Easy Way To Improve Your Article Clickthrough Rate.

41 replies
Hi Guys,

Forgive me for those of you that currently do this, but thought I would post this as it has helped me with my Article Marketing efforts!

When you wirte your resource box make it UNIQUE to the article you have just written.

So for instance if your article title was "Dog Potty Training" then make your resouce box say something like:

"To Find Out A Little Known Effective Method To Potty Train Your Dog In Under 5 Days Flat Click The Link Below:

Then make the link anchor text that says "Dog Potty Training" and you should see your clickthrough rate improve!

Hope this helps!

All the best

Chris
#article #clickthrough #easy #improve #rate
  • Profile picture of the author Delanda
    It does help, I've been doing something similar with my resource box for the articles I write and submit, and can agree that it has helped my CTR. It's better to be specific and targeted towards the article, than having a generic resource box area.
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    • Profile picture of the author lakelover
      Thanks for the tip, and I have through trial and error had thought that would be the best thing to do.

      How many articles does it take before you can expect any sales? I have 7 live and 7 pending, on ezine articles, and have posted them on other article directories, I am getting a decent amount of clicks (or at least I think so) I have over 800 so far on the first 7.

      Also, I would like to know feed back on article submission sites? I have tried one, and it did not seem to do anything at all.
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    • Profile picture of the author Nato Guajardo
      Originally Posted by Delanda View Post

      It does help, I've been doing something similar with my resource box for the articles I write and submit, and can agree that it has helped my CTR. It's better to be specific and targeted towards the article, than having a generic resource box area.

      How are you testing your articles CTR?
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      • Profile picture of the author Chri5123
        Originally Posted by Nato Guajardo View Post

        How are you testing your articles CTR?
        I know that with Ezine Articles it gives you stats, not sure about other directories.

        Chris
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        • Profile picture of the author Marhelper
          Simple but true and effective.

          Also, articles with these type of titles work quite well:

          "How to ... "

          "5 Ways ... "

          "Top Ten Reasons ... "
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  • Profile picture of the author jimmyjay
    A great tip. Simple and obvious - once someone points it out :-)
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    • Profile picture of the author Chri5123
      Thanks for your feedback guys, glad you liked it.

      lakelover, to answer your question it really depends on what niche you are in, what you are selling, what the sales page is like etc...

      Send me a PM if you like with more details and I will help you out.

      All the best

      Chris
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      • Profile picture of the author lakelover
        where are you? My views have jumped to 1255 since my post last night which the views were a little over 800. I PM you, have not gotten a response yet. And that jump was from 4pm and it is now 8:45pm. I was shocked, still not stinking sales. HELP
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  • Profile picture of the author al_clark7
    Im just about to start submitting articles to sites so thanks for the tip! I only joined this forum today and have been writing things down all day!

    Cheers from Sunny Scotland
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  • Profile picture of the author Scott Ames
    Originally Posted by Chri5123 View Post

    "To Find Out A Little Known Effective Method To Potty Train Your Dog In Under 5 Days Flat Click The Link Below:

    You can train a dog to use the potty? Gosh...learn something new everyday.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author Chri5123
      Originally Posted by Scott Ames View Post

      You can train a dog to use the potty? Gosh...learn something new everyday.

      LOL I see your point!

      If it makes sales though, who am I to argue?

      All the best

      Chris
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  • Profile picture of the author Aging
    I just started writing articles recently and had not thought of that - great tip!
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  • Profile picture of the author JonathanBoettcher
    lakelover - what does your sales page look like? Maybe there's a problem there. Of the 1255 views, how many clicks?

    Views are the first battle, then getting people to click through to your site.

    Sales should not be looked at as a percentage of your views, but rather as a percentage of your clicks. For instance, if you've only had 100 clicks from your 1255 views, then it wouldn't really be surprising that you've had no sales yet. I'd say hang in there.

    However, if you're had 1255 CLICKS and no sales, then you probably want to check your sales page and see what gives.
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    • Profile picture of the author lakelover
      clickbank says I had 194 hops, I hate to sound dumb, but does that mean url clicks? Still no sales. Also, in my views I am talking about is on ezine articles alone, not counting other article directories etc..and each time I check it, which in the past few hours has been a lot, it keeps jumping, and the most views are on a certain article,which tells me, people want to know more, and it has my brain clicking like crazy. thanks for the input.

