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How Do You Treat Your Subscribers?

by DomenicoGrecojr
18 replies
Hey Warriors,

What do you show your subscribers right after they sign up on your squeeze page?

1. Show them an offer right away like a OTO and try to make a profit immediately.

2. Deliver your bribe and warm up the list for a week or 2

3. Offer them another free valuable gift if they refer 3 or more of their friends to your squeeze page

I've tried all 3 and option 1 seems to be the clear winner. (for me anyway). But interested to know your tests too
#list building #oto #signs #squeeze page #subscriber
  • Profile picture of the author theemperor
    I agree with createyouwealth.

    I used to blast out offers to a list I had and got no sales whatsoever. This time around I am being a bit more tactful!
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  • Profile picture of the author Will Edwards
    I treat my subscribers like gold because they are!

    As for what they get after the sign-up, they get a reminder to click the confirmation link in their email. And after they do that, they get a warm welcome and the free gift. Following that they get the quality Newsletter they actually signed-up for.

    You might ask how this makes money? It's simple, the offers are contained within the Newsletter. I find this is the best way to treat my prospects.

    Hope it helps.

    Will
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  • Profile picture of the author Anonymous Affiliate
    I HATE when I am redirected to a sales page hidden behind a squeeze page (I immediately unsubscribe from that list). You dont pitch immediately someone who's just entered your funnel, that's bad business practice. You need to earn his appreciation before.
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  • Profile picture of the author excaflowne
    you gotta build a solid relationship first.. i know it seems long and frustating, but patience is virtue, and eventually they will buy from you without ever realizing it..

    it's some kind of subconcious action...
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    • Profile picture of the author 2sora
      Originally Posted by excaflowne View Post

      you gotta build a solid relationship first.. i know it seems long and frustating, but patience is virtue, and eventually they will buy from you without ever realizing it..

      it's some kind of subconcious action...

      I use this with my offline marketing. I stand on the side of the road and wave at people while holding a huge funny sign. People then buy once a month.

      I'm there as a reminder, and people use the fact that I remind them to buy as their "reason" to purchase. Reason is the least informed and last to know according David Snyder and clinical hypnotherapist who's taught lawyers to win juries over.

      the older evolutionarily circuits in the brain are, the more control it has.
      fear
      sadness
      anger
      happiness
      imagination
      social connection
      logic/reason
      willpower

      the less glucose in the brain, the more base the emotion gets. most people are in the middle. appealing to social connection, imagination (show instead of telling), and happiness.

      I try to avoid dealing with anything lower because the income isn't consistent

      My number 1 rule is to understand the customer's commitments- I get pizza every Saturday, and I focus on getting my list sturdy, and I want to take my girlfriend somewhere nice.
      my number 2 rule is gather contact info.
      my number 3 rule is gather valuable information/ products.
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  • Profile picture of the author mikeevee
    I use Feedburner, so they get a friendly reminder to click the confirm link, and then they get exactly what was promised. An email with updates but no sell.
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  • Profile picture of the author thebitbotdotcom
    I treat them like the very smart people that they are. No scams and no bull. I do not put product links in my newsletter emails. Most people can smell a scammer from 50 miles away. For now and probably indefinitely, all I do is send them a link to my blog posts and I do it manually. It is actually beginning to work. I am getting some good feedback. Traffic is slowly building. It doesn't make me any money, but I am trying to build a business and a brand. No keywords in my domain name. I think that I am on the right path by sacrificing today's dime for tomorrow's dollar. It is starting to get fun and I am learning a lot through trial and error and experimentation.
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  • Profile picture of the author simple4sharp
    Banned
    [DELETED]
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    • Profile picture of the author regska
      I treat them as gold, and a personal friend. They get a warm welcome, an introduction about me, and the gift that they signed up for. After 1 day, I'm starting to send them newsletters and articles, some of the newsletters has offers, but I don't blatantly offer something, it's just like a soft sell or plain recommendation that is also related about the topic of the newsletter.
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      • Profile picture of the author Alan Cheng
        Option 1 works for me the best.

        After they sign up, they're shown a special offer for $17.
        Then they go through my autoresponder series.

        I noticed that whether or not I inserted the special offer, it does not affect the number of subscribers I have.
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        • Profile picture of the author nicalyngroup
          I use option 1 and 3 right now. But once the autoresponder series starts I don't pitch anything for about a week or two. I just provide free info to them. This seems to work pretty well and I have a fairly low unsubscribe rate.

          Sean
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          • Profile picture of the author JohnMcCabe
            Originally Posted by nicalyngroup View Post

            I use option 1 and 3 right now. But once the autoresponder series starts I don't pitch anything for about a week or two. I just provide free info to them. This seems to work pretty well and I have a fairly low unsubscribe rate.

