[Rant] I just bought 10 WSOs...Here's why I didn't buy more

I just built a new lead generation system for a market I hadn't been in before and needed some content to give away and sell to the leads. So naturally I went to the WSO forum, did a search for some key words, and started buying PLR rights. That is how I would use the WSO forum btw. Decide what you want, do a search, and buy as opposed to getting sold on a bunch of stuff you don't need. That's just my opinion though.

Anyway after blasting through dozens of WSO offers with the intent to buy everything I could find, let me tell you why I didn't buy certain offers.

1. Didn't have a clear offer.

The product they were selling was clearly in my niche, but I had no idea what I was getting. There were a bunch of testimonials and some sales pitch, but no clear "This is what you get." For those of us who scan right to the product list and price, having to search for the product list or price is aggravating. (it's usually somewhere on the bottom) However, if it's not there at all forget it.

2. Didn't have clear rights.

It's been a good year and a half since I was on the WF seriously, but a lot seems to have changed. There's all these new rights involved with buying a product. Like using a PLR product for articles or an ezine course but not being able to "give it away." Isn't that giving it away? Regardless the list of yes you can or no you can't, no matter how confusing, is always better than NOTHING. Tell me what I can do with your product or forget it. I'm so not interested in getting into a confrontation later because you didn't want me to give your product away for free.

3. Didn't sell through paypal

This is a personal one, but buying on paypal requires like a password and three clicks or something. It's so simple I barely have to think about it. On the other hand when I got to an order page I have to waste my time filling out, I better really want that product. FYI paypal will send you all the information except the credit card info in the IPN. You can get a program that will store all this info for you.

4. Lousy graphics

I haven't bought graphics in a WSO lately, but last time I checked you could get website graphics for between $60-$100. If you send me to a sales page with graphics that look like a third grader made them, you better believe I'm moving on. Especially if those are the graphics you're trying to sell me.

5. Wasn't exactly what I wanted

This one you'll have to decide for yourself. I bought a couple of wso's because I wanted one of the things they were offering. The rest of it may have been completely irrelevant, but the one thing was worth it. There were other products that were close to what I wanted, but were so nichey they weren't exactly what I was looking for. On the one hand you could sell a bunch of products for a low price point individually and on the other hand you can sell all the products together which will appeal to more people but will be a little more expensive. I'm not sure which will get you more customers overall.

Special Bonus - People I will never buy from again

Don't make me subscribe to your mailing list to get the product I ALREADY PAID FOR. I have a junk email account especially for you and I'll make sure never to buy a product from you again. It's especially aggravating when it takes 30 min for the confirmation email to show up and I have to keep checking the junk email box wondering if you ripped me off. Once again, Paypal will send you the email address so you can it to your list without wasting my time. People who do this get me real email address because that is the one attached to me email account. If they send me a bunch of spammy emails I'll still unsubscribe, but I don't unsubscribe very often.

However, this is still better than not having an automatic download setup. I bought one person's WSO with the intention of getting their other three, but then I found out the download wasn't automatic. They send it to you by email manually. That cost them 3 sales.

Special Bonus 2 - Something you should absolutely do

If you don't have a back end offer on your WSO, you're out of your freaking mind. There is no way you're going to make a living selling $7 WSO's. I know some people have done it, but some people have won the lottery too and I would recommend that as a money making strategy either. I bought 10 WSOs and only 1 or 2 had a follow up offer.

OK so that's my rant. It's not every day that you're customers will sit down and tell you exactly how to sell to them, so I hope you pay attention.