Why is this happening? Clickbank offers and my List

33 replies
Hi guys I have been building my list for several months now (non IM niche) and have 5533 subscribers.
I normally send them notifications of my blog post and related information (once a week). They always thanks me and put comments in my blog, etc.
Once a month I send them a email with my affiliated link but I am not seeing the results I want from my list.(I am seeing decent results from Google rankings, Facebooks and other methods.)

In my last email I sent a very related offer(from Clickbank) and 602 people click through my link but only 4 people bought the product. I do not know how many people open the email (since GetResponse cannot tell me for a plain email) but I know it went to 4601 people and I have 602 hops. (is this ok??)

I read many times that a list worth a little over $1 per person per month, averaged out over the year so I am doing something wrong and would like to discover what it is.

I would like the experience marketers help me and tell me >>Why is this happening? Why I am not making any money with my list?
#clickbank #happening #list #offers
  • Profile picture of the author Richard Crooke
    That's a great question as I have been wondering the same myself. I bet you have to send emails to your list at least weekly to achieve the $1 per person.

    We'll see what others have to say.
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  • Profile picture of the author Dave Owen
    It's hard to say that a given list is automatically worth "$1 per person", because there are so many variables you must take into account.

    How was the list built?
    Is it double opt-in?
    How old is the list?
    etc.
    etc.

    Each list is so different.
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  • Profile picture of the author thebarksmeow
    Plus, you not knowing what your open rate is makes it even harder to tell.
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    • Profile picture of the author ElMundodelExito
      Originally Posted by RCrooke View Post

      That's a great question as I have been wondering the same myself. I bet you have to send emails to your list at least weekly to achieve the $1 per person.

      We'll see what others have to say.
      I do send emails to my list once a week and seen they love it.

      Originally Posted by Dave C. View Post

      It's hard to say that a given list is automatically worth "$1 per person", because there are so many variables you must take into account.

      How was the list built?
      Is it double opt-in?
      How old is the list?
      etc.
      etc.
      Each list is so different.
      The list in been build with and optin form in my site (which rank #6 in google for one million search a month), optin form in every blog post; comments in forums, blog, directing then to my squezze page and also PPC.
      The list is several month old. ( The oldest subscriber is 10 month and the newest 8 minutes)

      Originally Posted by thebarksmeow View Post

      Plus, you not knowing what your open rate is makes it even harder to tell.
      That's true but i know how many people click in my links.
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  • Profile picture of the author Ken Durham
    It is hard to say what the problem is without seeing the mailer or the product landing page.
    Of course price is a big factor. Is the product expensive or cheap? Does it compare to other products of the same nature?
    Do you split test your mailers? If not you should. Send out 2 or 3 different drafts of the same mailer with varying ad placements.
    Always experiment to find what works best. Not only content but title also.

    And ALWAYS, ALWAYS test your mailers to yourself and colleagues before you send. Nothing is worse than sending out 5,000 screwed up newsletters.

    Here's a valuable list story: When I was webmastering for Gambling.com we had a list of 500,000 members. We sold mailer slots to online casinos for $0.50 per name (years were 1999 - 2004). Mailers were sent weekly...at first. We most always were sold out 3 month in advance. Do the math.

    Beware! Hard Lesson Learned: we burnt out the people on the list when someone I won't mention (not me) decided to push the limit to sending mailers twice a week. Killed the value of the list in a very short time.
    Guess greed can ruin things eh?

    I'm not sure what gambling related list are worth now but I imagine they are still among the elite. ?
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  • Profile picture of the author Mary Green
    I agree it's difficult to know what the problem is without actually seeing the info ourselves. It could be the niche, or the copy, are you constantly tweaking and testing? That could help.
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  • Profile picture of the author timpears
    If you are getting 600 or so go to the site, and you got four sales. That is a bit less than 1% conversion. Well on the low side I would say. But as stats go, I don't think it is all that bad. Obviously you are not getting the $1 per list member. Sorry I don't have any solutions for you.
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    Tim Pears

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    • Profile picture of the author ElMundodelExito
      Originally Posted by timpears View Post

