How Do I Outsource Local Business SEM Client Generation?

2 replies
Hi,

I've been thinking about offering some SEM services to local small businesses. However I don't want to do any cold calling etc... myself.

I know one strategy people are saying works great is networking at local chamber of commerce or speaking. To be honest I don't mind speaking so that should be fun. The only thing I am wondering is how do set up free speaking engagements, and how can I outsource this??

I believe cold calling and that does work, I am wondering how i can go about outsourcing that type of activity, and possibly even the sales side of things.

Also, how do you train these people if I am not the worlds greatest sales person?

thanks guys.
#business #client #generation #local #outsource #sem
  • Profile picture of the author Andyhenry
    A good sales person can sell anything if you make the customer benefits and target audience clear to them.

    It's not your job to train a sales person how to sell - you just reward them and give them collateral to work with.

    Just advertise for local sales people that are willing to work on a commission basis.

    There are many business groups that are always looking for speakers, just get out and speak to them and offer to do it.

    I don't employ sales people or do any cold calling, so I can't comment on that. I'd be interested in why you think you need to. Just meeting a few local business and networking groups and advertising in your local papers and circulars should get you some business to get started.

    Andy
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  • Profile picture of the author RGallowitz
    It looks like a lot of people have this query today?

    I have a someone different approach to your problem, explained in this thread:
    http://www.warriorforum.com/main-int...-business.html


    Cheers
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