How much should I be paying for solo ads?

25 replies
Hello list owners. I'm brand new to list marketing and I'm looking to buy some solo ads; however I have no idea of what the 'going rate' for solo ads is, and I don't want to over pay. Can anyone give me an idea of what a reasonable rate for solo ads would be?
#ads #paying #solo
  • Profile picture of the author hazel0513
    Was thinking to buy solo ads too and same as you, I have no idea. I came across this website called doe123. com yesterday, it's an ezine directory. You can download a free ebook at their site, I haven't read the report yet but basically it will tells you how to find the right ezines for you solo ads. Perhaps it will give you some info.

    Let me know how you buy it then! Haha. I would like to learn too.

    Thanks!
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  • Profile picture of the author Adam King
    Thanks for the tip hazel0513, and I'll certainly let you know if I find out anything about rates. Can any list owners out there shed any light?
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  • Profile picture of the author Kim Roach
    It's not so much about the price that you pay BUT the profits that you generate. The biggest key to solo ads is tracking your numbers. If you're not tracking clicks, subscribers, and sales then you don't need to be doing solo ads. You would just be flying blind.

    So the first key is to make sure you're tracking those 3 critical numbers before you place any solo ads.

    Next, one of the best places to find solo ad spots is The Directory of Ezines (run by Charlie Page). This has been the premier source for solo ads and ezine advertising for over 3 years.

    Plus, you get a discount for many of the different solo ads simply by being a member of the DOE.

    Also, be sure to avoid anything that looks scammy. If you see something that says they'll be advertising to 100,000 subscribers for $24.... RUN AWAY FAST!!

    Like most things, you get what you pay for.

    Also, be sure to sign up for the newsletter yourself so that you can get a feel for the quality of the newsletter. That alone will give you a pretty good idea about whether or not it's a good spot to advertise.

    - Kim
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    (Blog Traffic Checklist) - How to Generate 1,000+ Visitors to EVERY New Blog Post You Create...

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    • Profile picture of the author Lance K
      This

      vvvvvv

      Originally Posted by Kim Roach View Post

      It's not so much about the price that you pay BUT the profits that you generate. The biggest key to solo ads is tracking your numbers. If you're not tracking clicks, subscribers, and sales then you don't need to be doing solo ads. You would just be flying blind.

      So the first key is to make sure you're tracking those 3 critical numbers before you place any solo ads.

      Next, one of the best places to find solo ad spots is The Directory of Ezines (run by Charlie Page). This has been the premier source for solo ads and ezine advertising for over 3 years.

      Plus, you get a discount for many of the different solo ads simply by being a member of the DOE.

      Also, be sure to avoid anything that looks scammy. If you see something that says they'll be advertising to 100,000 subscribers for $24.... RUN AWAY FAST!!

      Like most things, you get what you pay for.

      Also, be sure to sign up for the newsletter yourself so that you can get a feel for the quality of the newsletter. That alone will give you a pretty good idea about whether or not it's a good spot to advertise.

      - Kim
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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      • Profile picture of the author theemperor
        As a guide ... I paid $3.75 per 1000, for 'a few thousand' on a recent mailing I did and I though that was a fair price.
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    • Profile picture of the author Adam King
      Originally Posted by Kim Roach View Post

      It's not so much about the price that you pay BUT the profits that you generate. The biggest key to solo ads is tracking your numbers. If you're not tracking clicks, subscribers, and sales then you don't need to be doing solo ads. You would just be flying blind.

      So the first key is to make sure you're tracking those 3 critical numbers before you place any solo ads.

      Next, one of the best places to find solo ad spots is The Directory of Ezines (run by Charlie Page). This has been the premier source for solo ads and ezine advertising for over 3 years.

      Plus, you get a discount for many of the different solo ads simply by being a member of the DOE.

      Also, be sure to avoid anything that looks scammy. If you see something that says they'll be advertising to 100,000 subscribers for $24.... RUN AWAY FAST!!

