What is a NICHE?
But I really have to wonder exactly what people mean by this.
I've always thought of a niche as a smaller section of a market. For example, office equipment is a market. Office equipment for companies with 5 or less employees is a niche. Or office supplies for people with cramped office space is a niche.
I look the word up, and I get this:
- a position particularly well suited to the person who occupies it; "he found his niche in the academic world"
- recess: a small concavity
- recess: an enclosure that is set back or indented
- (ecology) the status of an organism within its environment and community (affecting its survival as a species)
The reason I'm getting confused is that suddenly everything is being called a niche. For example, something like dating sites. How is this at all a sector of a larger market? To me, this isn't a niche. This is a market, in and of itself. It is well established and has some very specific standards.
So either I'm old school on this, or I never quite understood what a niche was to begin with.
Your thoughts are appreciated.
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