Don't Overreact to Your Marketing Stats
For example, many newbies start bouncing off walls when they don't get a few conversions out of every 100-200 click-thrus. Here's why you shouldn't panic. There are far too many variables involved to be able to gauge whether or not a marketing campaign is working after only a couple hundred click-thrus. Not the least of which is traffic quality, and the competency of your marketing materials. I always tell my clients, wait until you've received a minimum of 1000-2000 click-thru's, before you make any adjustments. Here's why: It's possible you might not get a single sale in the first 100-200 click-thru's. But in the next 100-200 click-thru's, you could get 10 sales. That's marketing. You just never know in which batch of hundreds those sales are going to be in. Again, assuming everything else is in order. That's why it's important not to overreact.
Also, when you do need to make adjustments to your marketing materials, don't change everything all at once. Make one or two changes at a time, and carefully monitor those changes to see if they improve results, before you make any additional changes. Here's why: If you change everything in one fell swoop, you won't know with any degree of certainty which changes were responsible for the improved results. For example, sometimes, just changing the headline of your ad or sales letter, and nothing else, can improve conversions significantly.
One last thing...don't worry about traffic fluctuation. Traffic goes up, traffic goes down. It could be because of the season, weekend, holidays, summer vacations...a variety of things. Don't worry about the peaks and valley's. The main thing you want to look for is consistency. That's why when you read your stats, it's important to look for patterns and trends.
Again, the key is not to overreact. Because many times when you think there's a problem, there isn't one.
David Jackson
Reviews
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
Easy email marketing automation without moving your lists.
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com