      Like most things, you get what you pay for.

      Also, be sure to sign up for the newsletter yourself so that you can get a feel for the quality of the newsletter. That alone will give you a pretty good idea about whether or not it's a good spot to advertise.

      - Kim
      Thanks for the very informative reply Kim. Forgive my noobiness, but how does one track clicks from a solo ad buy? Is it just a matter of monitoring your cpanel, or is there something else to it?

      I've contacted a Warrior privately, and he quoted me a price of $0.10 per subscriber on his 5000+ 'responsive' list, although he indicated that he was open to a different rate. I think this may be his first solo ad sell and may not be sure on what to charge either.
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      • Profile picture of the author Lance K
        Originally Posted by Adam King View Post

        I've contacted a Warrior privately, and he quoted me a price of $0.10 per subscriber on his 5000+ 'responsive' list, although he indicated that he was open to a different rate. I think this may be his first solo ad sell and may not be sure on what to charge either.
        On a CPM (Cost Per Thousand) basis that's $100!!!

        If he can offer you proof as to his open rate as well as his list's responsiveness to solo ads, I guess it might be worth exploring.

        But $100 CPM is way high.
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
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    • Profile picture of the author hazel0513
      Originally Posted by Kim Roach View Post

      Next, one of the best places to find solo ad spots is The Directory of Ezines (run by Charlie Page). This has been the premier source for solo ads and ezine advertising for over 3 years.

      Plus, you get a discount for many of the different solo ads simply by being a member of the DOE.
      Hey Adam,

      What Kim mentioned here is the doe123.com that I posted last time. I think it's worth your time to take a look at this site and do some research on it.

      And Kim, thanks for sharing your great info!
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    • Profile picture of the author BarrieJ
      Hello Kim, thanks for the information. I am a total newbie so the info in your first paragraph alone is like gold to me.
      Regards,
      Barriej
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  • Profile picture of the author mlord10
    Just like anything else, it really comes down to quality. Most of the solo ads companies out there have notoriously low open rates and response rates, because the basically send offers day after day after day!

    In my opinion, the right way to purchase solo ads is to find someone who has a nice sized list, and more importantly is taking care of the list and engaging his or her subscribers.

    A targeted, responsive list of 2,000 will get you much better results than many of these solo ad companies that send mailings out to 25,000+.
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  • Profile picture of the author Raydal
    I read the OP as how much do you pay for WRITING solo ads until
    I read the responses and realize that you were talking about
    SENDING the ads to a list.

    Maybe you should adjust the title to include 'sending' or blasting
    solo ads.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Michael Lee
    It depends on the quality of the list the solo ad will be sent to. A list of buyers would demand a much higher price than a list of normal subscribers.

    I have paid for solo ads before and the average cost was around $0.012 per subscriber.
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  • Profile picture of the author humbledmarket
    Banned
    @theemporer
    Sorry, I'm interested in purchasing some solo ads as well. Is that the standard rate for solo ads? Additionally what open and click rates did you receive? Can you share the warrior you purchased those ads from?

    Thanks,
    Benjamin
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  • Profile picture of the author AndrewStark
    Before you buy any solo ads what is your marketing funnel like? No point in pouring in lots of traffic if have leaks all over the place!

    Also what is the niche, if you've got a golf site then getting a solo ad with people who are interested in the "opportunites" marketplace is always going to be a waste of your money.

    In terms of tracking you could use something like tetoolbox it will also allow you use a few safelists and get a feel for the level of conversion you're achieving. Safelist also have the option to buy mailings to the contact email which will get several hundred hits and can convert at double figures.

