55 replies
Hey, i ve recently created my first squeezepage and i m looking for new ways to get some traffic. I've been thinking to start creating a lot amount of articles and publish them but will it worth it?

I've heard many people saying that article marketing isn't so effective anymore.

Thx
#article #marketing
  • Profile picture of the author David Jackson
    Originally Posted by omonoiavas View Post

    I've heard many people saying that article marketing isn't so effective anymore.
    The only people who say that are the one's who aren't any good at article marketing. I make a very nice living online, primarily due to article marketing. If done properly, article marketing is one of the most effective ways you can promote your business. In short...ARTICLE MARKETING ROCKS!

    To make sure you do article marketing the right way, you should read my article, Article Marketing Success Tips: How to Write and Promote Articles. Just Google it!

    David Jackson
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    • Profile picture of the author H.Miller
      Originally Posted by David Jackson View Post

      The only people who say that are the one's who aren't any good at article marketing. I make a very nice living online, primarily due to article marketing. If done properly, article marketing is one of the most effective ways you can promote your business. In short...ARTICLE MARKETING ROCKS!

      To make sure you do article marketing the right way, you should read my article, Article Marketing Success Tips: How to Write and Promote Articles. Just Google it!

      David Jackson
      Totally agree with David here. Most people say article marketing doesn't work because they either write useless articles that don't get any traffic or they write 5 articles and wait for millions of people to visit their site.

      I use article marketing as my main source of traffic and I do very well. Just make sure you write articles that actually provide value to the reader and you should do just fine. People want to be taught something, not sold to. Do keyword research and please stay away from the spinners. You can tell when an article has been spun and for the most part, the important directories such as ezinearticles don't accept them.

      When it boils down to it, if you give your target audience the information they are looking for, you will have no problem getting traffic and ultimately making money.
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      • Profile picture of the author connorbringas
        Honestly, I personally havent seen much success with article marketing. Sure I get traffic to the article, not much but some. In the end I dont see RESULTS :-(
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      • Profile picture of the author jamespitt
        Peeps I have a nice quote from here: <http://www.headlinesdotcom.com/3414/4-reasons-for-article-selling>

        check it out.
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      • Profile picture of the author amabaie
        Originally Posted by H.Miller View Post

        ... and please stay away from the spinners. You can tell when an article has been spun and for the most part, the important directories such as ezinearticles don't accept them...
        Please allow me to ammend that to read...

        "Please stay away from automated spinners"

        Yeah, they are crap. They are meant to fool the search engines, on the assumption that Google can't read synonyms. But wake up - welcome to the semantic Web (Google got a thesaurus). I am actually planning a blog post in the next few weeks on advanced article spinning techniques, which requires obviously a bit more work than feeding your article through a virtual paper shredder and hoping that what comes out is legible.
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    • Profile picture of the author andii72
      In the SEO article marketing is not only one way. There are many other way also for getting good traffic on your site. like Article, Directory, Forum etc. This provides you a long time effect and that's way this is the good source for advertising or link building.
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  • Profile picture of the author fskcramer
    David is correct article marketing is honestly one of the stronger promotional option availible for free online.
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  • Profile picture of the author Marhelper
    They are right! Please do not do it ... the results are the pits.
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  • Profile picture of the author dsprank
    Originally Posted by omonoiavas View Post

    Hey, i ve recently created my first squeezepage and i m looking for new ways to get some traffic. I've been thinking to start creating a lot amount of articles and publish them but will it worth it?

    I've heard many people saying that article marketing isn't so effective anymore.

    Thx
    Some of the articles that I actually spent time on with good keywording have gotten over a thousand views in just ezinearticles. I just looked at the stats on ezine and some that I rushed through quickly, just to put an article up, have gotten under 30 views in the last 4 months. Keywords are very important to the success of your article.
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  • Profile picture of the author NicoleBeckett
    The ones who say article marketing isn't effective probably aren't doing it right!

