New Google Images means Traffic Slump?

3 replies
So Google has changed its image search to the Bing format. For marketeers I dont think this is good news at all. Why? Because this will decrease traffic!

First, the plethora of images will decrease the likelihood of your image(s) standing out. Secondly, on the first level the website url does not show up, only when you hover over the image. And when hovering over the image most people are probably satisfied and wont bother actually clicking through and thus visiting your website.

Whats worse, even if you do click through on the hovered image, you only get to see the full sized image and the website is somewhere obscured behind it...again, not good. There's not much enticement for image seekers anymore to visit your website. This is really bad!

To me its almost like Google is hijacking all images of the internet. To prove my point: Previously you could implement a script that would redirect visitors to your website when they clicked on the google cached image. Now this doesnt work anymore! I know so because I have such a redirect in place via htaccess files. The new google image system seems to bypass this now. I think this is especially bad news for site owners who have their products solely based on images (photographers, wallpapers, art etc).

Call me a crybaby, but as a webmaster and marketeer I feel cheated because google basically claims the image for itself and the real provider of the image doesnt get much credit for it anymore. There definitely isnt much of a reward for the webmaster anymore, aka people visiting your website. Am I wrong? Am I overreacting?

It will be interesting to see how the big company websites react to this change.
#google #images #means #slump #traffic
  • Profile picture of the author Louise Green
    And we're still paying for the image bandwidth...

    But I don't think Google will keep it the way it is at the moment.
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  • Profile picture of the author CDarklock
    Originally Posted by FlashDriveDT View Post

    So Google has changed its image search to the Bing format.
    Wait, are you saying Google - the industry leaders - are copying Microsoft?

    Just want to be clear on this. Everyone snorts and handwaves the idea that Microsoft might actually pose a threat to Google... but Google sure as hell seem to think Bing's gotten a bunch of things right.
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  • Profile picture of the author FlashDriveDT
    Also...what about copyrighted images? Ive noticed that occasionally one can find a short sentence at the right after clicking on the hover-image saying something like "This image may be under copyright". Im sure this is causing quite some headache for some...after all, the image can be easily copied or saved when its only hovering and there this sentence is missing.

    Either way, it looks like some folks have already figured out to redirect this new google image script straight to their webpage. I've run across a couple and its exactly what I have in mind. I will have to check how to do that...

    p.s.: Am I the only getting the scope of this change? Not much response...
    For reference: Don’t Lose Your Google Image Search Traffic - stefanjuhl.com
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