How Many Exit Pop-ups Before It's Overkill?

62 replies
I was just watching a marketing video and honestly 15 minutes into the video, the marketer still didn't get to the point, so I clicked the "x" and how many exit pop-ups do you think I had to close before I could move on?

6!

are you kidding me? If you want me to never ever give you another chance to sell to me, go ahead, keep on pulling these stupid marketing tactics.

I know, I know, I wasn't the marketers target audience. His audience has got to be young, naive, and desperate for money.

But I'm sure that some younger people would also get annoyed with having to go through that many hoops to leave the site.

So what do you think, Warriors? Does having that many pop-ups really increase your conversions? I'd love to hear your thoughts on this.
#exit #overkill #popups
  • Profile picture of the author Ron Douglas
    I've never tested more than one exit ad mainly because I think more than one is very annoying. Six is just disgusting-never-ever-return lol.
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  • Profile picture of the author ~kev~
    How Many Exit Pop-ups Before It's Overkill?
    In my opinion - 1.

    If a site has a single exit pop-up, I lose respect for it and get out of there as fast as I can - and its doubtful I will ever go back.
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    • Profile picture of the author David Jackson
      I don't like exit pop-ups either. In fact, I recently wrote a "rant" article titled, The Pervasion of Disrespectful Marketing, where I rant against pop-ups, and other intrusive marketing methods.

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  • Profile picture of the author MichaelHiles
    One. As a buyer, I personally think that it's a cheap tactic that reeks of desperation. But I suppose that for some markets it tests well.
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  • Profile picture of the author lstoops
    Funny you mention this because I JUST came across one that had 3 and it was really annoying!
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  • Profile picture of the author Tom Goodwin
    "How Many Exit Pop-ups Before It's Overkill?"

    1 is overkill. Exit Popups deserve to die a horrible death.

    Tom

    Originally Posted by Karen Blundell View Post

    I was just watching a marketing video and honestly 15 minutes into the video, the marketer still didn't get to the point, so I clicked the "x" and how many exit pop-ups do you think I had to close before I could move on?

    6!

    are you kidding me? If you want me to never ever give you another chance to sell to me, go ahead, keep on pulling these stupid marketing tactics.

    I know, I know, I wasn't the marketers target audience. His audience has got to be young, naive, and desperate for money.

    But I'm sure that some younger people would also get annoyed with having to go through that many hoops to leave the site.

    So what do you think, Warriors? Does having that many pop-ups really increase your conversions? I'd love to hear your thoughts on this.
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    • Profile picture of the author Aussie_Al
      I don't have any on any of my mini sites but I have to admit once or twice I have visited a page been semi interested in a product - found out how much its costs and thought nah not for me - then been hit by a cheaper offer on exit and have purchased the product

      I have also seen 1 or 2 lately where they have offered it at a cheaper price but when you read the fine print - they actually bill you the difference from the discounted offer and the full price after 7 days - not cool
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      • Profile picture of the author ced28
        Just ridiculous...

        1 is okay but 6...

        I've visit a site this morning that got 5 and I was like WTF...

        Like Robert mention 1 is Optimum.. after that its self defeating.
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      • Profile picture of the author Karen Blundell
        I've never used exit pop-ups for any of my sales pages but then again I'm not a traditional marketer, and I usually sell my services more than products. But
        I'm really glad to see the responses in here. I had a feeling that the response would be 1 pop-up is acceptable and I'm not surprised that many don't like pop-ups at all.

        I tend to think like Michael, who posted that "it reeks of desperation". I feel if you are desperate for sales it shows, and somehow that really works against you.

        In my experience, the less you worry about the sale and the more you focus on the client, the easier the money will come to you.

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        • Profile picture of the author cannylad
          I've noticed lately especially on launches if you keep clicking cancel on the pop ups the offer keeps going down $10. After 6 pop ups maybe you will get it free
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          • Profile picture of the author Karen Blundell
            Originally Posted by cannylad View Post

            I've noticed lately especially on launches if you keep clicking cancel on the pop ups the offer keeps going down $10. After 6 pop ups maybe you will get it free

            no, it would never be free. The point is to get a sale no matter what, I think.
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            • Profile picture of the author Steven Wagenheim
              I'll tolerate 1.

              Anything over that and you've lost me for good.
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              • Profile picture of the author Tom Goodwin
                Originally Posted by Steven Wagenheim View Post

                I'll tolerate 1.

