For me each lead is worth much more than just $5, but I never have to pay more than a dollr or two for one, so I marked $2-$5.

But that is not what I would have agreed to pay if I had no other way to get leads. I'd give up to $7 per lead then.

-Lakshay

Thanks Lakshay!

That helps. It will be a little test of where people are up to with the sales funnel.

If you take into account the cost of either time or money and effort to get qualified leads then you appreciate they are valuable.

Some people could turn each one into hundreds of dollars and others would not be able to monetize them at all.

I appreciate your answer.

Regards

James

Hi James,

I didn't give an answer because I'm not involved in any related area and, thus, have no need for such leads.

However, I predict "less than $0.50" would be the true answer but "over $5" will probably come out on top in the poll, especially as a result of you saying that you're asking people if they know the lifetime value of their customer.

I can't quite explain why I believe that - I could be wrong (I was once ) but I think I won't be.

Tommy.

Ha ha !

It is an interesting question. Ideally I want to know what people would pay today for unlimited double opt-in leads. Not when the sales funnel is built but right now.

If you were buying leads right now what would you pay?

Zero isn't on the list, so I suppose I'll have to choose "less than 50 cents" but that is wildly inaccurate.

Hey James,

First post for me here at the Warriors forum ...
Anyway, really good question for me right now as I have
been working on building my list and creating a solid
mini course to offer folks.

I have never done much with ppc but may have a go
in 2009 ...I guess I would be willing to pay maybe
50 cents or so per lead as long as the leads
were from a quality source.

James..

I hit $5+

But there would have to be some sort of transparent view of the lead collection process... Well collected leads are worth hundreds if not thousands of pounds.. but if they aren't well collected and qualified then I wouldn't buy them..

I can generate my own for a good price and I know how and where they are qualified... so I would have to see this too if I was going to buy some

Peace

Jay

I'm currently paying $0.78 per lead. That's the net
cost of a lead that stays on my list for at least 7
days.

John

Thanks Faxinator and John,

Yes - I noticed in my split testing the results of the control ad would change depending on the source of traffic at the time.

The other thing is it can take some time to see the real value of a client.

Food for thought!

Thank you guys.

Just to be clear to - I don't plan on selling my leads - I am trying to formulate:

a) What is an IM lead worth to the average IM'er
b) What level of metrics awareness are out there currently
c) If people who only get free traffic now will they re-consider their options...

I think a little more clarification on the term "lead" would really help people.

When I think of "lead" as an opt-in subscriber, then generally they are worth .50-$2 (more toward the .50 cent range) for me, in the beginning anyway.

When a lead has become a proven and repeat buyer, that value quickly shoots up to $50-100 to me.

When a lead forgets small time purchases, and expresses interest in one on one coaching, that lead could easily be worth $1000+ to me. I'll gladly pay $600+ per IM lead that has expressed interest in a coaching program.

This is an interesting question.
I'm getting ready to sell one of my IM sites, and with this site, it has approx 1600 opt in subscribers...those that have actually purchased a product, not just opted in to a free newsletter. as well as approx 6k name/email/address leads of those who have purchased an IM product over the last 2 years or so.

I'm really not sure what I should price it at...

James - define "Qualified".

Are they opportunity seekers (lookers) or opportunity buyers (previous purchaser) of IM products?

John

Thank you Christopher for that important distinction. I was thinking of an opt-in subscriber in the Internet Marketing Niche at the early phase - like at the thank you page point.

They don't have to be hyped into subscribing - just a target offer and they stick around historically for at least five emailings.

So I will say - a lead who has opted in to an internet marketing list and is likeley to stay there for at least a while.

Many will of them go on to buy as the relationship grows. I think the number you mentioned is interesting.

The more they buy the more the leads are worth.

I like the percentage rule of pjs - very good metric - that is something I will work on too.

(I think a few of the under the table guys are getting caught now. I have use an indicator when I subscribe to new lists to detect this).

My premise when I started out that $1 per opt-in lead generated from a thank you page offer would be about the value. It seems this might be close.

Nearly half the poll results would pay less than 50 cents - that means they are very good at generating leads or they have not developed a way to monetize the relationship?

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