      If you are getting 600 or so go to the site, and you got four sales. That is a bit less than 1% conversion. Well on the low side I would say. But as stats go, I don't think it is all that bad. Obviously you are not getting the $1 per list member. Sorry I don't have any solutions for you.
      That's what I was thinking, 4 sales out of 602 hops is not good but not that bad but how in the world I'm going to make around $5000 this way. Should I send more promotions? Is once a month too little? ( I send a regular email-newsletter once a week)
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    • Profile picture of the author ElMundodelExito
      Originally Posted by timpears View Post

      If you are getting 600 or so go to the site, and you got four sales. That is a bit less than 1% conversion. Well on the low side I would say. But as stats go, I don't think it is all that bad. Obviously you are not getting the $1 per list member. Sorry I don't have any solutions for you.
      From 4601 emails sent >>602 went to the site. Is this ok? bad? super bad?
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  • Profile picture of the author Cotton
    Maybe the product you were selling sucks and people just didn't want it.
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    • Profile picture of the author ElMundodelExito
      Originally Posted by Cotton View Post

      Maybe the product you were selling sucks and people just didn't want it.
      I always try to pick up a product very related, with a good salesletter, not too expensive, etc but the true is that every month is more or less 5 sales and I want to improve that. What should I do?
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  • Profile picture of the author Mark Hess
    If they like your blog and post comments, send them to your blog first and presell them in your post before sending them onto the product you're promoting...

    Many people receive a TON of emails per day they may not make the connection between your name in an email and your blog...

    If they dig the blog, they'll dig the product, and it should increase conversions....

    Blogs build credibility....
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    • Profile picture of the author ElMundodelExito
      Originally Posted by Mark Hess View Post

      If they like your blog and post comments, send them to your blog first and presell them in your post before sending them onto the product you're promoting...
      I did that one time and the number of hops went down a little bit but the sales went up ( a little bit )
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      I am not judged by the number of times I fail, but by the number of times I succeed. And the number of times I succeed Is in direct proportion to the number of times I can fail and keep trying.
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  • Profile picture of the author mlord10
    You need a sales funnel in place to really achieve the $1 month per subscriber figure. In addition to this, you also need to send your list more than one paid offer per month.

    The guys who make over $1 per month per subscriber typically are promoting both low, medium, and high ticket products. If you are promoting a product that pays you $500+ per sale, then you only have to sell 5 of those products to a list of 2,500 to make that $1/month per subscriber figure.

    On the contrary, if all you are selling is an ebook that pays you $25 per sale, then you would have to sell 100 copies to your list of 2,500 to make the same amount of money.

    Bottom line: You need to promote a variety of products with different price points, as different people need different products, and some can afford to pay much higher prices than $37 for an ebook.
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  • Profile picture of the author timpears
    I am thinking that you don't send out enough affiliate links. Email marketing is not something I know a whole lot about. But I did read something a while back that said that your email should be something of value, and then at the end, hit them with a short sales pitch. So what I would suggest to do is to make one paragraph at the end about a great product you found, blah blah blah. One time per month is not enough.
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  • Profile picture of the author bestIMtools
    Here's the problem: you're probably getting them to join your list by offering something free, which is fine, BUT: you should ALWAYS have a paid offer on the THANK YOU page selling them a small ticket item. Even if they just spend $7 on that item, you GOT to get your list used to buying from you from the VERY BEGINNING.

    If they don't bite on the $7 offer, hit them with a $1 trial, just get them to buy SOMETHING, no matter how small. When you've gained a buyer, that person is more likely to buy from you over and over again. I would actually go to the extent of selling them something everyday for the first 3-4 days, while they're excited about the subject of your list. Of course, always send good content through email and hit them with an offer at the end or the PS.

    I know a lot of people will disagree with me, but it's PROVEN (ask IM legend Russell Brunson). It works for Russell, it works for me, it works for everyone.

    If you just send great content that's fine, but even when you send great content, you should always have an offer attached to it, even if it's for a small ticket, AND you should sell them something from the very beginning. You're in the business of making money, so start selling from the get go.

    Also, I would sell them something at least once or twice a week, not once a month. I can almost guarantee the above is the reason why you're not making at least $1 per subscriber per month.

