Membership Site Venture with an Expert

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Hey Everyone,

There has been plenty said with the Continuity Blueprint about teaming up with experts and creating membership sites.

In others words, you create and publish the membership site AND your expert(s) provide the content to add to the site.

My question is: What would the profit share be? I don't think it's 50% as the publisher of the site has marketing costs in running the site, but it has to be a big enough incentive for the expert to keep providing content.

Any thoughts on how these deals are done??

Thanks everyone,
D
#main internet marketing discussion forum #expert #membership #site #venture
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    • My first answer is that the % split is whatever both parties agree on. No one has the upper hand in that relationship. Without the expert, the publisher has no income from the membership site....but the reverse is equally true.

      In my experience the split would typically be 50/50 after agreed upon expenses.

      Best regards,
      Ken
  • Depends entirely on the deal.

    Does the expert have ongoing involvement? Or are you just licensing their content and taking care of everything else?

    Are you just setting the site up and letting them do all the work running it?

    Are you splitting the work load between you? If so, what's the split?

    There's no one-size-fits-all solution.
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    • That's FAR from the truth.

      Marketing is an ongoing affair and not just "to get the word out."

      Good content is virtually never enough.

      If you build it they won't come -- unless you're constantly promoting.
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  • I think Ryan Deiss said the publisher gets the big chunk at first then after awhile you can even it out with the expert.
  • Bringing an expert on board for membership sites probably works betterwhen targeting experts who are not that savvy on the web.

    There's a lot of attorneys and doctors and professionals off-line that are experts but they have no clue or do not want to know how to market online.

    Internet scares many of them when it comes to technical things.

    But one thing good about experts is that they're usually business savvy (many of them are just not Im savvy) so they should be receptive to deals that you bring to them.

  • Thanks for your advice everyone. (and the debate between Blogbrowser and Kyle:-)

    I know Ryan Deiss has got a few sites in different niches, like fitness and forex. I'm be interested to find out what he splits at,

    Thanks again,
    D
  • I'm going to divert from the conventional wisdom given and simply say it's best in both the long and short term that you develop and market the site your self. I can assure you...no promise you, that you will run into problems with a partner in a membership site. To many issues will come up that I won't get in to. Just remember Content is King! If you have a a problem with developing content, there's many freelancers who would be more than happy to work with you on a monthly basis..this way as the site grows, so will your income..and without the partnership hassels.
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