Selling on Amazon - What am I missing here?

15 replies
I have a bunch of books I want to list on Amazon because eBay is sucking right now. So far about 2/3 of the books I've looked up are listed for a dime or a quarter. These are nice books that could easily sell for a lot more. Why do people list them for stupid prices? Do they hope to make a profit by pocketing the difference between the $3.99 they get for shipping and the actual cost? I don't see any other way they could be making money. I make it a rule to never compete with idiots so I won't be listing a bunch of these books but I can't help but feel I'm missing something.
#amazon #missing #selling
  • Profile picture of the author ClickHere
    Originally Posted by Rich Struck View Post

    I have a bunch of books I want to list on Amazon because eBay is sucking right now. So far about 2/3 of the books I've looked up are listed for a dime or a quarter. These are nice books that could easily sell for a lot more. Why do people list them for stupid prices? Do they hope to make a profit by pocketing the difference between the $3.99 they get for shipping and the actual cost? I don't see any other way they could be making money. I make it a rule to never compete with idiots so I won't be listing a bunch of these books but I can't help but feel I'm missing something.
    Probably.Amazon does that themselves.
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  • Profile picture of the author getsmartt
    Supply and demand! LOL, but in actuality if there are 1000 people trying to sell their copy of Harry Potter and the Sorcerer Stone, You are not likely to get more than .10 - .25 cents. That being said I sell alot of books on Half.com (owned by eBay) and seldom do I ever list at the minimum price although there may be several copies listed at that price. As a matter of fact on half I never list below .99 as that will insure that my listings are also shown in eBay.

    But all in all there are a lot of people that make their money on the S&H charges since it seldom costs more than $2.38 to ship by media mail.
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  • Profile picture of the author Rich Struck
    Maybe I'll take a look at Half.com then, thanks. This is pretty frustrating, I don't understand why people insist on destroying the market for their goods but I guess after all these years on eBay I'm used to it.
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  • Profile picture of the author chewster
    Since you have been on eBay a while I'm sure you are aware of all the backlash due to the excessive fees ebay has been charging...I have tried a few alternative auction sites with some success. A Google search for auctions sites will turn up a verity of choices. I have used Half.com as well as Addoway and have received decent results. I know it is hard to get away from eBay especially if it is what you are used to but it is probably best to get out there and look at the alternatives.

    Good luck
    -Chewster
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    • Profile picture of the author Rich Struck
      Originally Posted by chewster View Post

      Since you have been on eBay a while I'm sure you are aware of all the backlash due to the excessive fees ebay has been charging...I have tried a few alternative auction sites with some success. A Google search for auctions sites will turn up a verity of choices. I have used Half.com as well as Addoway and have received decent results. I know it is hard to get away from eBay especially if it is what you are used to but it is probably best to get out there and look at the alternatives.

      Good luck
      -Chewster
      Yeah that is why I've been looking at Amazon. I miss the old days on eBay so much, man, it was so fun for everyone. We used to sell cheap little fun novelties but the fees and ever increasing postage costs have made that impossible. Who wants to pay $5 shipping on a $3 toy? Nobody, that's who.

      Now I'm just trying to unload some books I've accumulated. Sadly, these types of books used to sell like wildfire but now they don't even get views much less bids. People want them for a dime and with free shipping I guess. sigh.

      I'm not giving up on eBay but I am going to start from scratch and try to re-learn it and figure out what is working nowadays.
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  • Profile picture of the author havplenty
    Originally Posted by Rich Struck View Post

    Why do people list them for stupid prices?
    I feel your pain. I was doing very well site flipping on eBay; operating in a market with only a few competitors. When I first entered the market I noticed that the starting price generally for sites was about $30, so I listed at that price.

    In comes a bunch a sellers who don't know how to compete except slashing prices and they all list at $0.99. Of course buyers love this and quickly realize they don't need to bid higher than $3 to get their hands on a site since the market has become a 'buyers market'.

    End result, earnings went from 2-3K a month all the way down to a couple hundred. I don't even list anymore because of this.

    So again, I feel your pain.

    Hav
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    • Profile picture of the author JohnMcCabe
      My guess is that some of these sellers have sources for free or nearly free books, and are content to peddle them for the profit on the shipping.

      I'm thinking you can also add in a bunch of people "flipping" their books - buy it, read it, sell it. Anything they make is a bonus over donating the book to the local library or charity.

      Here's a suggestion, although I admit I haven't checked the guidelines myself...

      Have you considered trying an eBay classified ad? You could sell multiple books from one ad with no listing or final value fees.

      Just thought of another reason some businesses might go for selling volumes of books for cheap. Build up a big enough list, and your customer list itself has value. Depending on the niches and how recent the list is, as few as 5,000 names could gain you a recurring income from list rentals. If you can segment out a sub-list of repeat buyers, you can charge even more.

      A quick look at a list catalog I got in the mail shows that a list of recent buyers of personal finance books rents for ~$25 per thousand. 5,000 names means you can rent for $125 per rental. Rent the list 10 times per month (I'm told this is easy if you have a responsive list) and you add $1,250 per month while you keep building the list at a profit of a dollar or two per name added.
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  • Profile picture of the author cashcow
    Geez, that seems like an awful lot of work to go through just to make $1 or $2.

