Stupid question: How do you say this word...

by Ivan Correces

Posted: 18 years ago 49 replies

INTERNET MARKETING

I probably should have asked this within the OFF-TOPIC forum, but I think this is the most used and mispronounced word in the internet marketing community.

Whenever I get into a business discussion with a friend, colleague or client, I hear different pronunciation of the word "NICHE".

Some say "NITCH". Others say "NEESH".

My question is, what's the right way to say it and has anyone noticed this?

Ivan

#question #stupid #word

internetmarketer99 18 years ago

Hi Ivan,

They're both right.

I have always pronounced it "NITCH". I first heard the "NEESH" pronounciation from European marketers.

The Random House Unabridged Dictionary offers "NITCH" as the 'correct' pronunciation.

Both are correct, both work.

Mark
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Jeffrey Louis 18 years ago

Probably depends what part of the world you are from but I say it like "Nitch"
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- Jenni Mac 18 years ago
  
  Over here in Europe we say "neesh"!
  
  Suppose as long as we all understand what we mean, that's all that matters!
  
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getsmartt

18 years ago

Americans tend to say NITCH. Canadians and Brits tend to say NEESH, either pronunciation is correct

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writergirlk 18 years ago

I say NEESH - I live in the US. The dictionary always lists it as "NITCH" though. I lived in Europe for a time, I am probably influenced by that.

Dictionary.com even has an audio clip of how to pronounce it. niche definition | Dictionary.com
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Mohsin Rasool

18 years ago

Originally Posted by getsmartt

Americans tend to say NITCH. Canadians and Brits tend to say NEESH, either pronunciation is correct

Hey,

Thanks for clearing up this for me..
now it does make sense as i was also confused which one
of those pronunciation is correct one...

Thanks again,
Mohsin Rasool

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Alan Cheng

18 years ago

Interesting. Makes me think of the word "quiche".

Brits pronounce it "keesh".
So in the US it will be pronounced "kitch"?

I've heard some people in Hong Kong pronounce it "quickie".

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2 replies

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Elljay

18 years ago

Originally Posted by Alan Cheng

Interesting. Makes me think of the word "quiche".

Brits pronounce it "keesh".
So in the US it will be pronounced "kitch"?

I've heard some people in Hong Kong pronounce it "quickie".

haha, I love it a kitch and a quickie, are you serious?

I am having a keesh for my dinner tonight=-)

I am from Scotland and I say neesh and keesh.Bu then we Scots tend to have our own little language sometimes haha!

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Norma Holt

18 years ago

Originally Posted by Alan Cheng

Interesting. Makes me think of the word "quiche".

Brits pronounce it "keesh".
So in the US it will be pronounced "kitch"?

I've heard some people in Hong Kong pronounce it "quickie".

That's funny. Love it.

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Careygee 18 years ago

Niche is one of the words which has been adopted from the French.
(We have so many different words adopted from many Nations.)

"NICHE" when pronounced should ryhme with DISH = NISH
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Vince Runza Online 18 years ago

Americans say "Nitch", the rest of the world usually says "Neesh".

Ain't it a b****? Sheesh!
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- balsimon 18 years ago
  
  I like "nitch."
  
  "Neesh" sounds too much like what a certain
  group of Monty Python knights say...
  
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- Louis Raven 18 years ago
  
  Originally Posted by Vince Runza Online
  
  Americans say "Nitch", the rest of the world usually says "Neesh".
  
  Ain't it a b****? Sheesh!
  
  Sheesh or shitch?
  
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Mary Gallivan 18 years ago

Hi

I pronounce it as 'Neesh' - I suppose it all depends on who is going to be hearing it, say it in such as way as they understand what you are saying.

Mary
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Gail Sober 18 years ago

This online dictionary has audio pronunciations.

Dictionary and Thesaurus - Merriam-Webster Online

It solved a year long debate around here on the pronunciation of Caribbean. Turns out we were both right as there are two accepted pronunciations of that as well.

I use it all the time now, why wait a year to prove I'm right! (or wrong)
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logosi 18 years ago

guess it's kind of like you say...
"tomatoe"
I say
"tomatoe"

toomaytoe
toomahtoe
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lakelover 18 years ago

that is funny Ivan, I have heard it pronounced both ways. It could depend on where you live, and the accent, I have noticed alot of the people who live in the UK pronounce it "neesh" and I am willing to bet that is correct.
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danaprince 18 years ago

I'm Canadian and say "neesh".
I felt silly after listening to a podcast recently and hearing the guy say 'nitch' so I looked it up on dictionary.com and listened to the pronunciation and thought, "Oh my gosh I must sound like an idiot."

Glad this got posted as I now feel so much better! LOL.
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Ivan Correces 18 years ago

So...Canada/UK I'll say NEEEESH, in the US, I'll say NITCH! Got it

Any other marketing words I should know about? LOL
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julesbrad 18 years ago

I've heared if you get it just right, niche is pronounced "six figure sum" lol
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- tiger325 18 years ago
  
  "nitch" is what i call it and most other marketers
  
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  Bev Clement 18 years ago
  
  neesh is there a T in niche? So how do you say nitch when there is no T in the word. We Brits say neesh.
  
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  Chris Lockwood 18 years ago
  
  Originally Posted by Bev Clement
  
  neesh is there a T in niche? So how do you say nitch when there is no T in the word. We Brits say neesh.
  
