I think it takes another level of entrepreneur to succeed in the brick and mortar world.
So the question is: If you could only get one IM guru to help you out in a brick and mortar business, who would you choose?
I personally would choose fellow Warrior J.F. Straw. He puts out some brilliant reports that have made me feel like I actually do know a thing or two about "real business".
If YOU were started a brick and mortar business...who would YOU turn to from the IM world?