$1 Trial Offers - Are the conversions good?

14 replies
Hey warriors,

I have been reading quite a bit, and I was wondering about this subject.
We all know sales pages could get around 1%-2% conversion rate and if your good maybe
3%-4% BUT what if you were to offer a $1 trial and bill them 30 days later for the full price. I know a couple of people were doing this including Traffic Geyser.

I was wondering if any warriors here have had any experience with this. Also, what's the usual stick rate on an offer like this?

Thanks in advance.

Best Regards,
Anthony
#conversions #good #offers #trial
  • Profile picture of the author RGallowitz
    A $1 trial will have a much bigger conversion rate, but if your backend support and product does not OVER deliver by a huge margin then you can expect a high refund rate as well.

    On the other hand, many people forget to cancel their subscription.
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    • Profile picture of the author BrainCopy
      Originally Posted by RGallowitz View Post

      A $1 trial will have a much bigger conversion rate, but if your backend support and product does not OVER deliver by a huge margin then you can expect a high refund rate as well.

      On the other hand, many people forget to cancel their subscription.
      That's exactly what I was thinking... especially with a 30 day trial. Would that reason alone make it unethical?

      Hmm... I might just try it.

      Thank You.
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      • Profile picture of the author Oce@n
        Anthony, I had the same question and was thinking about doing a 3 days $1 trial for a clickbank product. I thought that I'd get way more conversions, and even if a lot of people did cancel the rebill, I'd still have more people who bought it in the end anyway.

        Now, the 2 issues I have with this is:

        -I plan to sell my product on clickbank and I think clickbank only allows a 7 days trial

        -I don't want professional refunders to spend $1 to get it and then share it all over the web, since it's a high end product.

        So I really don't know. But truth to be told a 30 days trial can be good but for IMers like us it's a little too long, at least that's my opinion. It's ideal for software companies that know that after the 30 days the company trying the product will probably order thousands of licenses, so they're willing to wait that much, but for us, I think 7 days is enough. Or 30 days trial if you actually ship the product, which in that case would lower the number of refunds cause not many people are willing to send back your product to get their money back, most are too lazy to do it.

        Has anyone had a good experience with selling a digital product with a free trial?


        Thanks
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  • Profile picture of the author GuerrillaIM
    I used to do a $1 trial then I decided to change it to a free trial. You can set paypal to give the x days free and then bill them on the x day. For me I had more takers when I called it free as opposed to a $1 trial, but I guess every niche is different.
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    • Profile picture of the author Oce@n
      Yea of course free works always better than the $1 trial. The thing is, clickbank only allows the $1 trial I think. Paypal can be good but when you do big launches, I'd prefer to use clickbank because they handle everything, there's so many affiliates and you don't have to worry whether they will freeze your account or not because you made too much money in a too short amount of time, which happens regurlarly on paypal.

      The other way to go would be to have our own merchant account but I prefer the ease of clickbank for the same reasons I mentionned above, I really think their 9.2% fees are justified.
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    • Profile picture of the author Riz
      We have a uk specific memebership site and offer a 7 day £1 trial. We tested 3 days, 5 days, 7 days, 14 days, 21 days, 30 days and 7 days gave us the best results.

      However, sometimes the simplest things slip your mind and you really have to give yourself a slap in the teeth for being so stupid - doh!

      Why have we not tested a FREE trial?????

      That's what we'll defiantely test next.

      Thanks for the tip GuerrillaIM

      Originally Posted by GuerrillaIM View Post

      I used to do a $1 trial then I decided to change it to a free trial. You can set paypal to give the x days free and then bill them on the x day. For me I had more takers when I called it free as opposed to a $1 trial, but I guess every niche is different.
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      • Profile picture of the author Lance K
        You're not opening yourself up to any trouble if...

        You remind them their 30 day trial is about up and they'll soon be charged. And of course you'll include a teaser about an unannounced bonus, updated content, etc. that makes it worth their while to continue.

        Oh, and if you're not a prick and refund someone if they forget and call you the day after their rebill hits.

        Not everyone is trying to steal your product. And theft is, in a way, a cost of doing business. Sure, do what you can to minimize it, but not at the expense of the decent folks who make up the majority of consumers.