                Anything over that and you've lost me for good.
                I wonder what percentage of non-IMers click on the wrong button too for the exit popups? I would guess the majority click the wrong button as it is usually conterintuitive.
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                • Originally Posted by Tom Goodwin View Post

                  I wonder what percentage of non-IMers click on the wrong button too for the exit popups? I would guess the majority click the wrong button as it is usually conterintuitive.
                  You can make it pretty intuitive Tom, I see some awful ones
                  which are really confusing.

                  Chrome has dealt with it much more sensibly than FF or IE
                  but as it has less than 8% MS, when I set them up for clients
                  we word it in a manner which makes it crystal clear they
                  need to click Cancel so they Don't Leave the site and can
                  get their free stuff.

                  Then give them extremely high quality free stuff, the sales
                  that would have been lost amount to hundreds of thousands
                  per annum , not to mention the list building.
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                  • Profile picture of the author Tom Goodwin
                    Hi Simon,

                    I have no doubt they can be made more sensible I'm talking about the average popup I see using FF. Even I have to sit there for sometime to think about which button to push

                    Originally Posted by SimonHarrison View Post

                    You can make it pretty intuitive Tom, I see some awful ones
                    which are really confusing.

                    Chrome has dealt with it much more sensibly than FF or IE
                    but as it has less than 8% MS, when I set them up for clients
                    we word it in a manner which makes it crystal clear they
                    need to click Cancel so they Don't Leave the site and can
                    get their free stuff.

                    Then give them extremely high quality free stuff, the sales
                    that would have been lost amount to hundreds of thousands
                    per annum , not to mention the list building.
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                    • Originally Posted by Tom Goodwin View Post

                      Hi Simon,

                      I have no doubt they can be made more sensible I'm talking about the average popup I see using FF. Even I have to sit there for sometime to think about which button to push
                      Agreed, beggars disbelief really, the amusing thing is that most
                      folks use Exit Splash, and it has default verbiage which is
                      better than 95% of the wording I see on popups.

                      For reference , anybody who hates these things, and who always
                      wants to leave , here's the low down.

                      Hitting "ok" in FF or IE, will ALWAYS make you leave the site.

                      Hitting "cancel" will ALWAYS make you stay on the site.

                      It's not technically possible to alter the trigger , it's hardcoded
                      into your browser.

                      If you wanna run for the hills, just click "ok", it's not possible
                      for them to implement it in a way that can trick you.
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  • Profile picture of the author mattlaclear
    Did someone just mention exit pop ups? Grrrrrrrrrrrrrrrrrrr!
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  • Profile picture of the author abarton
    I personally hate them as a user, and i've never used them so idk how well they convert. But I can definitely say never use more than 1!
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  • They convert like crazy if implemented correctly.

    Overkill, pretty much anything over 1.

    Seen it pay out very well still with 2 by running.

    On exit 1 - trial offer/2 payment offer
    On exit 2 - Free Content lead magnet.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by SimonHarrison View Post

      They convert like crazy if implemented correctly.

      Overkill, pretty much anything over 1.

      Seen it pay out very well still with 2 by running.

      On exit 1 - trial offer/2 payment offer
      On exit 2 - Free Content lead magnet.
      That is the winning combination.

      As "people in the know", we see the same tactics again and again and get sick to death of them, but newbies don't see it all that often and therefor are not tired of it. And for those that have been around the block but are still searching for that magic fairy dust that is going to make them rich... they hold their breath every time they get one of those pops, thinking that this could be the one.

      Love them or hate them, exit pops work.
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  • Profile picture of the author CurtisN
    People who are complaining about exit pops are ignoring the fact that they can be very useful to capture exit traffic or to make sales which wouldn't otherwise have been made.

    Sure, more than one exit pop might be overdoing it, but having just one can sometimes be very useful.

    I can think of two ways to effectively use exit pop-ups:
    1) Offer free stuff to build a list whose sole purpose is to pre-sell for your main product
    2) Offer a trial to your main product

    Exit pop-ups have just gotten a bad rap because they're overused by people who don't know what they're doing.
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  • Profile picture of the author LondonPaladin
    The only way to find out is to test conversions. It's annoying as hell but think of it this way. IF you get 1% conversion on exit popup number 6 that's 1 sale that you wouldn't get if you only had 5 popups....
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    • Profile picture of the author Karen Blundell
      Originally Posted by LondonPaladin View Post

      The only way to find out is to test conversions. It's annoying as hell but think of it this way. IF you get 1% conversion on exit popup number 6 that's 1 sale that you wouldn't get if you only had 5 popups....
      and to hell with all those people you've annoyed, right?

      you don't think it looks desperate to have that many pop-ups, seriously?
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  • Alexa your post is a near mirror of what you said last time.

