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Looking for Direct Mail courses, books and experts

by Dennis Murphy
11 replies
Hey All,

I'm looking for some Direct Mail courses, books and experts to learn from. I'd love any suggestions. They can be any type of direct mail - post cards, lumpy mail, etc. I'm looking to learn anything I can about conversions, graphics, testing, systems, etc.

Thanks!

Dennis
#books #courses #direct #experts #mail
  • Profile picture of the author gjabiz
    Let me suggest ONE book to get you started, and you can pick it up cheap at Amazon for just a few dollars. It is

    7 Steps to Freedom II by Benjamin D. Suarez.

    It is still used as a text book in college classes on Direct Response Marketing. Ben likes to call it Remote Direct Marketing. Once you have the origninal book, contact me via email, gjabiz@yahoo.com I completed an UPDATE for the book last year and can shed some "modern" light on what is happening today in the Direct Mail business. I also helped Ben create The Remote Direct Marketing Home Study Course which had 18 videos and was comprehensive on the subject.

    I've worked (as recently as this year) with some good sized and some well known names in the business and can probably get you started down the right road. The book 7 Steps covers everything you want to learn about conversions, graphics, testing, systems and much more. Just be prepared, it is over 1000 pages hardbound, just like a good college course book should be. And in places, just as boring. But, there isn't anything else like it on the market.

    gjabiz


    Originally Posted by Dennis Murphy View Post

    Hey All,

    I'm looking for some Direct Mail courses, books and experts to learn from. I'd love any suggestions. They can be any type of direct mail - post cards, lumpy mail, etc. I'm looking to learn anything I can about conversions, graphics, testing, systems, etc.

    Thanks!

    Dennis
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  • Profile picture of the author David Jackson
    Originally Posted by Dennis Murphy View Post

    Hey All,

    I'm looking for some Direct Mail courses, books and experts to learn from. I'd love any suggestions. They can be any type of direct mail - post cards, lumpy mail, etc. I'm looking to learn anything I can about conversions, graphics, testing, systems, etc.
    Hi Dennis:

    That's an easy one. Go straight to the direct mail king himself, Denny Hatch! By the way, I'm not the only one who considers Denny Hatch the direct mail king. That's who he's known as throughout the marketing world.

    David Jackson
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  • Profile picture of the author Michael Mayhew
    The 12 Month Millionaire by Vincent James
    Signature

    IMO Partnership. A National Insurance Marketing Alliance.
    http://www.imopartnership.com/

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    • Profile picture of the author webwriter
      I've had some experience. I placed a small ad in a magazine whose target audience is people looking for money-making opportunities, bought a post office box, and earned money from my booklet. Not a fortune, but good pin money, although for the most part, the results weren't consistent.

      I'm planning to launch another effort, this time focusing on a specific area, placing a classified ad in that magazine that includes a website for readers to visit and order a short report from online. I think that this will work even more effectively.
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      • Profile picture of the author smak
        Melvin Powers wrote some excellent books on direct/mail order biz.

        One that I have which I found very helpful is:
        'How to get rich in mail order'.

        U can search it on Amazon.

        Also couple of books written by Tyler Hicks on this topic are interesting read but expect lot of sales pitch for his other books in his books.
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  • Profile picture of the author dsprank
    I have learned alot from Ben Hart's membership site. He has a ton of information that has helped me both in my previous sales career and online. Google Ben Hart, his website is the first one.
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  • Profile picture of the author Robert_Rand
    Hey man,

    Have you heard of Gary Halbert?

    I'd check this out: Halbert Newsletter Archives
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  • Profile picture of the author Dennis Murphy
    Hey All,

    Thanks so much for the helpful and informative responses, I really appreciate it.

    I'll be checking into all of the resources you've mentioned.

    Thanks!

    Dennis
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    • Profile picture of the author David Jackson
      Originally Posted by Dennis Murphy View Post

      Thanks so much for the helpful and informative responses, I really appreciate it.

      I'll be checking into all of the resources you've mentioned.

      Thanks!
      Dennis, be sure to let us know what you decide to do. I, for one, would be interested in hearing how you make out with the various resources.

      David Jackson
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  • Profile picture of the author fushigi
    Anything and everything by Dan Kennedy!
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