      Also, the sales page is an affiliate page, what should I be looking for?
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  • Profile picture of the author JonathanBoettcher
    Chris - If you've found a way to potty train your dog please share! =)
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  • Profile picture of the author JonathanBoettcher
    Yes, hops is equivalent to clicks...

    If you're sending them to an affiliate page, there's not a lot you can do right off the bat. (Later on you could build your own sqeeze page and take their sales page onto your site, but I don't think you want to do that right now

    Still, when you read the page, do YOU want to buy the product? Do they have proof of what they're offering? Is it convincing? Is there a solid call to action repeatedly frequently? (ie buy now, add to cart... etc_)

    Sometimes affiliate product sales pages are just duds and you might need to find a related product to promote.

    EzineArticles does let you change your links, however I'd stick it out for a while longer. 200 clicks still isn't a ton. I'd wait till 500 at least.
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    • Profile picture of the author lakelover
      thanks for the tips.. another dumb question, I have been seeing WSO all over the place, what is that? duh!

      I am glad that you said you wouldnt do the squeeze page yet, because I am not sure if my brain can handle it right now. I feel sure it would take me forever to figure it out, well maybe not, since I am learning alot from this forum..wish I had known about this long ago.

      I thought the sales page was pretty good, the product has high gravity (over 200) on clickbank, I was told that is good.

      I also had another person tell me to write another 20 articles, so I went to the library and checked out a ton of books to try to come up with something that everyone else is not writing about.. you can tell who is promoting this product on ezine articles because all the articles sound kinda the same just mixed up words.

      In your opinion, is it best to promote making money online products? I feel kinda weird doing that since I have not made any money myself, but that huge niche seems to work for alot of people.
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    • Profile picture of the author lakelover
      one more quick dumb question, what is a ezine ad? duh!
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  • Profile picture of the author JonathanBoettcher
    lakelover, you know the drill.. there aren't any dumb questions =) just apply what you learn and then ask more.

    a WSO is a Warrior Special Offer - basically special offers that are only available from this forum. You usually get a pretty good deal on things that are sold for more elsewhere.

    You can also do online research. Some of your competition is probably using article generator software if you're seeing things with mixed around words. It's not the greatest idea because smart people like you and me can see through it, but it gets them a lot of links. If you keep on putting effort into each article it will payoff for you in the long run.

    Checkout the Google keyword tool, or wordtracker.com (google either of those and they will come up) and do a bit of keyword research - it might give you some ideas for further topics to focus on.
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    • Profile picture of the author lakelover
      thanks again, this forum is getting addictive, it is way past my bedtime and my eyes are burning.

      I did not know that you could use some software to generate articles, interesting. Some of the articles I see are just words that don't say anything at all, they don't even hold my attention for one second. I hope mine are better, I personally think so, they are straight to the point, kinda like me, in real life I tend to be blunt, honest and real, and I suppose that is the way I write.

      I hope my efforts pay off, I will be so excited to get a check, I am going to frame that puppy.

      I have been using google suggest and google keywords, but the keyword tool, I have a hard time understanding what it really means, then I google the keywords in quotes, and then I get confused if there are no sponsored links on the right hand side. Does that mean the keyword is not any good?
      I have asked that question before , however did not get an answer.
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  • Profile picture of the author freelikehell
    Thanks for the tip. I will surely be trying it.
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    Most of my time is well spent on curating my online marketing resource for entrepreneurs: Flying Start Online

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  • Profile picture of the author softtouch
    A great piece of advice! Thanks.

    Phil
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    ~ Learn To Make $$ In ANY Economic Climate ~
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  • Profile picture of the author Mary Gallivan
    HI

    How to potty train a dog?

    First - Dig a hole in the garden.

    Next - Insert doggy potty. If you have a very small dog, don't use a large doggy potty or your favourite pooch may fall in!

    Then - ......well you can guess the rest - can't give away ALL the secrets ! :-)

    Now, if we could only do the same for Cats!

    Mary
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  • Profile picture of the author JonathanBoettcher
    Mary - LOL - I've got my dog pretty well trained on where to do his business... but I'd be really interested if someone got one on a potty / toilet!!

    Lakelover - If there are no sponsored ads on the right in Google (also check ABOVE the search results, there are a few there) that means nobody is bidding on your keyword.

    Does it make a difference if you take away the quotes?

    If there is no one bidding on your keywords, it probably indicates those aren't "buying" keywords, however they might still work well for SEO / article writing purposes. Hopefully your article will warm them up to the topic a bit.