    Article marketing gives you a way to get valuable backlinks, increase your search engine ranking, take advantage of free advertising (instead of costly PPC), get your name and URL out there, and establish yourself as an expert.

    You have tons of competitors out there - all who have created a squeeze page, and all who are trying to move up in the rankings. The best way to set yourself apart is by publishing quality, informative articles that make you look like a true expert in your niche. After all, if you had a bunch of choices, wouldn't you do business with the person who seemed like an expert?
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  • Profile picture of the author jennypitts
    I also agree with David. Most people who rant or trash article marketing, simply means that they are not using it properly. Article marketing, when done right, is one of the most effective ways of spreading the word about your product, program or service. Not to mention that article writing and distributing helps develop your authority in your particular niche.
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  • Profile picture of the author sts2k
    I think it depends on the niche. some niche might be way too saturated but there are still niches where it works
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    • Profile picture of the author David Jackson
      Originally Posted by sts2k View Post

      I think it depends on the niche. some niche might be way too saturated but there are still niches where it works
      I couldn't disagree more. Great content stands on its own merits, and will usually rise to the top...regardless of the niche.

      David Jackson
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  • Profile picture of the author Matt Bard
    Yes it works for all of the reasons stated above.

    I would also suggest that to be more effective, that you take your keyword and the top 20 related keywords and write articles for each.

    This will give you more "branches" to your article marketing tree.

    If you start to get one or two that out perform the others by a long shot, then you can start to write more articles around those keywords and phrases.
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  • Profile picture of the author marshall cruz
    Article marketing is a very useful source for promotion.
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  • Profile picture of the author Wh1sky
    The power of article marketing is not in quantity but in quality. So better make a good keyword research and make 1 article then 10 bad articles.
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    • Profile picture of the author Cataclysm1987
      Originally Posted by Wh1sky View Post

      The power of article marketing is not in quantity but in quality. So better make a good keyword research and make 1 article then 10 bad articles.
      Here's the only problem with that mentality.

      You do not have control over what Google ranks. That's right. We all like to pretend we can game the system, but in the end, we are playing with tea leaves here. Google is the final deciding factor in whether or not an article gets a good ranking.

      And you may think to yourself, well, if I put a ton of work into it, it will rank high.

      Nope.

      Well, maybe, but the point is, Google will either like it or not like it, and in order to get lucky and find Google's magic money spot, you have to try a lot of different articles and strategies on various keywords in order to get that good ranking for your article.

      Otherwise, it just won't appear anywhere in the SERPs.

      Usually, for every 10 good articles I write, I get one ranked in Google.

      So rather than writing 10 bad articles or 1 good article, I have to ****ing write 10 good articles.

      That's just how the game is played.
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  • Profile picture of the author MassiveMarketer
    It isn't any good if you don't produce good quality of articles or backlinks. Article Marketing is a very powerful tool if done correctly.
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  • Profile picture of the author khassandra
    Article marketing is one of the most effective ways in driving traffic to your sites and in getting some sales. If you read the blogs of professional affiliate marketers, you can see that it is one of the most reliable also. Many people are now earning thousands online through this process. If you do it right, you will do earn big money through this process.
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    • Profile picture of the author MatthewM
      Article marketing is still effective and probably always will be, but look beyond simply submitting articles to directories. Guest blogging can bring in a lot more targeted traffic when done right.
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  • Profile picture of the author duia
    Article marketing is really not so effective indeed.
    However, if you have enough articles and spend lots of time on submiting them to those popular article directory sites, then you will gain as much as traffic without doing anything.
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    • Profile picture of the author jamesjsanderson
      You can also put your Ezine Articles on steroids by actually throwing a couple of backlinks to each Ezine Article you submit. (Gasp!)

      I've heard the number is around 90% or more of all Ezine article submissions never have a backlink thrown at them. (Not sure if it's accurate, but I'd say it's not far off.)

