What happened to MySpace?

41 replies
Where did MySpace go wrong? They were top dog in the social media world not all that long ago. People were flocking to them like crazy, now MySpace is hardly mentioned.

One thing that jumped out at me:

Average Load Time for Facebook.com Average (1.663 Seconds), 50% of sites are slower.

Average Load Time for Myspace.com Very Slow (3.352 Seconds), 83% of sites are faster.

Anyone doing MySpace ads?
#happened #myspace
  • Profile picture of the author MatthewM
    From a marketing standpoint myspace is less talked about because its not the newest thing out there anymore. Marketing with facebook is all the rage as well as twitter marketing. It's become harder to market with myspace so people talk less about it.

    From a social standpoint most people I know that are pretty active with social networking sites have accounts in both networks if not dozens more.

    I don't personally think myspace fading although they have reached their peek some time ago.
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  • Profile picture of the author Negotiator74
    Myspace was always seen as a teen type site that most adults weren't interested in. Facebook on the other hand has teens, adults, parents, grandparents.... The party has moved and Facebook left Myspace in the dust. It's going to be very difficult for someone to dethrone Facebook. They are just too entrenched now.
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    • Profile picture of the author Kim Standerline
      I'd agree with this

      I've never even bothered with Myspace, but because all my friends relatives etc belong to facebook I also bit the bullet a year ago and it's now one of my very fave sites. (On there all the time). Friends and relaitives on there range in age from teenagers to my 80 year old dad living in Canada.

      To be honest I don't use facebook for marketing because I enjoy it too much just as a social interactive tool.

      Can't be doing with all that stupid farmville stuff though, what's that all about!

      Kim

      Originally Posted by Negotiator74 View Post

      Myspace was always seen as a teen type site that most adults weren't interested in. Facebook on the other hand has teens, adults, parents, grandparents.... The party has moved and Facebook left Myspace in the dust. It's going to be very difficult for someone to dethrone Facebook. They are just too entrenched now.
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      • Profile picture of the author millionebook
        Facebook seems to appeal to everyone... I did some work for a company and on the first day everyone were saying that they kept in touch via Facebook. Myspace never really appealed to me but Facebook and of course Twitter now seem to be out in front. Agree that Myspace was mainly for the younger crowd
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    • Profile picture of the author Dan C. Rinnert
      The thing I always had to do when visiting MySpace was to turn my speakers off. It's too bad they didn't have an option to turn the bad designs off.

      As others have mentioned, I think it's the poor design that turned a lot of people off to MySpace. A lot of people customize their MySpace pages and do so very badly. They created pages that were difficult to read, a pain to navigate, or just plain obnoxious.

      On the one hand, it's good to give people control. But, on the other hand, when the goal is "networking", obnoxious profiles run counter to that. That is, after a while, you just get tired of looking at so many bad pages and, when a new friend request comes in, you don't really want to look at their profile to check them out because the chances are high that your eyes will suffer. And, so you look to alternatives.

      I don't think that was MySpace's only problem, but I think it was a significant part. And, it would be difficult for them to clean up, because they'd upset a good portion of their remaining userbase. It may, however, give them their best shot at rebuilding the brand, but the risks to doing that may be high. They may be better off starting a new service and migrating the older crowd to it.

      Also, I think the silly games that Facebook has have also helped them. People have to check in regularly (daily?) in order to take care of their farm or Mafia hits or whatever. So, once they're addicted to something like that, they have to keep coming back, and they drag their friends there too.

      Originally Posted by Negotiator74 View Post

      It's going to be very difficult for someone to dethrone Facebook. They are just too entrenched now.
      They also said the Titanic was unsinkable.
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      • Profile picture of the author Sparhawke
        Originally Posted by Dan C. Rinnert View Post

        They also said the Titanic was unsinkable.
        No, they said that God himself couldn't sink the Titanic.

        Apparently, God didn't agree.
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        • Profile picture of the author John Rogers
          Originally Posted by article_ghostwriter View Post

          Myspace is still great for bands - so those who are involved with music professionally (as I am) haven't entirely deserted it.
          Absolutely, but I see some bands moving to Facebook now too.

          Someone quick and smart could snatch the bands away from MySpace before Facebook wises up and improves their music and video sharing.

