I want to share a very interesting fact about a list conversion rate and its hierarchy.
I am running a campaign now, which is generating a different kind of traffic from everywhere. The bribe is a free video.
So, here is how it goes:
1. I have 11,1% conversion rate of my landing page
2. Since I am using double opt-in, half of the people do not confirm the email address (which is fine with me, since I do not want people who are not interested in my thing)
3. From the half which is confirming the address, about 20% watch video completely, around 35% watch the 60% of it and the rest watch less than 50%,
4. Once I send a follow up email I have the open rate 6%.
So, from each 100 person I have 10 who is watching my video completely and 6 who is opening my emails.
This is how I track my conversion rate.
What is your experience with conversion rate tracking?