      Focus your efforts on keywords that have a good chance of getting ranked and put a few good backlinks to your submissions. That alone will go a long way to getting your article up in views.

      From there, it's a matter of pulling them in and slipping them down the slide to your link.
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  • Profile picture of the author Georgech
    Although it is not every time that you can rank your articles high on SERP. But, to me, article marketing is worthwhile. You can slowly build your backlinks in an effort of doing article marketing if you are linking the article to your money making site.
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  • Profile picture of the author Nicola Lane
    Threads asking how to do Article Marketing come up quite often here - so I have a standard reply - I hope this helps:

    Two brilliant threads to read about article marketing are these:

    http://www.warriorforum.com/main-int...marketing.html

    http://www.warriorforum.com/main-int...eza-first.html

    Read them both - all the way through - and take notes.

    For further information I recommend the following directory - It is education in article marketing - a guide book and monthly newsletters - with a directory thrown in! You can read what Warriors think about it here:
    http://www.warriorforum.com/main-int...alks-walk.html

    Promote My Articles Article Marketing Service

    also available as a WSO here:

    http://www.warriorforum.com/warrior-...g-service.html

    I can also recommend the WSO's from this guy:

    View Profile: Zeus66

    This guy also has some good stuff - some article marketing some on other things

    View Profile: Steven Wagenheim

    Hope this helps.
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  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by omonoiavas View Post

    Hey, i ve recently created my first squeezepage and i m looking for new ways to get some traffic. I've been thinking to start creating a lot amount of articles and publish them but will it worth it?

    I've heard many people saying that article marketing isn't so effective anymore.


    Thx
    lol...not sure who is telling you that, but...they are wrong....
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  • Profile picture of the author affilcrazy
    I would hazard a guess that the people who say that article marketing isn't as effective anymore are still using the same "dried-out and overused" techniques that they were using last year, and the year before, and the year before that, etc!

    As with everything in life, article marketing has merely evolved, nothing more. So you have 2 choices -

    1) You choose not to evolve with article marketing and try the same tired old techniques that you were using this time last year and eventually you too will become one of the naysayers who believes the AM is no longer effective!

    2) You choose to change the way you approach AM, and eventually you will realise that article marketing is just as effective as it ever was!

    Cheers
    Partha

    Originally Posted by omonoiavas View Post

    Hey, i ve recently created my first squeezepage and i m looking for new ways to get some traffic. I've been thinking to start creating a lot amount of articles and publish them but will it worth it?

    I've heard many people saying that article marketing isn't so effective anymore.

    Thx
    Signature
    "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by affilcrazy View Post

      I would hazard a guess that the people who say that article marketing isn't as effective anymore are still using the same "dried-out and overused" techniques that they were using last year, and the year before, and the year before that, etc!

      As with everything in life, article marketing has merely evolved, nothing more. So you have 2 choices -

      1) You choose not to evolve with article marketing and try the same tired old techniques that you were using this time last year and eventually you too will become one of the naysayers who believes the AM is no longer effective!

      2) You choose to change the way you approach AM, and eventually you will realise that article marketing is just as effective as it ever was!

      Cheers
      Partha
      For sure, Partha. Great post. Adapt with the times, or die. (Well, not really "die", per se, but you get my point..lol)
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      • Profile picture of the author affilcrazy
        LOL! Well I don't know about dying, but I often have murderous thoughts about the people who continue to bash the effectiveness of article marketing!

        Cheers
        Partha


        Originally Posted by x3xsolxdierx3x View Post

        For sure, Partha. Great post. Adapt with the times, or die. (Well, not really "die", per se, but you get my point..lol)
        Signature
        "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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    • Profile picture of the author mcmahanusa
      Originally Posted by affilcrazy View Post

      I would hazard a guess that the people who say that article marketing isn't as effective anymore are still using the same "dried-out and overused" techniques that they were using last year, and the year before, and the year before that, etc!

