Looking for Direct Mail courses, books and experts

Let me suggest ONE book to get you started, and you can pick it up cheap at Amazon for just a few dollars. It is

7 Steps to Freedom II by Benjamin D. Suarez.

It is still used as a text book in college classes on Direct Response Marketing. Ben likes to call it Remote Direct Marketing. Once you have the origninal book, contact me via email, gjabiz@yahoo.com I completed an UPDATE for the book last year and can shed some "modern" light on what is happening today in the Direct Mail business. I also helped Ben create The Remote Direct Marketing Home Study Course which had 18 videos and was comprehensive on the subject.

I've worked (as recently as this year) with some good sized and some well known names in the business and can probably get you started down the right road. The book 7 Steps covers everything you want to learn about conversions, graphics, testing, systems and much more. Just be prepared, it is over 1000 pages hardbound, just like a good college course book should be. And in places, just as boring. But, there isn't anything else like it on the market.

gjabiz

Hi Dennis:

That's an easy one. Go straight to the direct mail king himself, Denny Hatch! By the way, I'm not the only one who considers Denny Hatch the direct mail king. That's who he's known as throughout the marketing world.

David Jackson

The 12 Month Millionaire by Vincent James

I have learned alot from Ben Hart's membership site. He has a ton of information that has helped me both in my previous sales career and online. Google Ben Hart, his website is the first one.

Hey man,

Have you heard of Gary Halbert?

I'd check this out: Halbert Newsletter Archives

Hey All,

Thanks so much for the helpful and informative responses, I really appreciate it.

I'll be checking into all of the resources you've mentioned.

Thanks!

Dennis

Anything and everything by Dan Kennedy!