Well, It's Saturday night - Late Saturday night just to be clear, and
earlier today I had to go into the doctor because I reinjured my knee.
I pulled the ligaments in it almost a year ago, and it just hasn't been
the same since.
Anyway, the doctor put me back on some pain meds, and one of the weird side effects that it has one me is that it makes me really "chatty", unfortunately my wife is tired of talking to me, so I figured I would send out a quick email, and talk some marketing with you
**beware** - This could get kind of long...What I'm going to talk about is positioning, and the way you can use positioning to put more money in your pocket, which of course is what we are all after, right....?
In my opinion, the positioning, and framing of an offer, service, or other product that you are trying to make money from is in many cases where 9 out of 10 people fall flat, let me explain...
Let's say that you are a site flipper, and you are constantly on the lookout for different ideas and topics to create sites that you will ultimately be able to sell. In most cases chances are you typically go with ideas and niches that you can turn around and sell to someone who is also in some way trying to make money online, right?
So, you make a site on weight loss, and ultimately sell it to someone who might be looking to promote a ClickBank product or something like that, and unless the site has actually made any money for you, you don't get a "whole lot" of money for it...well, I guess the "whole lot" is a relative term as for many people $97 might be a ton whereas others won't bother getting out of bed for $97.
Now, lets assume that you could make a site where you pretty much knew that you could create the site, get it up to speed a bit, and then turn around and sell it for a couple grand...or even more, that would be pretty cool....right?
What if I told you that if you understood, grasped, and practiced positioning, you could for the most part guarantee that a site you made was worth a few thousand or more...or better
yet could turn into a site that one way or the other just kept stuffing cash into your pocket day after day, and month after month?
So, let's see how it would work by way of giving you a couple of examples...Ok?
First though, you have to understand that in almost every single case with everything that I do I look at it in terms of "lead generation" - this is especially true when we do things like creating sites for the sole purpose of selling them.
Why do we do this?
Simple, because we understand that "leads" are worth a ton of money to certain businesses all around the world, so we tend to gravitate towards areas that are willing to pay a ton of money for a lead. Sounds logical, right?
Here's the first example...
About a year ago when we first started running the Loan Modification type offers through the CPA networks,we did very well with them. By very well, we are talking about thousands of dollars well. So, we started looking at the market as a whole and quickly realized that there were a ton of companies at the time that would pay REALLY GOOD money per lead...so, it got us thinking...what would them pay for a whole lead generating machine?
So, what we did was started looking at data to see in which states loan modifications were in the biggest demand - At the time, Pennsylvania was one of the leading candidates. So, we set up a 1 PAGE SITE which was for the most part nothing but a glorified squeeze page, and started geo targeting Pennsylvania with PPC advertising. A week later we had collected over 100 leads which to any loan modification company were worth well over lets say $30 a lead. Basically, we had roughly $3,000 worth of leads, that only cost us a little more
than $200 to get.
Remember, this only took a week to do for the most part...
with the lead database growing, I started to contact some Companies in Pennsylvania by phone, and email letting them know of the set up we had, and told them that we were interested in either selling the leads to them OR preferably selling the whole site with the generation system in place...
At the beginning of week 3 with almost 350 leads in the database, almost $700 in ad spend, we sold the site to an Independent company for $XX,XXX (sorry, I don't talk specifics about earnings) , but I will say that we have also done this in other cities, states, and hubs that have a specific need for this type of site.
If we were to actually sit down and do nothing but what I described to you above for a couple of months straight I'd be willing to bet that we could easily make a couple hundred thousand dollars...easily.
...and all because we know how to position our efforts...
Have you ever actually sat down and thought about that?
If you havn't, you really should, because even in situations outside of site flipping, positioning is one of if not the most important aspects to making money online, and off.
Here's another example of positioning, but I'll have to be a bit more vague here as it doesn't directly involve me, but someone that I was working with. In any event because of positioning she was able to make more than a little bit of money in a niche where she had no extensive knowledge, no name, and no contacts...
So, this was a situation where someone came to us, and pretty much wanted a silver bullet, even worse, she wanted the silver bullet to help her earn money in the Make Money Online niche...the same as many people here probably want.
The conversation started with me asking her how much money she has made via marketing affiliate products or her own products...the answer was ZERO, ZILCH, NADA - She had earned a whopping couple of bucks with Adsense or Amazon, I can't remember which...in any case, it was pretty much the same as nothing...
The only upside is that she knew "how to do everything" - meaning she could write, she understood backlinking, she had all of the information, but for whatever reason she just wasn't able to put it all together for herself in a way that was making her any money...I'm sure that there are more than 1 person reading this that are in that same exact situation....right?
So, we decided that she would offer a service to other Internet Marketers...I won't say what service because I don't want people to flood into it, but trust me when I tell you that other marketers are willing to pretty much pay for ANY service as long as they can see value in it, here are just a couple of examples:
The list really is to long and too extensive to go through if you really think about it...
In the end, she decided on a service where she could use "3rd party" services to do most of the work, and all she really had to do was keep orders organized and make sure the information got where it needed to go...If that makes any sense?
I know what you're thinking...easy enough...right? Just set up a WSO...and watch the orders flood in...huh?
In this case, A WSO wasn't the right way to go...frankly because in many cases, especially services there is an easier and more profitable way to go...I told her to position herself behind someone elses credibility, and here is how she accomplished it...
She found 3 marketers who had credibility and a following in the specific area of the service she was going to offer, and then she started contacting them with a proposition of sorts that went something like this...
She offered to do all of the work, take care of all customer inquiries, and to make sure everything went smooth, in exchange for them promoting it to their lists, and in their products, the marketer would receive 30% of all the profits. The 2nd marketer she contacted got back to her within 24 hours, and they came to an agreement.
Today, after she pays the marketer, and pays her expenses, she makes over $7,000 a month RECURRING and GROWING.
So, she went from making absolutely NOTHING in the IM niche to making over 7K a month, AND more importantly getting "in" with a marketer who has the credibility to push any other service that she might think of in the future, PLUS she is starting to get a little bit of name recognition herself, and all because she was able to position herself correctly.
Are you doing everything you can to position yourself correctly? (most people aren't)
Are you even thinking about positioning? (most people don't)
Always take the time to make sure you are positioning yourself in a way to make the most money possible.
Sorry about the formatting, but in the copy and paste from Aweber it got screwed up.