      As with everything in life, article marketing has merely evolved, nothing more. So you have 2 choices -

      1) You choose not to evolve with article marketing and try the same tired old techniques that you were using this time last year and eventually you too will become one of the naysayers who believes the AM is no longer effective!

      2) You choose to change the way you approach AM, and eventually you will realise that article marketing is just as effective as it ever was!

      Cheers
      Partha

      Partha hit the nail on the head. This quote sums it up really well: " But to tell you the truth, I'm not sure a house designed for a giraffe will ever really work for an elephant, not unless there are some major changes." - R. Roosevelt Thomas
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      • Profile picture of the author connorbringas
        Partha, Can you elaborate and explain what exactly has changed for article marketing since last year
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        • Profile picture of the author affilcrazy
          There are numerous things that have changed, but examples that spring immediately to mind are:-

          More competition - Let's take Ezine Articles for example. How many more authors do you think EZA has in comparison to this time last year? How many more websites and articles, in general, do you think there are on the internet today, in comparison to this time last year?

          More competition can mean that it is, perhaps, harder to rank your articles, it means that your readers, and potential customers, may have seen the affiliate sales page you are eventually guiding them to hundreds of times before. It could mean that you are no longer providing fresh, new content and your customers have read what you are saying, yet again, hundreds of times before.

          Non-IMers are more educated to the techniques that IMers use - Consumers are, potentially, far more wary of purchasing something online (that is not a physical product), because they know that if they search hard enough the information may well be readily available for free. Or they would rather purchase from someone who takes time to build a relationship with them

          Gone are the days when you could directly link to an affiliate product and your basic "business model" was to bombard EZA with 100s of articles to produce sales...well that's not strictly true, i'm sure people are still successful with this "model", although I would hazard a guess that they are having to produce a helluva lot more articles than they previously had to!

          Nowadays you stand a better chance of being successful with AM if you are aiming to build a relationship. This may include building an email list, but you must still continue to supply your list with helpful, relevant information. Perhaps you should have a blog running as well, maybe the consumers in your niche are more interested in Web 2.0 - including videos, articles they found on facebook, squidoo, hubpages, info barrel, or on an authority site, etc! Perhaps your customers are now far more aware of forums than they were a few years back, and choose to speak to "real" people at a forum!

          This is, of course, just my opinion, so take it with a pinch of salt. I still use the same basic principles when writing articles - keyword research, long tail keywords, on page SEO, LSI, etc. However, if you want your own article to be successful, in terms of search engine rankings, then, in general, you will have to market your article far harder than you did a few years ago. (Not wishing to start another huge debate about whether you should be marketing your articles or your own site!)

          I'm sure there are many other reasons why article marketing has evolved, but the only way you will truly know is to test it for yourself!

          Cheers
          Partha

          Originally Posted by connorbringas View Post

          Partha, Can you elaborate and explain what exactly has changed for article marketing since last year
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          "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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          • Profile picture of the author connorbringas
            Well yeah I can understand of course there is more competition. I feel like its very difficult marketing B2B. Personally, I still think its impossible to use social media to market B2B. But of course I will be bombarded after this with posts that disagree. Well let me rephrase...I think its very difficult. Anyone have any good ways of going about marketing b2b? Getting more traffic etc
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  • Profile picture of the author David Jackson
    Originally Posted by omonoiavas View Post

    I've heard many people saying that article marketing isn't so effective anymore.
    The Fox and the Grapes



    Are you familiar with the story The Fox and The Grapes?

    It's a classic Aesop fable that goes something like this:

    One hot summer day, a fox was strolling through an orchard, when he came upon a bunch of grapes just ripening on a vine high off the ground on a lofty branch. "Ahhh, just the thing I need to quench my thirst," said the fox.

    Stepping back a few paces, the fox ran toward the vine launching himself high into the air, just missing the bunch of grapes. Not easily deterred, the fox took a few steps back and again ran toward the vine, launching himself high into the air, once again missing the grapes.