    There are three types of searchers:
    1. Info Seekers
    2. Shoppers
    3. Buyers

    Try to figure out what group your keywords fall into... the more specific the keyword, the further down the list you go. For example, "dogs" is definitely NOT a buying term, whereas "border collie potty training" probably is.
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    • Profile picture of the author lakelover
      thanks so much for the info! I have been wondering about that,
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  • Profile picture of the author milan
    That wouldn't work. EzineArticles doesn't allow you to target exactly the same keywords in your article and in your signature. It's in their TOS.

    But yeah, make them related..
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    • Profile picture of the author lakelover
      Originally Posted by milan View Post

      That wouldn't work. EzineArticles doesn't allow you to target exactly the same keywords in your article and in your signature. It's in their TOS.

      But yeah, make them related..
      I always put my keywords in my bio box, isn't that the same as sig? And I use ezine articles all the time.

      They did kick out one of my articles, for naming the product in the article, and after I searched their site and there was 1250 articles promoting the same product, and all of the names the product. So, I emailed them, and waiting to hear back. It is a physical product and not naming the product would make the article useless.:p
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  • Profile picture of the author JonathanBoettcher
    I really need to read those TOS a bit more closely - LOL! Didn't know that...
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  • Profile picture of the author Clark
    If you had a call to action which pointed to a video on your site of a dog going potty then your CTR's would skyrocket and so too would your Opt-in rate.

    You'd also experience the recurring viral traffic storm from your site's link being sent all around the globe.

    Articles are nice and all but people want to "see" the proof in action so reward the reader with video evidence to build your credibilty which then would lower the prospect's B.S. filter.

    You'd make a tonnne of sales that way especially if you could show something like this:


    .
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  • Profile picture of the author JonathanBoettcher
    LOL - thanks Clark you made my morning!
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    • Profile picture of the author lakelover
      how have you been? I haven't seen you in here, or at least when I am in here!

      Originally Posted by JonathanBoettcher View Post

      LOL - thanks Clark you made my morning!
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  • Profile picture of the author spressnell
    I just wrote my first article, so this is very helpful.
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  • Profile picture of the author lcombs
    For article directories, like Ezinearticles, that don't allow links in the article body
    you can tell your readers to go to, or Google your url

    As for toilet training your dog...

    My wife and I bred and Bichon Frises for about 12 years.
    Never crossed our mind to toilet train them because they have the good sense to go outside. You can litter box train a dog. But, because of the difficulty a dog would have actually getting on the toilet it would be impractical and border-line abusive to the dog.
    However, because of their agility, cats can be trained to use a people potty.
    I've seen it done.

    LC
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  • Profile picture of the author Lifedreamer
    Hi, thank you so very much for telling me how to set up my resource box in my articles. I say a little about the title but it sounds like I could do a lot better. Thank you for the advice. Great to see others helping others succeed in this industry. Lifedreamer
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  • Profile picture of the author Rich Rollend
    Thank You for the tip, I have a four word domaine and think it would look a lot better in the resource box if it was short and to the point. Does anybody know if you can go back and edit your resource box on published articles at E.A.

    Rich
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  • Profile picture of the author Warrior Markets
    Rich, you can edit your resource box, but it would mean you having to resubmit the article, ie, they'd have to check it to see it is acceptable.

    -WM
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    I have nothing of value to add here. But we can't let a signature go to waste now, can we?
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  • Profile picture of the author teenmoney
    How any articles do you guys have per product? Like do you keep writing articles and more articles for the same product.

    Basically do you go for a ton of articles on on niche or a good amount spread over a couple or like 1 or 2 in tons of different niches?
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  • Profile picture of the author JonathanBoettcher
    Yes, you can use anchor text in your resource box. I've also sneaked quite a few anchor text links into the body of the article on EZA; however it must be below the fold (aim for your last paragraph) and they'll let it go. Then I put an anchor text link in the resource box and usually mention my domain name without the http part so it doesn't create a link.

    Teenmoney: I would try to dominate a niche before moving on to others - you won't get anywhere if you spread yourself too thin.

    Rich: yes, you can edit your resource box, but you have to resubmit, and I think that might reset your article views etc. Not sure if it changes your article's URL, which if changed would reset any progress it had made towards a Google ranking...
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  • Profile picture of the author Mary Gallivan
    I have a cat and if he's desperate to go at night when I'm asleep he does at least use the bathroom. He makes use of the floor though and hasn't worked out how to use the toilet. Life's too short to train him!

    It might be easier to train him to open the back door and let himself out. (I don't like cat flaps).

    Mary
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