          John
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  • Profile picture of the author Sparhawke
    Myspace was actively marketed to kids wasn't it, whereas Facebook was marketed to the young adult crowd?

    Theres your answer, when the myspace kids finally grew up there was no one to take their place.
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  • Profile picture of the author Scott Ames
    Yes...those that said MySpace is for teen are correct. The demographics show MySpace has having a teen audience while FaceBook has an audience that mirrors the general internet population.
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    • Profile picture of the author Oldquerod
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      • Profile picture of the author Scott Ames
        Originally Posted by Oldquerod View Post

        Can you link that research so all can see who is taking that responsibility of saying myspace is having teens only (my grandma is also in myspace ).

        Facebook looks clear where everything is easier for member to use and its white background makes it feel professional were in other hand myspace looks messy. These difference keeps Facebook into the top and make myspace down.
        This shows the demographics of MySpace:

        Myspace.com Site Info
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  • Profile picture of the author BenSalez
    Facebook was launched as an invite only site and was built around exclusivity. Look at the flow which made people want to be a member because not everyone could join...

    First, only ivy leaguers with an invite could join.

    Then, only students who attended certain 4 year colleges could join (with an invite)

    Then, most 4 year college students could join (with an invite)

    Then, all college students could join

    Then, high school students could join (only with an invite from a college student)

    Now anyone can join.

    While myspace on the other hand was open to everyone from inception and was looked down upon by the original facebook crowd.
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  • Profile picture of the author ryanbiddulph
    Myspace seems to have went the spamming route rather quickly. I networked fairly aggressively and it was more and more challenging to talk to a living soul.

    In addition the virus situation got out of hand: the final 2 or 3 times I logged in my browser crashed a few minutes after.

    There is potential as it's not the site but how you use it.....but I don't bother with it anymore.

    Ryan Biddulph
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  • Profile picture of the author BobV
    A day has passed since this forum has been started. And already nine replies have been posted above. Summing it up, MatthewMthought myspace is not the newest thing anymore that Kim Standerline adds all her friends have facebook. Negotiator74, Sparhawke, creatyouwealth and salamony86 pointed out that myspace was primarily for teens/kids while facebook is not for teens alone, BenSalez emphasized how facebook started out as an invite-only-site. Ryanbiddulphon the other hand talked about myspace spams and viruses disadvantages.
    I had googled “facebook vs myspace” which led me to websites that prefer myspace over facebook as well as sites that opted for facebook over myspace. Thus in my opinion, it is not what a particular social network has to offer to its users but rather what a user does with its services.
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  • Profile picture of the author Rich Struck
    I think I can speak for millions of ex-MySpace users when I say that we grew tired of trying to use a site that took forever to load, had chronic errors and breakdowns, and was overflowing with pages that had crappy embedded auto-start music. It just plain sucked to use.
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    • Profile picture of the author BrittyBritt
      Originally Posted by Rich Struck View Post

      I think I can speak for millions of ex-MySpace users when I say that we grew tired of trying to use a site that took forever to load, had chronic errors and breakdowns, and was overflowing with pages that had crappy embedded auto-start music. It just plain sucked to use.
      You're definitely speaking for me.
      Facebook is easier to use and has a cleaner layout/design. Which I think attracts a lot of people. It's like comparing Google and Yahoo. There's a reason why the only thing on Google.com is their logo and the search bar.

      Also, the ever-increasing spam on Myspace became a bit too much.
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  • Profile picture of the author Abct
    Simple, Facebook is cleaner and built better. It was the obvious choice.
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  • Profile picture of the author jazbo
    MySpace, like bebo, was marketed to "youth". Facebook has the "youth" on it, but it also appeals to everyone because its not full of customised fan pages, animations and spammers.

    Facebook also gave us the status updates, which twitter now basically uses, and myspace has recently copied.
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    • Profile picture of the author Sparhawke
      Originally Posted by jazbo View Post

      MySpace, like bebo, was marketed to "youth". Facebook has the "youth" on it, but it also appeals to everyone because its not full of customised fan pages, animations and spammers.

      Facebook also gave us the status updates, which twitter now basically uses, and myspace has recently copied.
      I think this is a very important point to make, myspace was utter entropy from when it came out and still is, with everyone trying to compete for the worlds most chaotic webpage award.

