Where buyer are coming from, what buyers are searching for?

3 replies
I sell my software worldwide but have to admit that I haven't configured Google analytics in any way to track where buyers are coming from.

But luckily I kept raw log files enabled at my hosting company, so every single visit (including the ones that Google cannot track) are included.

2 metrics I wanted to know: where buyers (not visitors, *buyers*) are coming from and what buyers were searching for before buying my product were of interest to me.
So i built script that analyzed raw log files and correlated them with IP addresses of buyers (supplied by e-junkie - my current digital payment processor).
Additionally to that I extracted referrers (web sites where buyers originally came from) as well as search queries - what buyers were searching for before buying my products.

Having these hot, real life gold nuggets of information on my hands I am ready to attack market via Google Adwords and YouTube in a surgically precise fashion:
  • targeting keywords + variations that drove buyers to my site.
  • targeting referrer sites that drove me most buyers in last 2 years.

Along the way I discovered that Google Analytics often ....does not tell the truth. In many cases Google attributes traffic that comes from other sites to Google itself (clicks on google adsense from other sites). Which certainly would skew my advertising dollars toward Google instead of targeting the real sites where traffic was actually coming from. Raw log files didn't lie - all real gems of traffic information was in there and now I own them all.

There are plenty of traffic stats and analytics services around that shows you pricey and beautiful traffic charts. But:
Here's my question:
Did I just invented the bicycle?
Does such "conversion analytics" service already exists?

Gleb
#buyer #buyers #coming #searching
  • Profile picture of the author rapidscc
    Gleb,

    Can I be candid with you?

    I came inside this thread expecting to at least get some hint of buying keywords, never mind geo-targeting information, I know that it's too much.

    However, I was a bit disappointed because from what I perceived, this post turned out to be somewhat like a survey of some new product or a very discreet pre-sell.

    There are plenty of traffic stats and analytics services around that shows you pricey and beautiful traffic charts. But:
    Here's my question:
    Did I just invented the bicycle?
    Does such "conversion analytics" service already exists?
    Honestly, I respect you man. You've created something cool. It's just that I didn't got what I was expecting from your title. But you did gave out your process.

    Best,
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    • Profile picture of the author MemberWing
      Originally Posted by rapidscc View Post

      Gleb,

      Can I be candid with you?
      I came inside this thread expecting to at least get some hint of buying keywords, never mind geo-targeting information, I know that it's too much.
      ...
      Hi Omar, buying keywords?
      Google keyword tool, add custom column "Estimated Avg. cost per click", use generic keyword for your niche and sort by cost. That answers.

      My post was about possibility of unbiased analyzing of existing buying traffic *specific to your exact business*.
      I created a script that extract such data from raw logs. Hence was my question - instead of struggling to code everything from scratch - is such service already exists?

      Gleb
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  • Profile picture of the author whiteney
    [DELETED]
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    • Profile picture of the author MemberWing
      Originally Posted by whiteney View Post

      HELLO GLED
      PLEASE I REALLY WANT TO KNOW WHAT YOU ARE TALKING ABOUT MAKE IT BRIEF AND SIMPLE.
      Ok, fair enough. Here's summary question (custom simplified for uppercase typers):

      Is there any existing online service or software that would analyze your raw traffic logs and shows you where your buyers are coming from and what they were searching for before buying your product?

      Gleb
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