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Why are there 2 different keyword research tools on Google, and which one should I use?

by neil_k
3 replies
I'm confused, why are there two different keyword research tools on Google:-

https://adwords.google.com/o/Targeti...AS#search.none

and...

Google

I've been studying making money online and 2 different courses sent me to different links to research keywords. Which one is best and which one should I use?
#google #keyword #research #tools
  • Profile picture of the author digitalproductreporter
    the difference between the tools straight from google

    How does the Search-based Keyword Tool differ from the Keyword Tool in AdWords? - Search-based Keyword Tool Help

    The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.
    You may also notice that some of the data (like such as the monthly search volume) may vary slightly between the two tools, which is due to different methods of calculation at this time.
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  • Profile picture of the author neil_k
    Ok, it confuses me that the data differs between each of the two tools...that could trip someone up potentially.
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  • Profile picture of the author digitalproductreporter
    once again, straight from the google help files

    Why do search traffic statistics vary between keyword tools? - AdWords Help

    The Keyword Tool combines search data across Google.com and all affiliated search properties. Data from the Search-based Keyword Tool is based solely on searches on Google.com. Numeric data between the tools may also differ due to rounding.
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