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Best Dan Kennedy Books?

by Dan Axelrod
9 replies
Hey Guys,

I was looking through the books available by Dan Kennedy, who I've liked so far... and he has well over a dozen!

Can anyone recommend the most essential or best books by him? I heard some dip more into upsells for his seminars, and others are pure gold content. Any thoughts? Thanks.

--Dan
#books #dan #kennedy
  • Profile picture of the author David Jackson
    Originally Posted by Dan Axelrod View Post

    Hey Guys,

    I was looking through the books available by Dan Kennedy, who I've liked so far... and he has well over a dozen!

    Can anyone recommend the most essential or best books by him?
    Obviously, that question is highly subjective. That being said, The Ultimate Sales Letter gets my vote.

    David Jackson
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  • Profile picture of the author fushigi
    All of them!
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  • Profile picture of the author Steve Peters Benn
    Marketing to the affluent or something...
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  • Profile picture of the author Loren Woirhaye
    I haven't read them all but "Marketing To The Affluent" is really
    good. If you want to learn copy, read his sales letters 'cause
    he's one of the best, but his book on copy is pretty sketchy, imo.

    He's been cranking out a lot of books ever since he semi-retired
    (from speaking I guess). Even Kennedy admits most material
    on business is repetitive and you can get the same information
    from lots of sources, usually. I used to find his writing dry but
    I've come to really appreciate it - he is exceptionally skilled
    at making dry subject matter readable, at least in terms of the
    stuff he knows about.

    I thought his recent book co-written with Sidney Barrows was
    excellent, though padded-out in the back.
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  • Profile picture of the author GR Marketing
    I'd get the No BS Info Marketing book. I read it at the bookstore a few weeks ago. Very solid info, but you'll definitely have to get used to his style of writing.
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  • Profile picture of the author Bruce NewMedia
    I've been reading Dan's stuff for almost 30 years (yikes!) and almost all of it is good.

    Some is better than others, but its hard to go wrong, imo. I will say of all the books, I wasn't real impressed with his editing and reissue of The New Psyco-Cybernetics. The original was better. If you really get into his stuff, you might even enjoy his personal bio book called, "My Unfinished Business"....for 10 bucks it's full of great insights into how a driven entrepreneur's early life sets his course for the future.
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    Bruce
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  • Profile picture of the author dsprank
    My favorite is "Wealth Attraction for Entrepreneurs". Even though it does not focus on any technical aspects of business, it gives his business philosiphy. I listen to those cds alot, even ripped the files to my phone.

    The next one on the list is "Magnetic Marketing". I have learned so much from this one on sales letters and following up. I used many of those techniques with great success when I used to sell cars.
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    • Profile picture of the author Shaun OReilly
      The best material by Dan Kennedy is usually available in
      his audio or video courses.

      That said, there's a great 3 Volume series of printed
      manuals entitled Dan Kennedy's Powerpoints where
      he details just about every marketing concept he's
      ever discussed - in great detail. (979 'Powerpoints'
      in 757 pages).

      That's the best book by Dan Kennedy IMO. It's a little
      more expensive but way more valuable than any of
      his bookstore books.

      Most of his books are lead generators to his higher
      priced products but the Powerpoint manuals give you
      the detail on just about every marketing topic you can
      think of - straight from Dan.

      Dedicated to your success,

      Shaun
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      .

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      • Profile picture of the author Dan Axelrod
        Thanks for the info, everyone, I've heard a lot of great stuff about his Sales Letter book.

        Does that book have a lot of sample sales letters? Does he have a salesletter swipe file online somewhere?
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