    Making the listing, then answering questions, then packing it up and taking it to the post office. Egads!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by cashcow View Post

      Geez, that seems like an awful lot of work to go through just to make $1 or $2.

      Making the listing, then answering questions, then packing it up and taking it to the post office. Egads!
      There are ways to make bulk listings, which can be done either via outsourcing or relatively cheap temp workers (For that matter, many books are bar coded so you can capture most of the info with no more time or effort than scanning a can of peas at the grocery store.). There usually aren't a lot of questions to answer. Packing usually involves sticking the book in an envelope and slapping a label on the front. And if you ship enough of them, the post office will come and pick them up...

      It all boils down to systems and scale, according to one used book dealer I know. That and finding ways to leverage the buyers list you build.
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  • Profile picture of the author cashcow
    There are ways to make bulk listings, which can be done either via outsourcing or relatively cheap temp workers (For that matter, many books are bar coded so you can capture most of the info with no more time or effort than scanning a can of peas at the grocery store.). There usually aren't a lot of questions to answer. Packing usually involves sticking the book in an envelope and slapping a label on the front. And if you ship enough of them, the post office will come and pick them up...

    It all boils down to systems and scale, according to one used book dealer I know. That and finding ways to leverage the buyers list you build.
    Interesting. I guess you could slap the books in the envelope while you were watching tv and with bulk lisings maybe it's not as much work as I thought! I have a basement full of books..........
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    • Profile picture of the author cscarpero
      Here are a few things you need to be successful on Amazon.

      1) A supply of cheap and free inventory (there are several out there)

      2) A way to check prices before buying the book (there's software for your cell that does this)

      3) Outsourcing your fulfillment to Amazon FBA program. You can typically charge $4 per book and easily get it when you do this due to Amazon Prime customers who get free shipping.

      Yes, a lot of books are low priced, but there's still lots of money to be made on Amazon Marketplace.
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  • Profile picture of the author Loren Woirhaye
    I've sold some books on occasion for more money than competing
    Amazon listings by:

    - offering expedited shipping.

    - mentioning which state it ships from (implies faster delivery to nearby states)

    - going into detail about the condition and saying something like: "this copy is so clean it would make a great gift"

    - including a bonus CD of related ebooks and/or public domain classics. ie. "bonus CD from seller included!" - then you tell what's on it.

    - Try to grab a bit of attention with the first dozen words. People can click "more" and Amazon supports quite lengthy descriptions.

    - I've included personal comments on the book if I've read it.


    ###

    I just kind of play at selling books on Amazon, but I've had some
    insights just the same.

    Some books, textbooks particularly, are only in demand according to
    college schedules. If you sit on a text for awhile you may find all
    the lower-priced ones sell out and you get your price when some
    professor assigns it as a class text and 30 or more college students
    make a run on Amazon to get it.

    One advantage of Ebay is you can package a bunch of related
    books that would be tough to sell on Amazon individually and sell
    them as a lot.

    I haven't tried including bonus books with Amazon listings, but it is
    worth considering.

    By and large, fiction is hard to sell in my experience. Most non-fiction
    is too, but there are sweet spots, topics and particular titles
    and authors for which there is always a decent demand - certain
    philosophers, mathematicians, and cosmologists, for example.
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  • Profile picture of the author timpears
    eBay and Amazon selling is a race to the bottom.

    Years ago I was selling stuff on eBay and had a lot of business, taking in an average $1,000 a day. My profit on a typical item was less than $1. Even with the shipping and handling I only cleared about $1. And my wife and daughter used to spend all day packaging the orders. Then I would get flack from a few people because my shipping costs were so high. They were exactly the same as everyone else that sold that product. By the way, my sales price, including s/h was less than half the retail price for that product.

    Then someone came in and sold that product for even less than the rest of us were and I quit selling it. There was no way for them to make money at that price. For that and the fact that it was so much work for so little return, we gave it up. But at that time, I had accumulated about $25,000 in my bank, so we weren't too unhappy. Of course, most of that came from one product that I did make a lot of profit on. Unfortunately that product became unavailable to me. Besides, Microsoft was getting a little upset at me for selling MS Office Pro. eBay told me that Microsoft was going to have their lawyers come call on me. But they never did.
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  • Profile picture of the author getsmartt
    Here is another little hint for squeezing a few extra cents from your eBay, Half and Amazon sales (especially if you ship a lot of CDs/DVDs). Most people ship by Media Mail simply because it appears to be the cheapest option. Media Mail is $2.38 for the first pound, but you can ship up to 9 ounces in a large envelope/package by First Class for a cheaper price (i.e. 9 ounces is $2.24), and guess what? most DVDs weigh in around 5 ounces ($1.56), most paperbacks will come in under the 9 ounce as well.

    Get you a cheap scale and weigh your items, you might be surprised!

    And, you can list those items with with a blurb that offers free First Class shipping, you will pay less, your customers will feel like they get a better deal, and they will get their items faster.
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