But luckily I kept raw log files enabled at my hosting company, so every single visit (including the ones that Google cannot track) are included.
2 metrics I wanted to know: where buyers (not visitors, *buyers*) are coming from and what buyers were searching for before buying my product were of interest to me.
So i built script that analyzed raw log files and correlated them with IP addresses of buyers (supplied by e-junkie - my current digital payment processor).
Additionally to that I extracted referrers (web sites where buyers originally came from) as well as search queries - what buyers were searching for before buying my products.
Having these hot, real life gold nuggets of information on my hands I am ready to attack market via Google Adwords and YouTube in a surgically precise fashion:
- targeting keywords + variations that drove buyers to my site.
- targeting referrer sites that drove me most buyers in last 2 years.
Along the way I discovered that Google Analytics often ....does not tell the truth. In many cases Google attributes traffic that comes from other sites to Google itself (clicks on google adsense from other sites). Which certainly would skew my advertising dollars toward Google instead of targeting the real sites where traffic was actually coming from. Raw log files didn't lie - all real gems of traffic information was in there and now I own them all.
There are plenty of traffic stats and analytics services around that shows you pricey and beautiful traffic charts. But:
Here's my question:
Did I just invented the bicycle?
Does such "conversion analytics" service already exists?