What are your BIGGEST Breakthroughs this Year?

Hey Fellow Warriors!

The other day I was thinking about my biggest breakthroughs for this year and last year.

I find it to be a really great exercise - especially towards the middle of the year.

We're a little over half-way into the year and I'd love to hear about what your breakthroughs have been this year!

I'll start off by sharing mine...


Last year, I had 2 massive breakthroughs.

The first of which were video sales letters. Video sales letters took my conversion rate from 2% to 8%. Needless to say, I haven't looked back since.

I now think of them as the great equalizer allowing mere mortals like myself to get conversion rates that are usually reserved for top-notch copywriters.

This year some of my biggest breakthroughs include:

Split-testing and detailed tracking - I'm not sure how I ever survived without this one but I now use Google Website Optimizer and Hypertracker to test and track everything.

It's amazing what insight it gives you into your business. Hypertracker in particular has been incredible because I now know exactly which traffic sources are converting the highest into subscribers and sales.

Using that information, you can zone in on the highest-leverage activities in your business and stop wasting time on the low-level activities.

Another big breakthrough for me this year has been 'instant product creation' by using LIVE Webinar events. You can put together an offer, create a video salesletter, and promote a live webinar event in just one day.

Do a 4-Week Webinar Series. Limit the number of spots. Open it up to your list and you've instantly created a product. You get a huge upfront cash windfall and instant accountability to get it done over the next 4 weeks

This is one of my favorite product models.

Plus, at the end of the 4-weeks, you can sell the product separately or put it into your sales funnel as an upsell.

Ok, so those are just a few of mine, let's hear yours!!