  How do you pronounce "which"?
  
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Cindy Battye 18 years ago

Yay for Neesh! There is no T in there.. I don't know why the US'ers keep insisting that they put a T in it!!!
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- AlexR 18 years ago
  
  Suppose the call a quiche a kwitch in the US as well.
  
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  Ken Strong 18 years ago
  
  Originally Posted by AlexR
  
  Suppose the call a quiche a kwitch in the US as well.
  
  Hey, real Americans don't eat kwitch, so it doesn't matter anyway.
  
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Shannon Tani 18 years ago

I'm from the US and I say "neesh".

But some have accused me of not being a "real American".

For example, most British people are surprised to learn that I'm intelligent. []

Love,
Shannon
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lakshaybehl 18 years ago

Its a word with French origin and French call it "neeshey"

Then other Europeans started saying "NEESH"

And finally, the mighty Americans started callig it "Nitch"

I call it "NEESHEY"

-Lakshay
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DougBarger 18 years ago

The "t" is so silent that the Brits don't even pronounce it.

Blame it on the Boston party.
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Joseph Then 18 years ago

I think we had a 4 pages full of discussion over the word "niche" last year...

Here we go again...
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Norma Holt 18 years ago

Well I'm in Aussie land and I saw nitch. But the best one I know for pronunciation is creche. Is it Cretch, creech, or crash. I give up. Its all to do with 'ch' pronunciation which is often 't' or 'k' or some other sound. So it depends on what part of the world you are from and who you first heard it from I guess.
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- kazakhan 18 years ago
  
  Originally Posted by norma
  
  Well I'm in Aussie land and I saw nitch.
  
  "Nitch" is uncouth :p
  
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TimothyW

18 years ago

A little OT, but how about all those gurus I see pronouncing 'ezine' as "ee-zyne."

Of course it should be "ee-zeen" because it's an electronic version of a magazine ("mag-a-zeen" not "mag-a-ZYNE")!

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Warrior Markets

18 years ago

Originally Posted by -- TW

A little OT, but how about all those gurus I see pronouncing 'ezine' as "ee-zyne."

Of course it should be "ee-zeen" because it's an electronic version of a magazine ("mag-a-zeen" not "mag-a-ZYNE")!

That's so me. In my head, I always read "ezinearticles" as "ee-zine-articles" (as opposed to "ee-zeen-articles", although I know it should be "ee-zeen".

And yeah, it's "neesh" for us Brits.

-WM

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hughbanks 18 years ago

I think many might pick up on the way it's pronounced by hearing it the first time from others. Foreign or Domestic.

When I first heard the word way back when I had to look it up in a dictionary.
Said it was pronounced nich, nech (long e), and nesh.

I'm a nich guy (which allows for the T)
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- Sheryl Polomka 18 years ago
  
  Suppose the call a quiche a kwitch in the US as well
  
  That's funny
  
  I'm an Aussie and I say neesh
  
  I think the US is outnumbered but having made quite good friends with someone from the US over recent months, I've been quite surprised at the number of differences we have in our language. I often have to explain to her what I'm talking about
  
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MaryK 18 years ago

I say "neesh" both are correct. Neesh is the European way.
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Nathan Hangen 18 years ago

But doesn't Nitch just sound so much better?

I couldn't stomach having to say Neesh
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Anthony J Namata 18 years ago

Neesh is British English, and nitch is American English. Period. I say neesh.
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potionchris 18 years ago

hello im christopher from the philippines well that word is pronounced as "nich" not neesh ok? take care guys
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Jeff Henshaw 18 years ago

It's "nitch" in the US only - "neesh" in the rest of the English-speaking world (and French-speaking!)

The word comes from the French vocabulary/language and is pronounced 'Neesh'.

At the end of the day though, as long as we all know what each other are talking about - what the heck does it matter!

Regards,
Jeff.
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bobsstuff 18 years ago

I think the key to this debate is to "talk to your market" and go where the money is.
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- Harvey Segal 18 years ago
  
  I pronounce it Nietzsche
  
  .
  
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joblythe 18 years ago

Nietzsche

Bless you!
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- zenmn 18 years ago
  
  A man goes into a restaurant and is seated. All the waitresses are gorgeous. A particularly voluptuous waitress wearing a very short skirt and legs that won't quit came to his table and asked if he was ready to order, "What would you like, sir?"
  He looks at the menu and then scans her beautiful frame top to bottom, then answers, "A quickie."
  
  The waitress turns and walks away in disgust.
  
  After she regains her composure she returns and asks again, "What would you like, sir?"
  
  Again the man thoroughly checks her out and again answers, "A quickie, please."
  
  This time her anger takes over, she reaches over and slaps him across the face with a resounding "SMACK!" and storms away.
  
  A man sitting at the next table leans over and whispers, "Um, I think 'quiche' (he spells it out) it's pronounced 'keesh'."
  
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JWB 18 years ago

I dont really think there is a wrong way to say it.....
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- KarlWarren 18 years ago
  
  Originally Posted by JWB
  
  I dont really think there is a wrong way to say it.....
  
  How about N-EYE-SH?
  
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- joblythe 18 years ago
  
  Originally Posted by JWB
  
  I dont really think there is a wrong way to say it.....
  
  I was thinking of "NISHE" - as in "NISHE ONE SHUN" :rolleyes:
  
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Stupid question: How do you say this word...

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