      Facebook by comparison standardised everyones page to have the same basic elements so you pretty much knew as you were loading it up what you were going to be facing.

      While freedom of speech may be a good thing, it doesn't half make a bloody racket ~ Sparhawke, 2010.
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  • Profile picture of the author jgand
    Myspace lost out to competition. They just couldn't stay competitive enough with all the new social media coming out. Not enough to offer with all the other sites offering more and more options.
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  • Profile picture of the author ~kev~
    Originally Posted by Scott Ames View Post

    Where did MySpace go wrong?
    They allowed raw html code - which also allowed people to use malicious scripts.

    The users had very little concept of "how" to use colors, background music, images and videos.

    I remember seeing myspace pages that opened my screen up 2X - 3X, and my monitor is set to 1284X1024. That means their pages were over 3,000 pixels wide.

    Instead of giving people a profile, and letting them customize that profile only to a limited amount, users were given a blank slate.

    Nobody wants to look at that garbage.

    Nobody wants to open a page, and have a dozen videos trying to load and play all at the same time - and with background music all at the same time.
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  • Profile picture of the author Tim Franklin
    You know in a word, bad marketing and management, for myspace that is, for face book, innovative, creative, driven, Development API<

    Face book is so much different, than myspace, besides the very real problem that myspace was based on windows, driven software, (sorry but its true)

    They spend so much of their time combating all the problems that come with using that kind of technology and Facebook used a better server technology and approach.

    the markets are of course for two different segments or age based criteria, but over all,
    It seems clear that facebook made the right decisions and myspace made the wrong ones, a great study of what not to do and what to do.
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  • Profile picture of the author mikeyman120
    Originally Posted by Scott Ames View Post

    Anyone doing MySpace ads?
    I would also like to hear from some people using my space ads.

    Mike
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    • Profile picture of the author Ken Durham
      Originally Posted by mikeyman120 View Post

      I would also like to hear from some people using my space ads.

      Mike
      I tried their ad system a couple of times.
      Most recent was during the last quarter of 2009 for the Christmas season.
      ROI was not very impressive. Adwords easily out performed 10 to 1 in a niche I thought would do well there.
      Best results were from game ads directed at early to mid teen females.
      Fashion type games seemed to do best.
      Conversions had little impact on Christmas sales.

      Another example: we utilized myspace for branding a country music band and did do fairly well for visits to the website. Mostly female of ages 11 to 16. Physical attraction to some of the band members seemed to be the leading motivator for many of the visits. (banners with band member photos did better than without)

      I believe myspace contains a large percentage of very young relationships and chaos, with music naturally playing to this young crowd.
      There are some die-hards left but they are fading as myspace isn't cool anymore from what I hear from the teens around here.

      Ken
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  • Profile picture of the author whateverpedia
    Didn't MySpace's decline begin at the same time it was taken over by NewsCorp?
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  • Profile picture of the author HibikiTarek
    What ever happend to BBS?
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  • Profile picture of the author Loren Woirhaye
    MySpace made a lot of decisions which drove people away.

    Deleting accounts for no reason, for example.

    I had an account that I used to promote what I was doing,
    but also to connect to real friends. MySpace deleted it -
    with no notice. I wasn't spamming anybody. I just had
    a profile with some innocuous non-auto-play IM videos
    on it.

    MySpace also has a retarded forum and discussion script and
    the environment there is hostile to marketers and anybody
    wanting to use the discussion area in ways which don't meet
    community approval.

    In effect, MySpace pretty much squelches activity which isn't
    the online equivalent of hanging out in front of the dimestore
    smoking cigarettes.
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  • Profile picture of the author MassiveMarketer
    When MySpace started, it was just a social networking site. Facebook started as a social networking site but had more features to their site being able to create pages, providing applications, marketplace etc... Their concept was more of for personal and marketing use.
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  • Profile picture of the author hendricius
    MySpace is more like a static personalized page, no wonder it aint that popular, and dont advertise on myspace i use facebook for all my business deals
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  • Profile picture of the author bitriot
    I own a record label and I can state matter of factly that the number one reason for the decline in myspace was the constant soul crushing spam. Every facet of the site was used by users to spam for friends adds, band follows, picture comments, page comments, etc.
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  • Profile picture of the author searchnology
    Twitter might be going down the same road as MySpace....it's getting harder and harder to get communications from a real person and spam posts are everywhere...in addition it isn't nearly as feature rich as FB.

