The Art and Science of Article Marketing

I've read a bunch of article marketing threads lately where people have complained no one is readiing their articles, and their pageviews are in the toilet. Well, there may be a good reason for that. Maybe you aren't giving readers what they want.

Look, contrary to popular belief, article marketing isn't just writing a bunch of words, submitting them to EzineArticles and other top directories, and hoping for the best. Believe it or not, There's actually an art and science to article marketing.

For example, according to a readability study conducted by Jakob Nielsen of UseIt.com, 79% of Internet users rarely read web pages? Instead they scan, picking out individual words, sentences and paragraphs.

What, you didn't know that? You see, there really is an art and science to article marketing. Okay, now that you know, how can you use this knowledge to your advantage?

Well, if you want people to read your articles, the first thing you have to do is get their attention. And the best way to do that is with compelling article titles. Stay away from boring, unimaginative titles. Be creative. Following are a few examples of article titles designed to get the readers attention:

-The 10 Biggest SEO Myths Exposed
-The Pervasion of Disrespectful Marketing
-The Seduction of Internet Marketing Newbies
-Obama, Giant Lollipops and Unique Selling Propositions
-How to Write Headlines That Make Readers Slam On Their Eyeball Brakes

"How to" titles are very effective at getting attention. Always have been. By the way, the above are all real titles from real articles. In fact, I’m the author of each of those articles. Notice how each title peaks your curiosity, and makes you want to read more?

But as compelling as those article titles are, a great title is only the beginning. Remember, Internet users are notorious scanners. That means you have to give them plenty of additional eye candy, in the form of subheads, bold type, bite-size paragraphs, inverted columns, bullet points, etc. And having a well-written, interesting and informative article doesn't hurt either.

But even if you do all those things, it will all be for naught, unless you consistently promote the daylights out of your articles!

David Jackson