Passing link juice to new website?

by policy
1 replies

From what I have read, it seems that if you want to do a 301 redirect to a new domain, a lot of the SEO you have done passes to the domain, but not all of it.

Here is my situation:

(I am using example products and websites)

I have a website that sells lamp shades.

The website is called:

It ranks #1 for lamp shades.

Now, I have a NEW website called: , that sells lamps, lightbulbs, etc.

If I 301 redirect the old website ( ) to: how much SEO will actually pass?

Also, will my new website even closely rank for #1 at all for lamp shades since it's a new domain even though there is a 301 redirect?

Any thoughts, considerations, or advice would be wonderful.

And the reason for doing this is: Branding the domain rather than having a keyword domain.

**Note: The situation was an EXAMPLE, thank you.
#301 redirect #juice #link #link juice #passing #passing pr #website
  • Profile picture of the author JustinBrooke
    You'll be trading an aged keyword rich domain name
    for one that has zero keyword value and little to no
    age value.

    I'd say you stand to risk quite a bit of Google Juice
    if you move forward with the redirect.

    You ROCK!,
    Justin Brooke

    FREE: spreadsheet of 182 traffic sources (no opt-in)

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