The "Pro Camp" Says:
Personalizing messages helps to develop a more powerful relationship with subscriber/prospects. This will eventually INCREASE SALES CONVERSIONS, REPEAT BUYS AND REFERRING FRIENDS.
The "Con Camp" Says:
The more information you ask for the lower your OPTIN RATE WILL BE. This translates to fewer people in the door-->fewer people to sell to--->fewer sales. They also say once you've get people in the door and developed a little rapport and trust with subscribers, you can ask for their name and other database information later
I've just listed a few posts above. But I would be curious to have people weigh in and give their opinion on this for the purpose of knowledge sharing.
I personally ask for Names. However, I'm starting to think it may be wise to split test opt in boxes (i.e. 50% of the time ask for a name/50% don't ask) over say a period of time to see what yields the HIGHEST ROI.
What do you guys think?