            Sean
            Sean, as the years go by, I'm less and less concerned with the unsubscribe rate. Just because someone doesn't opt out of your list doesn't mean they're reading what you send.

            I'm on dozens of lists that I never bother to open.

            I'm much more concerned with clicks and purchases than I am with unsubscribes.

            That said, if I notice a sudden change in the unsub rate, I'll look to see what caused it and try to fix it so the rate comes back into control.
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            • Profile picture of the author Robert Puddy
              Originally Posted by JohnMcCabe View Post

              Sean, as the years go by, I'm less and less concerned with the unsubscribe rate. Just because someone doesn't opt out of your list doesn't mean they're reading what you send.

              I'm on dozens of lists that I never bother to open.

              I'm much more concerned with clicks and purchases than I am with unsubscribes.

              That said, if I notice a sudden change in the unsub rate, I'll look to see what caused it and try to fix it so the rate comes back into control.
              A mailing list is a marketing tool, it is never created with the intention of mailing family and friends, it is always created as a marketing tool to which you send marketing messages.

              If your not getting unsubscribes your not pushy enough

              Scenario 1 you get 50 people a day subscribe, your gentle with them send them lots of free stuff and give good info, every now and then you make a pitch

              you make a couple hundred a month from your list, and unsubscribe rate is 3 or 4 a month

              scenario 2 you get 50 people a day subscribe your pushy right from the start and pitch in every email... you make several thousand a month from your list and unsubs rise to 10 to 20 a month

              Which would you pick?

              And incidently unsubscribe rates are not tied directly to the amount of pitches you do, unsub rates are tied to the expectation of subscribers when they open your email.

              If they expect to see content and then see a pitch thats when unsub rates rise

              consequently if they know there is going to be a pitch in every email you send when they open it and see the pitch they arent upset.

              Unsub rates are driectly tied to not getting what they expected in the email
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              • Profile picture of the author JohnMcCabe
                Originally Posted by Robert Puddy View Post

                A mailing list is a marketing tool, it is never created with the intention of mailing family and friends, it is always created as a marketing tool to which you send marketing messages.

                If your not getting unsubscribes your not pushy enough

                Scenario 1 you get 50 people a day subscribe, your gentle with them send them lots of free stuff and give good info, every now and then you make a pitch

                you make a couple hundred a month from your list, and unsubscribe rate is 3 or 4 a month

                scenario 2 you get 50 people a day subscribe your pushy right from the start and pitch in every email... you make several thousand a month from your list and unsubs rise to 20 to 30 a month

                Which would you pick?
                Robert, I was trying to avoid getting technical and got too simple as a result.

                If my unsubs rise to 20-30 per month and stay in statistical control, I'm happy as a clam. If they take a sudden jump to 200-300 per month for more than a month or two, something has happened that I need to look into.

                If that 200-300 settles in as the new norm, and I make the same or more money, I'm happy as a clam again.

                Either way, a single spike in the number isn't going to spook me.

                EDIT: Robert, I see you added to your post as I was writing this one. On the additions, I couldn't agree more...
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                • Profile picture of the author Robert Puddy
                  Originally Posted by JohnMcCabe View Post

                  Robert, I was trying to avoid getting technical and got too simple as a result.

                  If my unsubs rise to 20-30 per month and stay in statistical control, I'm happy as a clam. If they take a sudden jump to 200-300 per month for more than a month or two, something has happened that I need to look into.

                  If that 200-300 settles in as the new norm, and I make the same or more money, I'm happy as a clam again.

                  Either way, a single spike in the number isn't going to spook me.

                  EDIT: Robert, I see you added to your post as I was writing this one. On the additions, I couldn't agree more...

                  Actually i have no idea why i quoted you in the reply

                  I was replying to the OP's original question, your answer was correct i suppose i just needed to clarify your quick answer.
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  • Profile picture of the author LondonPaladin
    You want to build a relationship. It also depends what niche you are in. If its' about an immediate problem, then they want a solution now...
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  • Profile picture of the author ryanbiddulph
    I kill them with content for a bit but give them to option to join at any time. Even though they are interested - that's why they subscribed - this can quickly turn to disinterest if the push is too hard.

    I refrain from the strong sell. A call to action is important but the more subtle the more successful for me.

    Ryan Biddulph
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  • Profile picture of the author ryanbiddulph
    I kill them with content for a bit but give them to option to join at any time. Even though they are interested - that's why they subscribed - this can quickly turn to disinterest if the push is too hard.

    I refrain from the strong sell. A call to action is important but the more subtle the more successful for me.

    Ryan Biddulph
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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