        If you watch your metrics, you'll know if a free trial offer is the way to go or not. Number of refund requests is only relevant when compared to, sales volume, number of customers acquired, lifetime value of a customer, etc. That is, of course, unless you want your righteous side to cannibalize your entire business just to teach a few thieves a lesson.
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      • Profile picture of the author GuerrillaIM
        Originally Posted by MichaelHiles View Post

        Free trials are much harder to get approved by CC processing companies now - which is why you won't see Clickbank letting it happen. This is a holdover from the forced continuity issues where people were being scammed by a lot of unscrupulous internet marketers.
        Before I used PayPal I had my own merchant account with a third party processor. The way I did it was call it a free trial, but when they are checking out tell them that the system will check to see if £1 exists in the account. I would then set a pre-auth for £1. This would lock £1 in their account and look like a debit but in 10 days or so the pre-auth would clear and the £1 return to the account so it was really a free trial.

        Once I did a pre-auth it gave me a transaction reference so I could debit the card for whatever I like whenever I like, so I would have the next payment auto scheduled for whenever the trial ended.

        PayPal is a lot easier for people to cancel the trial as they dont have to contact you, they just have to login and click a button, but I am hoping it will increase my signup rate as it is well known and people feel safe with it. I have only recently switched so I don't know yet.

        Originally Posted by Riz View Post

        Thanks for the tip GuerrillaIM
        No worries, just be careful how you pitch it. Remember to sell the products benefits and use the free trial as a close. From experience I know if you sell the free trial too hard you end up with higher drop out rate and people getting frustrated that they have to give credit card details for somehting that is "free".

        Took me several months to get the right wording. Along the lines of saying: for people who are serious about improving <benefit> you will give no holds barred full access to £xxxx worth of content with no risk whatsoever if they decide to cancel within the 7 days.

        I found I needed to soften them slightly to the idea that at the end there will be a payment without revealing it entirely before they hit the checkout.
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        • Profile picture of the author getleanin12
          Is there anyone out there running a $1, 14-day trial for a continuity program and having a lot of success? I'd like to take a look at your front-end marketing funnel and sales copy if it's converting well. Our company is currently running a $1 trial offer and we need to increase our conversion rate. I don't care what niche you're in either....thanks!
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  • Profile picture of the author MichaelHiles
    Free trials are much harder to get approved by CC processing companies now - which is why you won't see Clickbank letting it happen. This is a holdover from the forced continuity issues where people were being scammed by a lot of unscrupulous internet marketers.
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  • Profile picture of the author RGallowitz
    No it's not unethical if you tell them upfront that they will be billed 30 days from now for the full amount of $xx.xx

    I think 20% of a monthly paid membership site's member sign up and within days forget their membership even exists.
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  • Profile picture of the author Freddie Crossberg
    Trails work, not as good as Free+Shipping offers, but that is a thing of the past because as Michael said, people got scammed.

    PayPal will allow a Free trail and then bill after X days, but you are opening yourself up for trouble down the road. Yes, it's harder to sell a paid trail (even at $1) than a free offer because the pshycology is different, but in the long term, it's better to get rid of the free+bill later offers due to new FTC regulations.

    To stop people getting your entire product for $1 and then cancelling, drip feed the content as per the Micro C or Fixed Term Membership models.

    Sam
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    • Profile picture of the author BrainCopy
      Originally Posted by Sam Dunning View Post

      Trails work, not as good as Free+Shipping offers, but that is a thing of the past because as Michael said, people got scammed.

      PayPal will allow a Free trail and then bill after X days, but you are opening yourself up for trouble down the road. Yes, it's harder to sell a paid trail (even at $1) than a free offer because the pshycology is different, but in the long term, it's better to get rid of the free+bill later offers due to new FTC regulations.

      To stop people getting your entire product for $1 and then cancelling, drip feed the content as per the Micro C or Fixed Term Membership models.


      Sam
      Ah, I see where your coming from. Perhaps I could make it a Free offer, but with limitations. Example - If it's an ebook, leak the first 2 chapters perhaps.

      What do you think?
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  • Profile picture of the author WebTrafficFrenzy
    $1 offers are INSANE. People will throw $1 here and $1 there. Even if 10,000 visitors sign up for trial and cancel, you've still made $10,000. People may not be willing to pay a higher monthly fee up front until they try it out. With a $1 trial you can get a LOT of people to give you $1 and depending on your product/service you will retain some to bill monthly.

    P.s. Ever wonder why songs on iTunes are all around one dollar? That's most of the time more per song than buying a full CD, but they know people don't mind throwing around $1 bills. 1 Billion $1 bills sounds nice eh?
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