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How to create a product (when you don't have time)..

by Kim Standerline
29 replies
Hi guys

I read a lot on here about folks wondering how to create products etc, especially if they work offline, so I thought I'd briefly show you a way of creating a simple report you could either use for yourself to sell, give away or even sell plr rights to. It's a method I've used previously when I was running my membership sites and it's ridiculously easy.

Obviously you first need to pick a subject, (I suggest you pick something you know something about), then find yourself a decent ghost writer whom you can trust who will write a 2000 word report for you on that particular subject. (I have an excellent writer who is willing to do this for me for $50).

Once you have your report, I'd suggest you check it over for plagerism etc and once you're satisfied its ok, then you start to flesh it out and make it your own. (Why you need to know what you're talking about). It's so much easier to add to something than start from scratch. At the end, you have a specific report/ebook that you can truthfully say has your stamp on it.

I've made a small fortune doing this in the past, One of my favorite methods was having a batch of 10 fresh articles written for myself for particular blogs etc then selling them on afterwards to share the cost. (I usually made a healthy profit)

If you can't afford a ghost writer, then check out PLR sites for ebooks/reports on whatever subject you're interested in. (You can pick them up for pennies).

Flesh it out and put your personal stamp on it. Again I've done this previously with great success

There's no excuse for anyone to say they can't write because it can be done for you, very often all you need is the idea!

Cheers
Kim
#create #product #time
  • Profile picture of the author indexphp
    It's so much easier to add to something than start from scratch
    seconded!

    Id like to add if you are doing a big product (not churning and burning), to just buy all the major products in your niche and read them over. See what they offer. All you have to do is produce a more complete, entertaining, thorough, quality product then your competitors. Then at that point, it is 100% about marketing it. Honing in on traffic generation and conversion

    All IMO of course
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  • Profile picture of the author Pete Egeler
    You'll find a lot of writers willing to do a short article for you over at Fiverr.com for $5.

    Since many of these folks are using their offer as a business promo you should find some pretty good writers available to do your article.

    Pete
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    • Profile picture of the author jbsmith
      Absolutely - we have done this for years, even bigger products can always be broken into chapters or modules that can be partially outsourced.

      Our rule of thumb is that we look to outsources where...

      1. There is a heavy historical or fact-based research required - they can do it much more inexpensively than our time is worth as marketers and infoproduct creators

      2. Where our expertise on a certain topic or part of that topic is lacking we've had terrific luck looking for very specific experience on outsource forums. For example, I was looking for specific experience with a certain type of Yoga for one of our infoproducts and found someone who had spent 20-years practicing, had taught it for 5 years and was a great writer - for less than 60$ we had that chapter of our ebook covered by a true expert.

      3. I've had outsourcers conduct interviews for me to enhance infoproducts with actual expert interviews -- saves a load of time & hassle.

      Jeff
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  • Profile picture of the author cashcow
    It's so much easier to add to something than start from scratch
    Thirded! (is that even a word?)

    I find that if I have to start a report I usually get overwhelmed and just sit there staring at a blank piece of paper. But, if there is something there to begin with I find it easy to dig in and tweak it.

    Lee
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  • Profile picture of the author Anonymous Affiliate
    I personally dislike PLR or ghostwritten products. I feel that if you want to build a loyal customer base you've got to awe them, and the only way to do that is to be totally unique.
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    • Profile picture of the author romolo
      yes I'll go along with that idea, though I never done it myself but I heard plenty of people using that method and it definitely sounds like a way to go in creating your own product.
      Great info, thanks.
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    • Profile picture of the author Kim Standerline
      Ah but the secret is (if it is a secret) is to make it completely your own work. (It is totally unique then). You also need to be using a ghostwriter who is darned good. If using PLR, then make sure it's well written.

      I'm waiting for a 2000 word report to be delivered on a specific subject at the moment. By the time I've finished with it, it will be 4-5000 words and completely revamped. That will probably take me a couple of nights to do rather than the several days normally it would take me.

      Kim

      Originally Posted by Anonymous Affiliate View Post

      I personally dislike PLR or ghostwritten products. I feel that if you want to build a loyal customer base you've got to awe them, and the only way to do that is to be totally unique.
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    • Profile picture of the author CDarklock
      Originally Posted by Anonymous Affiliate View Post

      I feel that if you want to build a loyal customer base you've got to awe them
      And writing done by a non-writer is, I'm sure, exactly the right way to do that.
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  • Profile picture of the author TheDebtEliminator
    Greetings Kim,

    Your plan and approach is great and I can see that it works very well.

    Currently I have two ideas that I wish to work on, and you have me thinking the time about the possibilities.

    Thank you for sharing with us, I really appreciated.