    Again and again, he launched himself higher and higher into the air, coming up short each time. Exhausted and frustrated, the fox finally gave up and walked away muttering: "The grapes are probably sour anyway!"

    The moral of the story is:

    It is easy to despise what you cannot get!

    David Jackson
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    • Profile picture of the author NicoleBeckett
      Originally Posted by David Jackson View Post

      The Fox and the Grapes



      Are you familiar with the story The Fox and The Grapes?

      It's a classic Aesop fable that goes something like this:

      One hot summer day, a fox was strolling through an orchard, when he came upon a bunch of grapes just ripening on a vine high off the ground on a lofty branch. "Ahhh, just the thing I need to quench my thirst," said the fox.

      Stepping back a few paces, the fox ran toward the vine launching himself high into the air, just missing the bunch of grapes. Not easily deterred, the fox took a few steps back and again ran toward the vine, launching himself high into the air, once again missing the grapes.

      Again and again, he launched himself higher and higher into the air, coming up short each time. Exhausted and frustrated, the fox finally gave up and walked away muttering: "The grapes are probably sour anyway!"

      The moral of the story is:

      It is easy to despise what you cannot get!

      David Jackson
      This pretty much sums it up! If you work hard, publish quality articles, and do your best to promote them, you will see results. You can't just publish a few ho-hum articles and wait for the traffic/money to roll in. It it was that easy, everyone would do it!

      To the OP, be patient... If you're working smart, it will pay off.
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      • Profile picture of the author heybert00
        If you have the time and knowledge article marketing will work
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  • Profile picture of the author RylanClayne
    Well David says it better than anyone else with that fable I would only add that in the past when I listened to 'people' I found I actually progressed less as an internet marketer.

    I find it better to take on multiple points of view and then I create a plan of action for myself choosing what I see as the best unified approach. What I finally do then is very simple: I TEST! Testing is by far the best way to see what works and what does not. You Test and refine then go through the whole process again.

    If a method does not work after a few rounds of the above, you move on. But without fully testing a hypothesis one will never really know the true outcome no matter how many 'people' say it is one way or another.
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  • Profile picture of the author omonoiavas
    Ok guys thanks for posting this great and useful information. I'll keep going with article marketing
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  • Profile picture of the author rankontop
    JNshield, has a great point.
    testing help, but try not to spend to much time figuring out what the other guys are doing, and make your stuff work.. lead dont follow.
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    • Profile picture of the author tgro03
      Article marketing is a great way to get traffic for several reasons. One of them is the fact that you can set yourself up as an expert and not just a sales person. It allows you to give before you get. If you are offering valuable information to the people who are reading your articles they will be more likely to visit your site, and once there they'll be more likely to make a purchase.

      Just remember that you will need a lot of volume of articles to get the traffic you want. Also make sure your articles are well written and informative. Just allow it some time to work and you'll be amazed at the results.
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  • Originally Posted by omonoiavas View Post

    Hey, i ve recently created my first squeezepage and i m looking for new ways to get some traffic. I've been thinking to start creating a lot amount of articles and publish them but will it worth it?

    I've heard many people saying that article marketing isn't so effective anymore.

    Thx
    Who says that mate.. tell them my address.. Article Marketing is one of the finest ways of getting traffic to your site. Mark my words and go for it without a doubt
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  • Profile picture of the author GhWriter
    I agree amabaie. I know there is a lot of debate over spinning, but it is mainly the same rehashed argument that focusses on the quality of the spinnning used rather than the effect of spinning content. I spend 4 hours spinning, and often get 50-70 articles that are all unique. Put them all side by side, and you will never know which one was the original.

    Article marketing is a great way to build your business. Everyone will have a different way about going about it. For me, it is about posting high quality articles on high quality sites that bring me traffic. I only use 3 article directories, mainly because of my republish rate on them. For the rest, I use web2.0 sites and free blogs within social community. There are hundreds of these out there. I usually recommend that you choose 10-15, become an active member in the community, and post your articles regularly.