    Lastly this advice is assuming that you're sending traffic to a lead capture page and not a salespage.
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  • Profile picture of the author abaakhatri
    Good Morning
    I Want list of 400 Safelist of different Domain .
    CAN ANY BODY HELP

    I AM IN REAL TROUBLE
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  • Profile picture of the author tommen
    I´m also interested in doing solo ads but there are so many variables that can go wrong, like what to say in the ad, should the ad be short or long, what ezine to use and so on.Paying $200+ for one ad is a lot of money and some sales would be nice to cover the costs.I guess we need to test and see what works.
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  • You should know the audience of a site or list before paying to get in front of their eyeballs.
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    • Profile picture of the author DBerth
      I agree with Chris. You should know the audience that the solo ad is being sent to. I heard DOE (directory of ezines) had only the best of the best ezines to send solo ads to. I purchased a solo ad for $80 that supposedly went out to over 160,000 subscribers. I had a little over 450 people actually click on the link that was in the email and NOT ONE of those clicks turned into a sale. The emails were provided by the person selling the clickbank product and were supposed to have been split test up the wassoooo (is that a word?) to prove they converted. Now while I was told to expect a worst case scenario of 1% conversion rate (meaning 1 in 100 clicks convert to a sale), I got a conversion rate of ZERO! I won't throw money away with a solo ad again before having better knowledge of the quality of the ezine/newsletter.
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      • Profile picture of the author DazedandConfused
        Originally Posted by DBerth View Post

        I agree with Chris. You should know the audience that the solo ad is being sent to. I heard DOE (directory of ezines) had only the best of the best ezines to send solo ads to. I purchased a solo ad for $80 that supposedly went out to over 160,000 subscribers. I had a little over 450 people actually click on the link that was in the email and NOT ONE of those clicks turned into a sale. The emails were provided by the person selling the clickbank product and were supposed to have been split test up the wassoooo (is that a word?) to prove they converted. Now while I was told to expect a worst case scenario of 1% conversion rate (meaning 1 in 100 clicks convert to a sale), I got a conversion rate of ZERO! I won't throw money away with a solo ad again before having better knowledge of the quality of the ezine/newsletter.
        That totally sucks! (and I think it's Wazoo :rolleyes Don't feel too bad though - I once had a client who had spent $5000 on a mail campaign and got 2 leads - neither of which panned out.(needless to say he converted rather easily) I saw DOE123, and it looks like a very helpful program for solo ads, but it's 197.00 to join - probably worth it in the long haul, and I think that's lifetime mbrship...plus like Kim said there are perks on the buys...
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        • Profile picture of the author secrets2010
          Most list owners that offer solo ads here charge about $0,30 per click...with a good oto you could get most of the money back...and building your own list at the same time...
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  • Profile picture of the author JamesZakaria
    I think that you should aim for 50 cents to $2 per new subscriber if you are a beginner. So if you spend $100 on a solo ad you should get 50 to 200 new people on your list.

    If you are in the seminar or e-course biz and sell high converting $2000 to $10000 coaching then those numbers go out the window and you can pay much more.

    These are just guidelines - everyone's list is different.
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    • Profile picture of the author myob
      Check out the Joint Ventures Forum which can offer ad swaps at no cost if you already have a list. I just now have seen a few in the Forex niche (which I assume you are targeting).
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      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author mikeroosa
    I've been researching this a lot lately and I think about 30 cents a click is a reasonable price to pay. There are many people that will guarantee the clicks and I think that's a smart way to go.

    I really think you should be focusing on adding the clicks to your list though instead of selling through the solo ad. Get them on your list, build a rapport with them, and then float some offers out there.

    I'd hate to see you spend a bunch of money and not at least collect some email addresses.

    I had a friend that did this and got people to sign up for a webinar. Of course, the webinar was there to make money and he actually got a nice pay day.
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  • Profile picture of the author 007bond
    I have great responses with small solo lists of 2K to 5K and the price was reasonable compared to larger list where the response was not nearly as good. Good luck.
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  • Profile picture of the author celente
    here is a funny thing with solo ads...there are many variables.

    And with variables you must TEST

    My cheapest solo ads have done teh best....fancy bout that.

    But i just think it was because I tested and had the right copy and offer.

    Without these powerhouse you are just waisting your time.
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