    Which had flaws then and does so now.

    On exits don't need to be about discounted price and in fact that's
    the worst implementation and no wonder your clients couldn't make
    it work.

    I suggest people rely on their own data, not hearsay from forums.

    The issue about testing is moot as well actually, it's very easy with
    dynamic split testing and IP URL retargeting etc.

    But I digress, all this has already been detailed in the last one of these
    threads.
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    • Profile picture of the author Alexa Smith
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      • Originally Posted by Alexa Smith View Post


        I admit you were on the ball today: it took you only 8 minutes to point out that you think my opinion's "flawed" - it normally takes you a little longer than that.
        Cool, I'm improving my response time :-)

        Every bodies entitled to an opinion... as long as it's mine. :-)

        You know we agree on a lot more than we disagree on,
        the disagreements simply tend to stir a written reaction,
        the agreements a nod at the PC.

        Later.
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        • Profile picture of the author Alexa Smith
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          • Originally Posted by Alexa Smith View Post

            Yes, very good point. "Agreed" ( ); this is absolutely true. It's "the nature of the beast" and is why people who sometimes appear to be "arguing", in forums, could so easily be nothing but friends under any other circumstances.
            For what it's worth , you get a 10-1 ratio in favour of the "Alexa knows wtf she's talking about" silent agreement nod in comparison to the "Alexa's fricken mentally wrong on this issue" written response :-)

            Later.
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  • Profile picture of the author ileneg
    Consider for a moment that maybe the person who uses 6 exit pop-ups often converts on the 5th or 6th...or maybe not.

    Unless the person referenced in the OP is on WF and sees your question, no one will ever know why he does this...unless you ask him. For kicks, you might send him an email and ask him...who knows maybe there is something we could all learn.

    ileneg
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    • Originally Posted by ileneg View Post

      Consider for a moment that maybe the person who uses 6 exit pop-ups often converts on the 5th or 6th...or maybe not.

      Unless the person referenced in the OP is on WF and sees your question, no one will ever know why he does this...unless you ask him. For kicks, you might send him an email and ask him...who knows maybe there is something we could all learn.

      ileneg
      Quite possible he's not tested past 1 or 2, and just got all excited.

      If you have a site which relies on lifetime customer value to generate
      your ROI, then these things are the worst possible thing you can do.

      The only implementation where they generally work is on one trick
      pony sites where you're reliant on a single product sale, they are
      extremely annoying, I find even one annoying, you need to understand
      your market, your business model and the implementation very clearly.

      While I don't agree with Alexa at all on some points, she and others are
      spot on , if you take these things to some models, especially any
      which are multi product based, you're do more harm than good.
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  • Profile picture of the author brittaccelerize
    I find this very interesting. I am not sure you can put a number on it. I mean if the exit pops flow nicely with the landing page then I would think it is ok to have more than 1. For instance if you had a debt settlement add and then followed that up by a credit report offer and a tax offer, those all belong in the finance vertical....so in a sense you are looking out for your consumer or making it easier on them.
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  • Profile picture of the author JayC81
    Anything more than 1 is overkill in my book! As soon as I see more than that, I just mark that site owner off.
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  • Profile picture of the author jennypitts
    ONE, anything beyond that constitutes pushy and annoying tactics in my book. Now, I understand that some people may consider that some sort of marketing tactic because of the fact that it takes people UP TO 7 times seeing an AD before they make a purchase. But, let us be realistic, if you could not build enough hype or any sort of interest in someone WITHIN 15 minutes of your video, six exit ads aren't going to do it either. There is certainly a lack somewhere in this person's marketing strategy. In fact, I am quite shocked you even sat for 15 minutes if NOTHING was ever really accomplished in those 15 minutes.

    One thing most marketers overlook ALL too often is the reality that time = money. Who has time to view a marketing video that can't even get a point accross in the first 15 minutes? I sure would not even bother with the product. And then have to overkill the exit with 6 pop up ads... YIKES, definite turn-off for me, I would simply say, NEXT!!!
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  • Profile picture of the author Marhelper
    1 is too much for me
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  • Profile picture of the author mbacchi
    One is OK. I think is very annoying indeed when I try to exit the page and literaly have to fight to get out of the website. In my opinion 6 is too much but some Internet Marketer affirm that I helps to get more leads and make more sales. It's up to what you want to do and achieve. The most important is test, test, test...
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  • Profile picture of the author Trent Brownrigg
    I've noticed a trend in marketers adding more and more of these exit pop-ups and it is VERY annoying as far as I am concerned. I already decided to leave so let me leave! I don't even like one but I can at least tolerate just one. Any more than one and I guarantee I won't buy from you, even if I was planning to come back and buy later on, simply because now you have just pissed me off with all your pop-ups.
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  • Profile picture of the author garyv
    Very often I will browse around before making a purchasing decision. If one of the sites I'm considering has an exit popup, they lose the sale. I HATE losing control of my own browser. And I absolutely hate people assuming they know what I want to see more than me. It's an absolute waste of my time.