    I do all my socializing one day a week on most sites. By doing this, you build your reputation with people, and get a lot of traffic. Learn to do some social bookmarking to build a little link juice to your articles, and you will build PR, and increase the juice flowing through to your own site.

    All this takes work. if you want to succeed, any strategy that you follow will. however, once it starts taking off, hire someone, and train them in how to do the socializing, and outsource the article writing to an expert writer.
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  • Profile picture of the author mlord10
    The reason that people say article marketing doesn't work is simple:

    They sign up for an account at ezinearticles, submit 5 articles without doing proper keyword research or competition analysis, and wonder "Why the hell am I not rich yet?"

    2 years ago when I started marketing online, you could write a crappy 250 word article, submit it to the most "saturated" category, and still get 100 views and 20 visitors to your website per article without any effort.

    Now you have to perform more intelligent keyword research, and leverage your content more effectively to increase the number of eyeballs that see your writing.
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  • Profile picture of the author omonoiavas
    Ok guys thanks for your help much appreciated . I have 2 more questions to ask before i start writing articles. :p
    How can i find the best keyword to use in my article so i can get high ranked in google?
    Also should i only submit my articles to EZA since its best article directory online?

    Thanks.
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  • Profile picture of the author bhuff85
    Article marketing works well, but you shouldn't rely on article marketing alone for generating traffic to your website or offer. By using a combination of other methods and including article marketing as a part of that, your results will be a lot better.

    A lot of article marketing requires solid keyword research and effective SEO practices (if you're looking to get into the top 10 of Google for your keyword). You'll have much better results optimizing a few articles rather than writing 1000 and hoping for the best. Sure, you may have a couple articles that hit, but what if nearly every article you cranked out had the same results or close to it?
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    • Profile picture of the author Allen Graves
      I had a huge reply to all of the posts above, but I deleted it.


      Guys and gals, just watch out who's advice you take. Some of the posts in this thread (and a few other AM threads here lately) make me want to vomit.

      While some folks may think they know what's up based on some of their experiences and want to share it with others (very commendable, I might add), the fact is that they are spouting off a bunch of hogwash.


      But at the same time, some are right on the ball (in my opinion).


      So just be careful.


      I think the best posts above are the ones that talk about testing. But remember that what works today could very well not work tomorrow, thus rendering your "testing" pretty much useless.


      Testing should be an ongoing process. In other words, it is testing and continually REtesting that is going to keep you ahead of the game, and trust me, it will make all the difference in the world.

      Good luck and KEEP WRITING!
      Allen Graves
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  • Profile picture of the author stephie614
    Ok - I just started using ezime article for advertising my web. After reading some replies here, I get the impression that I can post the ezime article that I wrote onto my web...is that so??
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  • Profile picture of the author MichaelAppleton
    Research your keywords, write your article well and have a grabbing signature and article marketing works, period.

    As said by David, they only people saying article marketing sucks are those who fail at it.
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  • Profile picture of the author MichaelAppleton
    stephie614 I would not recommend you publish the same article on your website, Google will most likely penalize your website for dublicate content. Spin your article and then publish to your website, just to be safe.
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    • Profile picture of the author omonoiavas
      Originally Posted by MichaelAppleton View Post

      stephie614 I would not recommend you publish the same article on your website, Google will most likely penalize your website for dublicate content. Spin your article and then publish to your website, just to be safe.
      As far as i know thats not duplicate content. You're allowed to use the article you've written to your website and also you can have the same article posted to an article directory, blog or a different website.
      Duplicate content is when you have the same article on the same website (or on a different page of your website).
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  • Profile picture of the author 2stace
    A website that shares with you FOR FREE (don't worry) how to make money with ezines and article marketing. Vick is the mentor. http://www.cashonlineinstantly.com
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