Yesterday I've met with a client looking to build a website and some SEO. I've learned a few lessons that I would like to share with you and hopefully someone will find this helpful.
During the past year, I've been doing the rent a site model with some moderate success. You may want to read the thread I posted a few months back http://www.warriorforum.com/main-int...4-clients.html
Lesson 1 - Place an Ad on your rent-a-site.
So let me tell you how I met this client in the first place.
This if for people who are using the rent a site model. I had a website that I was having difficulty renting out. The site targets a certain profession. It was on the first on Google and gets regular traffic! I was going to drop it completely with the "you can't win them all" mentality but decided to put a notice on the main page of the site. The notice read:
Attention to all *************
This website occupies the number one spot on Google for ********* and other related terms. It gets daily traffic for people looking for *********** in the ***** and surrounding area. If you are interested in this site please call ************.
A few months later I got a call from a person who was interested in a similar site but for a neighboring city We scheduled a meeting and was able to get him on board.
So if you're doing the rent a site model and have exhausted your options, you may want to try a similar approach and hopefully you can get someone to bite.
Lesson 2 - Business owners know other business owners... go figure
I came out with another benefit from the meeting that I would like to share with you. During my meeting with this potential client I asked if he knew anyone who would like to take over my original site. He happened to know a guy and during our meeting he called the guy and told him about my original site and gave me his phone number so I can call him.
So not only did I get his business and will be creating a site and SEO for him, but I also got a referral for my original site... we will see how that goes.
Lesson 3 - Be professional and have something concrete to show to a potential client
I might get told off for this and I understand that this is my own shortcoming! Let me explain. I've been an offline marketer for the past year or so and guess what... I don't have a website to market my services nor do I have any pamphlets or sheets to show to a client!!! I meet clients with just my computer and explain that I'm a freelancer. I have a few websites under my belt to show them proof that in fact I can do the job for them but that's it.
Yesterday when I met this client, he made a statement that blinded sided me and got me thinking. Here is what he said... "I know you're just starting out and looking for clients....". I was like WHAT???!!!! I have numerous clients and I know how to handle myself during meetings so why would this guy think I'm just starting out???
After the meeting I thought about it for a bit here is what I came up with. I show up to the meeting with nothing but a laptop. No business packages, business cards, pricing packages etc. I just show up and talk!!! Although I act professional during our meeting, I don't have anything to show the client or that explains what services I offer and what my prices are. I guess you can say I just wing it!
This also makes it very awkward when it came to talk prices cause it seemed like I'm throwing numbers from my a**!! If I had a pricing sheet I can show him it would've been way simpler to say "Here's a pamphlet that explains my services a bit more ...". I also think that once prices are on paper, they are harder to negotiate and will end up increasing my bottom line.
Anyways, I hope someone will learn from this post and please feel free to post your comments, suggestions and recommendations