Your Mailing List Will Make or Break You - Handle With Care and Use These Tactics
Handling your list is like handling an egg. If you
jerk it around too much, it will crack. I started
this thread so that we can discuss ways of keeping
egg off of your face. I'll get things rolling
and I hope that you will chime in with your two
cents...
Why did people join your list?
People joined your mailing list because they liked
what you had to offer or they just plain liked you.
Maybe you had a snazzy pitch page or maybe they heard
that you had a good reputation. It doesn't matter why
they joined your list, all that matters is that they
stay on your list.
So, how do you keep them on your list?
The best way to keep a person on your mailing list
is to give them value with every email. When they open
an email from you, they are not going to remember why
they joined your list, but they sure will remember
that there is an unsubscribe button at the bottom
of that email. They are gong to judge you on
what they are seeing at that very moment.
Your mailing list has a "what have you done for me
lately" attitude, so every email should "do something
for them".
Don't get egg on your face by sending out crap
A lot of IMers are quick to take a JV offer from anybody
willing to do a swap with them. They simply copy and
paste the ad copy that the JV partner sends without
ever bothering to check out what they are sending to
their list.
Don't get egg on your face by being greedy
If every mailing to your list is a link to some
affiliate program that you are a part of, they will
quickly recognize that and opt out quicker than my
senior prom date slipped out of her dress after prom.
Give your list some value by sending out tips and
tricks every once in a while. Don't include any links
at all in these mailings. Make it known that you are
not selling them anything, just giving them something of
value.
Don't get egg on your face by being lazy
When you do send out ad swaps or affiliate offers, make
sure that you put your own personality into it. Don't
just copy and paste the pre-written ad copy and send it
as is. Your list will recognize that and feel as if your
emails are nothing more than paid advertisements.
Your list is made up of a bunch of living, breathing, and
thinking people. They are not as dumb as you want them
to be.
jerk it around too much, it will crack. I started
this thread so that we can discuss ways of keeping
egg off of your face. I'll get things rolling
and I hope that you will chime in with your two
cents...
Why did people join your list?
People joined your mailing list because they liked
what you had to offer or they just plain liked you.
Maybe you had a snazzy pitch page or maybe they heard
that you had a good reputation. It doesn't matter why
they joined your list, all that matters is that they
stay on your list.
So, how do you keep them on your list?
The best way to keep a person on your mailing list
is to give them value with every email. When they open
an email from you, they are not going to remember why
they joined your list, but they sure will remember
that there is an unsubscribe button at the bottom
of that email. They are gong to judge you on
what they are seeing at that very moment.
Your mailing list has a "what have you done for me
lately" attitude, so every email should "do something
for them".
Don't get egg on your face by sending out crap
A lot of IMers are quick to take a JV offer from anybody
willing to do a swap with them. They simply copy and
paste the ad copy that the JV partner sends without
ever bothering to check out what they are sending to
their list.
Don't get egg on your face by being greedy
If every mailing to your list is a link to some
affiliate program that you are a part of, they will
quickly recognize that and opt out quicker than my
senior prom date slipped out of her dress after prom.
Give your list some value by sending out tips and
tricks every once in a while. Don't include any links
at all in these mailings. Make it known that you are
not selling them anything, just giving them something of
value.
Don't get egg on your face by being lazy
When you do send out ad swaps or affiliate offers, make
sure that you put your own personality into it. Don't
just copy and paste the pre-written ad copy and send it
as is. Your list will recognize that and feel as if your
emails are nothing more than paid advertisements.
Your list is made up of a bunch of living, breathing, and
thinking people. They are not as dumb as you want them
to be.
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Just when you think you've got it all figured out, someone changes the rules.
Founder of JVZoo. All around good guy :)
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Founder of JVZoo. All around good guy :)