    Try it, it will work. Keep us posted and all the best!
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    • Profile picture of the author Jenna Paulson
      Really depends on your relationship with your list. How does it compare to what your list haved done historically?
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      • Profile picture of the author ElMundodelExito
        Originally Posted by Jenna Paulson View Post

        Really depends on your relationship with your list. How does it compare to what your list haved done historically?
        I have a great relationship with my list. They have done historically the same but I have not done anything different neither.
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    • Profile picture of the author ElMundodelExito
      Originally Posted by bestIMtools View Post

      Here's the problem: you're probably getting them to join your list by offering something free, which is fine, BUT: you should ALWAYS have a paid offer on the THANK YOU page selling them a small ticket item. Even if they just spend $7 on that item, you GOT to get your list used to buying from you from the VERY BEGINNING.
      I do that and I am getting around 1% .
      I Of course, always send good content through email and hit them with an offer at the end or the PS.
      I will try that to see one happens.

      Also, I would sell them something at least once or twice a week, not once a month. I can almost guarantee the above is the reason why you're not making at least $1 per subscriber per month.

      Try it, it will work. Keep us posted and all the best!
      OK if i try to sell them something once a week or twice a week. How many emails (total) should I send a week? I do not want to piss them off neither.

      Originally Posted by skyfox7 View Post

      Did you direct link to the sales page in your email? Or did you lead them to a personalized review page where you broke the product down into its strengths and weakness's, then offered them a bonus which complemented the product if they purchased through your link? (This is key to driving your conversions up)

      Chris
      I normally direct the links to the sales page.
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    • Profile picture of the author ElMundodelExito
      Originally Posted by bestIMtools View Post

      If you just send great content that's fine, but even when you send great content, you should always have an offer attached to it, even if it's for a small ticket, AND you should sell them something from the very beginning.
      I was thinking about this and I think it will work great when I had my membership ready because I can send them the great content and a link to my membership site with it.
      I feel more confortable with that . I really do not want to send to many of the tipical promotions :
      "My friend Mike Filsaime have a new video and he will show you for free the secrets to make 10 million dollars in 60 days"
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  • Profile picture of the author Chris Worner
    Did you direct link to the sales page in your email? Or did you lead them to a personalized review page where you broke the product down into its strengths and weakness's, then offered them a bonus which complemented the product if they purchased through your link? (This is key to driving your conversions up)

    Chris
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  • Profile picture of the author jafris
    If you are using blog to entice would-be customers, then your strategy should be to build relationship based driven list than to offer any products. Eventually, you should recommend them to buy than to offer them to buy. There's thin line difference, but you would need to sound like an expert in your niche before recommending your list to buy something.

    Secondly, please play with double-optin than single opt-in. Ensure, that your subscriber is really interested in the niche you are marketing.

    Below, please find few tips, Alexa posted on the very same forum long time back. I am just posting again for readers to have a quick glance...


    Selecting a Product from Clickbank


    By , on July 10th, 2010
    Came accross an excellent post on warriors forum by Alexa Smith on how to select a product from Click Bank. The list is contrary to what we’ve been taught; however, I found it quite informative and thought might as well share it with you all.
    Here’s a 10-point checklist for CB product-selection (and these are more or less the order in which I look at them, too, I think):-
    1. Has to be a niche in which the prospective customers are not already Clickbank affiliates themselves (obviously! – otherwise how can you possibly ever earn an affiliate commission on a sale to them?!) – so for me that completely excludes the “IM advice” and “make money online” niches.
    2. No leaks on the sales page: (no opt-in, no “free trial”, no “contact the vendor here” etc.)
    3. No ridiculous hype or deceptive tactics on the sales page (nothing obviously non-FTC-compliant, no phony urgency/scarcity, nothing clearly deceptive/dishonest, no credibility-losing claims, no income-claims, no cancer-curing claims, no deceptive crap about “as seen on Yahoo/MSN” which people will rightly ridicule!).
    4. No pop-ups/discounts.
    5. Gravity not too high (over 30 puts me off a bit; over 60 puts me off a bit more; over 100 I won’t consider at the moment).
    6. Sales-page looks to me as if it will convert my traffic well (obviously subjective and not entirely reliable, but as a copywriter I like to think I can guess pretty well, and I can tell whether it’s “professional copy” or “home-made copy” – and I don’t care about anyone else’s traffic so “overall conversion rates” aren’t relevant to me, not that they’re available anyway).
    7. Good product (I don’t promote anything without seeing and assessing it myself, obviously)
    8. Good vendor reputation/attitude/behaviour (I’ll contact them first, one way or another, and if I don’t get a reply I won’t promote their product, because I can imagine what their after-sales behaviour will be like if they won’t even reply to a prospective business associate).
    9. Reasonably high earnings per sale (75% of small amount, 60% of medium amount, 50% of larger amount etc.) – I slightly prefer more expensive products around $100 when I can find them, because I think they’re easier for me to sell than cheaper ones (really).
    10. Has to be something I can write about (I’m an article marketer) – for me, that probably excludes anything terribly technical.
    The things I don’t really care about, though I recognise that some affiliates do, which are therefore not on my list at all, are (i) “% rfd”, and (ii) affiliate gimmicks (banners/articles etc) offered by the vendor, which I’m probably not going to use anyway. I strongly suspect that almost no professional affiliate has much interest in “marketing tools” provided by the vendor or really takes this into account in product-selection.
    In my first 4 or 5 months as a Clickbank affiliate, I earned very, very little. The two things that made a huge and dramatic difference to my income were (a) not touching anything with a vendor’s opt-in on the sales-page, and (b) staying well away from high gravity products. I changed just those two things and quite quickly I was really making a living, and have been ever since.
    By Alexa Smith an Active Member of Warriors Forum
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  • Profile picture of the author stevecl
    How was your list built? are they buyers or freebie seekers? makes a huge difference.
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  • Profile picture of the author stevecl
    Here's something else to think about.

