because you want a job.

    And no real IMer wants a 9-5 :p
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