Generally when someone is consistently failing, they are not consistently prospecting. Why?
Because, again, prospecting is the hardest part of sales. People who don’t do the hard stuff, cant be in the top percentile.
Does it have to be hard… no.
Our internet marketing pioneers have taught us funneling systems… ‘systems” that were more effective years ago than today, though the “principles” taught still thrive.
We constantly have to come up with more complex ways to make them continue to work…
You see systems, and techniques change, only “principles” endure.
In every conception there is a metaphorical egg and a fertilizer or catalyst… So, what spawned all these systems, and knowledge of these principles of online prospecting?
Desire. Desire to never have to cold call anyone again. Desire to advertise in ways that make customers come to you… Generating customers “passively”.
Still, in some markets like “web design” for instance the online competition is soo steep that for most offline marketers , they will never be able to funnel any significant amount of customers from the search engines… the most brilliant seo people and marketing minds in the world are competing for those spots, even in small towns.
Not impossible… but not easy in a lot of cases, furthermore in some small localized areas the online market simply isn’t big enough to bring significant business even if you have the top spot…
So how do you compete?
Many go back to the principle that endures… “prospecting aggressively instead of passively”, taking the bull by the horns and controlling your numbers through telemarketing.
Telemarketing ALWAYS works. It NEVER fails… and it NEVER gets more complicated than:
1: A person
2: A list
3: A script
4: A phone.
5: A willingness to make 100 phone calls, and expect a 3-5% conversion rate (2 in the bag and 3 in the pipeline).
Go where the competition is not.
Here’s how telemarketing works:
1: Make 100 calls
2: Schedule two appointments
3: Two more appointments will come over the next two weeks from that initial 100 calls.
4: Prospect every day, and keep the pipeline stuffed.
This system is worth 2-3 clients per week on the front end… and eventually 2 or 3 per DAY if you keep cold calling daily and stuffing the pipeline.
It ALWAYS works.
Do you have to do it yourself? No.
If you are marketing to offline businesses do you HAVE to do it? No.
Will it guarantee your results?
YES! YES! YES!
It never fails…
Try it and see.