In Doing Keyword Research...

by kb24
5 replies
How do you know if its a "buying keyword" or not? I basically have the basics down when doing kw... high search/low comp ect..but want to know the buying keyword part..
#keyword #research
  • Profile picture of the author helptobiz
    Enter your keyword in google,and then look to your right. If you see multiple advertisers then it's pretty safe to say that keyword is making money.
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  • Profile picture of the author jaybaker
    You can always run your keyword or website through the website below. I believe that the closer to 1 the number is the more commercial intent a site or keyword has.

    Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs
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  • Profile picture of the author ryanbiddulph
    I go with your advice helptobiz. If there are plenty of people paying on the right hand side of the page then it's a buying keyword. The proof is on the first page of google.

    Ryan Biddulph
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  • Profile picture of the author seobro
    Microsoft Adcenter has a tool called Detecting Online Commercial Intention. Try it out - it is free. It is great for qualifying your very long tail keywords. Gives you a number for each keyword / key phrase.

    Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs
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    • Profile picture of the author Kevin Marshall
      Think about what is going through your readers heads' when they type in the keyword. Are they thinking about a specific product, or are they just looking for information?

      There are certain indicators that clearly indicate you have a buying keyword. As a previous poster indicated, the number of PPC ads that show in the search results is a great clue to showing whether this is a buying keyword. If someone searches for the "Best (whatever)", this is someone who is likely going to make a purchase soon.

      People searching for a specific product in a niche are definitely in the buying stage of the process.

      The word "free" usually indicates that someone is not willing to spend money on a product. This can work for CPA email submits and other smaller CPA offers, but it won't work for anything where the customer has to spend money.

      I still think the best way to determine if a keyword is a buying keyword is to place yourself in the buyer's shoes. When they search for that keyword, are they still searching for information, or are they about to make a purchase? That is the best way to know whether you have a buying keyword or information keyword.
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