    People assume that they are capturing people that probably were exiting w/out a purchase anyway. But that's not always correct. And it's very hard to test future purchases or a loss of recurring sales w/ any type of split testing that I'm aware of.
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  • Profile picture of the author John Rogers
    I personally don't use them because they annoy the piss out of me. Any more than one is overkill in my book.
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  • Profile picture of the author NicoleBeckett
    Even 1 annoys the heck out of me. To me, they scream desperation. And, they always say something annoying like "are you SURE you want to leave?" Yup, I'm sure, that's why I clicked the "back" button...and your exit pop-up probably convinced me not to come back!
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  • Profile picture of the author Online Bliss
    I'll tolerate 1.

    Anything over that and you've lost me for good.
    I agree as a potential buyer, more than once I am off their list for good.

    As a Seller, I bought this damn script and it wasn't cheap!
    I gotta use it just once! LOL :rolleyes:
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    • Profile picture of the author AprilCT
      Originally Posted by Online Bliss View Post

      I agree as a potential buyer, more than once I am off their list for good.

      As a Seller, I bought this damn script and it wasn't cheap!
      I gotta use it just once! LOL :rolleyes:
      Pretty much hate pop-ups myself...but really, aren't you are selling to potential buyers and not other sellers who already know what a pop-up does...if you could just sell that script to another seller, maybe you could get your money back...and one less for competition.

      With all the viruses out on the net, the first thing I think of when I see pop-ups is that my computer is in trouble and is my defense system working properly.
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      • Profile picture of the author JayC81
        hahaha. I think we should all give Dave Guindon (Mr Exit Splash) a big "THANKS!" and buy him a beer for bringing all of the ridiculously insanely annoyingly dozenly exit pops to all of our browsers. haha.
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  • Profile picture of the author TimG
    I know the feeling!! I just sat through a 28 minute video that was goign around in circles repeating the saem stuff and telling me nothing only to get hit with the product they were selling in the last few minutes of the video and then when I tried to exit I was forced to deal with 4 pop-ups.

    I sometimes wish they would just put the price they were willing to accept for the product in the first place instead of having 4 exit pop-ups lower it each time by $10.

    The funny one is where they take you directly to the clickbank order page.

    On the other hand, I really wish the offline stores that I went to would use this technique so that whenever I picked a product up but then sat it back down the price would drop. Not that is something I would be on like a duck on a june bug!!

    Respectfully,
    Tim
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  • Profile picture of the author markament
    One is my limit whenever I buy something. Maybe it does work in some markets.
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    • Profile picture of the author kindsvater
      A few years ago my law office had some cases where exit-pops were an issue.

      This was when exit pops were prevalent - before modern web browsers shut-them down.

      These involved porn sites that forced someone to view a pop-up of explicit activity, even if they were trying to leave the the initial website. Never lost the issue, and invariably an injunction issued to prevent the conduct.

      Although there is that difference, some of that legal analysis would still apply. There are laws preventing interference with one's computer, and that is what exit pops do.

      On your computer. Using your software. A website is taking control away from you and forcing you to view something you did not request - and at the same time preventing you from taking whatever action it is (closing the web browser, clicking the back button, etc.) that you want to take on your computer.

      As this practice with new exit pops gets more and more abusive, and more people become annoyed, something will be done. Either web browsers figure out how to stop this, or the FTC gets involved, or creative attorneys start picking people off with lawsuits.
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  • Profile picture of the author John Atkins
    Originally Posted by Karen Blundell View Post


    So what do you think, Warriors? Does having that many pop-ups really increase your conversions? I'd love to hear your thoughts on this.
    Yes.

    Quite frankly I don't really understand why people think that
    they don't increase conversion rates.

    The purpose of the exit pop-up is to offer a
    discount. And several people do buy because of the
    discount

    A few days ago I promoted a product that has exit
    pop-ups.

    I got 6 more sales because of them.

    I don't hate them from a buyer's standpoint either. Why would I,
    if I can get it cheaper?
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    • Profile picture of the author Karen Blundell
      Originally Posted by IM Headlines View Post

      Yes.

