Is it better to show your content to a potential member or hide it behind a sales page?
But has anyone got any experience of testing the two?
My situation is this:
I am about to launch a membership site and have many downloadable products with descriptions. Do I show the prospect the products and lock down the download link, or not show anything and just sell them at the squeeze page?
What is more powerful?
The first answer that springs to mind is that I would always want to see something that I was going to buy. But thinking about it, I can think of loads of times when my curiosity has made me click!
In some cases, if I had seen the product before I wouldn't have bought it, but even if I am a little disappointed afterwards, I am not disappointed enough to wish I hadn't done it.
Do you see what I mean?
I suppose you could look on the flip side and think of how many times you have walked from a sales page keeping your money, and if you would have spent it if you had seen the product.
All the top clickbank products (E-books) seem to hide the product. All the top software products seem to let you have a free trial. Is that my answer?
If anyone has experience of this I would love to hear about it thanks
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