    Like someone already noted, status updates on Facebook are the equivalent of a tweet so what's the point of having both?
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  • Profile picture of the author Lucky500
    in one word: Facebook
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  • Profile picture of the author mainstreetcm
    To me MySpace is geared more towards those who want to "express" themselves in a social networking space. Your profile can look how you want etc. Whereas I go to Facebook to communicate with people. It is far easier to have a two way conversation on Facebook than it is on Myspace--and I think therein lies the true success of Facebook.

    Users want to talk and share things with their friends and family (with some exception of course) and doing so on Facebook is ten times easier. Plus all Facebook profiles have a uniform look and advertising is very limited. If profile pages started being filled with crap and more ads appeared, everyone would ship out to the next big thing just like they did with Myspace.
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  • Profile picture of the author ImHot
    What I also noticed is that people want things to happen faster. Especially on the web right!?

    So I imagine that with MySpace, you would click a button and it would actually reload the entire page. So if you want to change your profile picture or something, it would actually take you to another page to do that. Well guess what? For an internet person, that is just too "slow."

    With Facebook it's different. You change your profile picture and you are kept on the same page. No reloading or anything like that. People love that! People love speed!

    Also they kind of brought knew products, that most people said would fail (even actual users). This is true with friend feed. Everyone hated it! But now you can't even imagine Facebook without friend feed right? Friend feed is like the one excuse you have if someone finds out your "stalking" them lol.
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  • Profile picture of the author lacraiger
    facebook happened to myspace. lol
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  • Profile picture of the author Hoopatang
    Glittering, sparkling, wiggling backgrounds that take forever to load.
    Crappy layouts where putting something in the sidebar breaks the layout completely.
    Auto-start music. Sometimes more than one song at a time.
    Difficult to follow conversations. No threading.
    Posting an update more difficult; no posting box on the front page, no mobile posting (at least, not when I was there)
    The ability for users to send each other gigantic "ecards" that take up the whole screen, instead of just a thumbnail....

    There really are too many reasons to list. They had a good idea, and went about it wrong. Facebook had a good idea, but not enough features. Facebook fixed their mistake, MySpace didn't.
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    • Profile picture of the author Tom L
      I think the slow loading of the pages, terrible designs, and overall messy quality of the site had a big impact on its downfall.

      The age group of the users is what really made it bad from a marketing stand point.

      I have had a music band web site under myspace, and was very successful in my niche... selling good amounts of music and merchandising offline in stores as well as during shows. I have had over 35,000 hits on myspace and only 3 sales. The main problem was that these kids do not have credit cards, and once online feel entitled to everything. I had at least 10 people message me if I would send them a link to my album for free so that they could download it instead.

      That's just my take on that website,

      Tom
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  • Profile picture of the author Tomos Wyn
    I agree that Facebook seems to be making more of it than Facebook at the minute, most of my friends used to be on myspace but everybody seems to have recently moved to Facebook.

    The only market area that I still see myspace doing well in is with bands.
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    • Profile picture of the author Aussie_Al
      I was on Friendster and then all my friend jumped ship to Myspace - at the time Myspace was seen as great because you could add people you didn't know (from memory on Friendster you could only add someone who knew someone you knew or something)

      At the time it seemed so great that you could add anyone and also customize your own page.

      In fact I read somewhere that when News Corp looked into buying myspace they were horrified at all the crappy 14 yo amatuer html pages where as the owners sold them that was the great thing about myspace the customization.

      Then they created dedicated band pages

      So their original selling points became their downfall , easy to add strangers, horrible crappy custom pages and getting spammed by 1,000,00 bands every time you logged on

      As impossible as it seems one day the same fate will happen to twitter and facebook and we will look back and go "I can't believe I used to be on facebook every day" LOL
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  • Profile picture of the author jasoncooper
    yeah, i think its because of facebook. Myspace kind of focused on what the typical "teen" would want and minding less to other potential markets.
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