How not to sell to your list

6 replies
I just received an email who's subject is "confidential Email for Carol". It continues "Things are really bad and I need someone I can confide in who
understands... "

I don't know this person, I'm just on their list. It then gives me the sob story. Unfortunately that makes it sound like the spam emails from Mrs SoandSo who's Late Husband died in a younameit terriblecircumstance.

I've unsubscribed from this person's list.
#list #sell
  • Profile picture of the author valerieSONORA
    I agree, it's not wise to send a sob story to a complete stranger. If you need someone to confide in, talk to a friend or counselor, not try to sell to a complete stranger by confiding your sob story.
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  • Profile picture of the author Ted Kopelli
    I like the ones from the vacationing marketers.

    "I am on the plane to Greece and wanted to take a minute to share this with you"

    Wow I am impressed . . . LOL

    Too much information

    Ted
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    • Profile picture of the author radhika
      Originally Posted by Ted Kopelli View Post

      I like the ones from the vacationing marketers.

      "I am on the plane to Greece and wanted to take a minute to share this with you"

      Wow I am impressed . . . LOL

      Too much information

      Ted
      It irritates me too ... Why can't people be ... well ... themselves. Really need to gloat to the list (false?)

      Even I receive emails like 'My server crashed y'day with sales pouring in ...' What to do?

      .
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  • Profile picture of the author DebraConrad
    That's called sharing TMI with your market. (To Much Information). No one, not even your best friend wants to get an email about how pitiful your life is... and no one but your best friend wants to get an email about your vacation.

    And even my best friend gets pretty ticked off when I share what a wonderful time I am having on vacation if she is having "a crap day".
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  • Profile picture of the author legacymaker
    There is a fine line between sharing your story and being consumed with it. Stories are extremely powerful when tied into a message or illustrating a point.

    You want to make sure that you are giving away valueable information most of the time while offering some personal experiences.

    Your list will welcome the connection and you will have created a
    stronger relationship with them in the process if you do it right.
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  • Profile picture of the author Chris Lockwood
    You're just assuming this doesn't work because you don't like it. That's a bad conclusion to jump to.

    Sometimes the sob stories are true. There was a well-known marketer who put together a fire sale for a friend or relative whose house really did have a fire.

    I also know someone else who came really close to foreclosure and put together a sale to raise money to avoid that.

    We are frequently taught in marketing to use a "reason why" we are having a sale or making a special offer.

    It would be interesting to know how well those promos would have done if they hadn't mentioned the "reason why".
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