    Why not create a short report about your niche and sell it for $7 put your affiliate link in the report, and blast it out to your list. !!!
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  • Profile picture of the author ileneg
    Not mentioned above, you might consider creating your own product...you can always put it at or around the same price point of your affiliate commission but it'll be your own so you'll know for sure that it'll be good stuff.

    Just a thought,
    ileneg
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    • Profile picture of the author ElMundodelExito
      Originally Posted by stevecl View Post

      How was your list built? are they buyers or freebie seekers? makes a huge difference.
      I offer them a 12 days free email course. BTY I see a 99% of the IM niche offering free stuff to build their list.

      Originally Posted by ileneg View Post

      Not mentioned above, you might consider creating your own product...you can always put it at or around the same price point of your affiliate commission but it'll be your own so you'll know for sure that it'll be good stuff.

      Just a thought,
      ileneg
      That is one thing that is driving me crazy, I am building up a membership site(putting a lot of effort on it with upsells and everything), and I do not want to have only 5 sign ups.
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  • Profile picture of the author Frank Ayres
    i never believe all this $1 per subscriber, i have approx 3000 subscribers and although i make money i dont make anywhere near $3000 a month from my lists
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  • Profile picture of the author stevecl
    Very true, but what you don't see is their figures which you have given us here.
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    • Profile picture of the author ElMundodelExito
      Originally Posted by Alexa Smith View Post


      That said, I'll put in a guess, here, along with everyone else's: I suspect that either there's a partial mismatch between the people on your list and the product's sales page, or the product just has a bad sales page.
      It happens about the same in all the promotions I send.
      I certainly think you could be sending slightly more email and making slightly more product recommendations than you are. (It's not a one-product niche, I hope?)
      I will do that and it is not a one product niche.

      Originally Posted by SpudDS View Post

      i never believe all this $1 per subscriber, i have approx 3000 subscribers and although i make money i dont make anywhere near $3000 a month from my lists
      I believed and that is why I want to improve to make it. I do not know how but I am sure we can do it.
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      I am not judged by the number of times I fail, but by the number of times I succeed. And the number of times I succeed Is in direct proportion to the number of times I can fail and keep trying.
      Want to enter the Spanish market? Let me build your site, graphics, articles, free consultation!. Just PM me

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  • Profile picture of the author Will Edwards
    Ah, good question ...

    Not all lists are built equal. Ignore what people tell you about that $1 per subscriber nonsense. I have lists that are worth less and a list that is worth a lot more.

    If you are giving something away to build that list, you may end up with a list of freebie-seekers. That's ok, but just remember that they are only prospects at that stage. The goal of your follow-up messages should be to get them to become customers.

    If you have a 1% success rate that's ok too. Filter those people who buy into your buyer list and you will potentially have a list that's worth much more than that $1 stat.

    Will
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