      Quite frankly I don't really understand why people think that
      they don't increase conversion rates.

      The purpose of the exit pop-up is to offer a
      discount. And several people do buy because of the
      discount

      A few days ago I promoted a product that has exit
      pop-ups.

      I got 6 more sales because of them.

      I don't hate them from a buyer's standpoint either. Why would I,
      if I can get it cheaper?
      how many do you use to promote your products, then? And based on the majority of posters in this thread, how likely will you adjust the number of exit pop-ups you have on your sites?
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      • Profile picture of the author John Atkins
        Originally Posted by Karen Blundell View Post

        how many do you use to promote your products, then? And based on the majority of posters in this thread, how likely will you adjust the number of exit pop-ups you have on your sites?
        Depends on the product and on the audience too.
        There has been times when I used more than one, and other
        times when I used nothing at all (I.E. When I sell something
        really cheap. And I don't like to use it for OTOs either.).

        It depends on a lot of things.
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    • Profile picture of the author TimG
      Originally Posted by IM Headlines View Post

      Yes.

      Quite frankly I don't really understand why people think that
      they don't increase conversion rates.

      The purpose of the exit pop-up is to offer a
      discount. And several people do buy because of the
      discount

      A few days ago I promoted a product that has exit
      pop-ups.

      I got 6 more sales because of them.

      I don't hate them from a buyer's standpoint either. Why would I,
      if I can get it cheaper?
      I agree they work but why not just do it once and then be done with it. I like saving money as much as the next person but good grief.....4 pop-ups to save me $20 when they could offer it after the first pop-up or just make the product $20 cheaper from the start.

      Tim
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      • Profile picture of the author John Atkins
        Originally Posted by TimG View Post

        I agree they work but why not just do it once and then be done with it. I like saving money as much as the next person but good grief.....4 pop-ups to save me $20 when they could offer it after the first pop-up or just make the product $20 cheaper from the start.

        Tim
        Well they do it to make more money. Let's say a product costs
        $97 and they least they could sell it for is $47.

        Now they could create 1 exit pop-up and sell it for $47, or they
        could create 2 and offer it for $77 first, then for $47.

        There's a lot of testing involved in this to figure out what's
        best. Some say create 1, others 2, others 3. There's no telling.

        In the end depends on you, and on your product amongst other things.
        There's no absolute.

        Cheers.
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  • Profile picture of the author Gclunis
    I personally don't take kindly to exit pop-ups. I can understand if the pop up is offering me a discount or something because I'm sure that helps conversion rates when price is a factor. However anymore than that and I can guarantee you that that site and possibly that marketer is going on my blacklist.
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  • Profile picture of the author Freedompreneur
    I don't like pop ups but must admit I have been endticed by a tempting offer on a very rare occasion. So I would say one pop up may be ok depending on the situation.
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  • Profile picture of the author searchnology
    Lot's of variables with these things (offer, design, timing, frequency, placement)...I can only say they work on my sites (about a 10% increase in conversion) but I also use a cookie so that it isn't served multiple times during a session. I suggest a soft freebie offer instead of a hard sell.

    I'd also say popups would aggravate most people on this site since we are IMer types and not casual consumers online, so I'm not sure if there's much to glean from these responses.
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  • Profile picture of the author RyanEagle
    Working with advertisers directly a maximum of 2 message windows (one OK, one cancel) is the best profit model.

    Anymore than that it's been proven to damage sales overall. I've seen the big picture owning a network
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  • Profile picture of the author ngash
    Banned
    One should do just fine.

    If you must do more than one, do not exceed 2, otherwise users will start ignoring them.
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  • Profile picture of the author Stuart Turnbull
    I don't like them as a customer but marketers who use them (just 1) tell me they work well.
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  • Profile picture of the author harro1
    6 are too much i would never create more then 2
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  • Profile picture of the author miorno
    I have to agree with those who said that having even one exit pop-up is too much. I think they're tacky and ridiculous. If what they're offering is so great they wouldn't need exit pop-ups!
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  • Profile picture of the author Daniel Deegan
    Like other have said if I see 1 pop up, I'm going into defense mode. Right away I think all you care about is selling me stuff and not me as a person. Yea they can help conversion in some cases but 'F that. I do unto others as would have done unto me.

    Now I have seen 1 use of a pop up which did catch my eye. The pop asked me to leave a blog comment if I enjoyed the blog post I just read. I thought that was kind of cool and might try using it my self for a day or 2 and see the response I get.
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