    All the best ... Ron
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    Banned
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    • Profile picture of the author Tina Golden
      I personally dislike PLR or ghostwritten products. I feel that if you want to build a loyal customer base you've got to awe them, and the only way to do that is to be totally unique.
      Then you have not used PLR or ghostwriting correctly. I can start with PLR or a ghostwritten piece and change/edit/add/subtract until I have a completely unique product that will offer value to the customer. The people who are using PLR successfully can all do this which is why it is so well-liked as a shortcut.

      As to ghostwriting, if you have a piece ghostwritten and it's not totally unique, then you've been ripped off.

      Tina
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      • Profile picture of the author Anonymous Affiliate
        Originally Posted by TMG Enterprises View Post

        Then you have not used PLR or ghostwriting correctly. I can start with PLR or a ghostwritten piece and change/edit/add/subtract until I have a completely unique product that will offer value to the customer. The people who are using PLR successfully can all do this which is why it is so well-liked as a shortcut.

        As to ghostwriting, if you have a piece ghostwritten and it's not totally unique, then you've been ripped off.

        Tina
        It's not about "uniqueness". It's about quality and true understanding of the content you're talking about.

        I am a firm believer that in order to be truly successful in this business, you need to create your own space and to leave your own unique print within your niche. PLR content, or stuff written by an anonymous ghostwriter, won't have the necessary spark because it is just regurgitated material gathered from who knows what sources.
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        • Profile picture of the author Kim Standerline
          I think your generalising, a good ghost writer will of course research the content thoroughly. It's up to you (as I sort of stated above) to punch your unique stamp onto it and of course this can be done as long as the article or whatever is well written in the first place

          Cheers
          Kim

          Originally Posted by Anonymous Affiliate View Post

          It's not about "uniqueness". It's about quality and true understanding of the content you're talking about.

          I am a firm believer that in order to be truly successful in this business, you need to create your own space and to leave your own unique print within your niche. PLR content, or stuff written by an anonymous ghostwriter, won't have the necessary spark because it is just regurgitated material gathered from who knows what sources.
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  • Profile picture of the author wrcato2
    I must be the only writer that finds it easier to write from a fresh white page and create content that is useful, helpful and relevant. I have tried the plr thing, however after a little research on my subject, I can produce a much better information report or product than what was in the plr.

    It's all in your research folks.

    * If your creating an information product spend at least a week or two in research.
    * If you are creating a report or article a few hours to a day will do wonders for your report.

    Give it a shot before spending your hard earned money on plr or a ghost writer, unless you just can not write or like too.
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    • Profile picture of the author Rob Howard
      Originally Posted by wrcato2 View Post

      I must be the only writer that finds it easier to write from a fresh white page and create content that is useful, helpful and relevant. I have tried the plr thing, however after a little research on my subject, I can produce a much better information report or product than what was in the plr.

      It's all in your research folks.

      * If your creating an information product spend at least a week or two in research.
      * If you are creating a report or article a few hours to a day will do wonders for your report.

      Give it a shot before spending your hard earned money on plr or a ghost writer, unless you just can not write or like too.
      Week or two?

      Lordy!

      I would much rather be sipping a coke on the beach (I don't drink...) letting my ghostwriter do all that work!

      Then when I DO work, I'm working on the high dollar activity...setting up the plans and systems that will work for me, instead of me slaving away working on the other tasks that eat up all my time. (Like writing 2000 word reports/etc.)

      Rob
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      • Profile picture of the author Kim Standerline
        I'd like to reiterate what Rob is saying here.

        Why on earth would I want to spend a couple of weeks researching something when its costing me just $50 for someone else to not only do that but also write it (scratches head). My time is worth a whole lot more than that!

        Remember I'm using an excellent writer who is grammatically correct and who also researches her subject.

        Ditto if I'm using PLR.

        And I usually know a fair bit about the subject myself, so it's no hardship to fatten it out and make it my own. There are always lots of ways of putting your own twist on a subject

        Regards
        Kim

        Originally Posted by ccmusicman View Post

        Week or two?

        Lordy!

        I would much rather be sipping a coke on the beach (I don't drink...) letting my ghostwriter do all that work!

        Then when I DO work, I'm working on the high dollar activity...setting up the plans and systems that will work for me, instead of me slaving away working on the other tasks that eat up all my time. (Like writing 2000 word reports/etc.)

        Rob
        edit

        I'd just like to add, if you can afford it then you should be outsourcing a lot of the mundane stuff to other people so you can get on with the important stuff (like making money)
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  • Profile picture of the author MichaelHiles
    ARRGH!!! KIM!! KIM!!! KIM!!!

    I love ya' girl, but we gotta' talk.

    In my opinion, is where the rehash rubbish comes from!!

    People buy already second rate PLR (not always, but a majority percentage) and apply their own second rate editing and rewriting to create some level of subordinate rate content and material that becomes the kind of toxic pollution that ends up cascading into all sorts of other problems.

    There's so much unresearched PLR crap out there, and you simply create multiple layers of crap on top of crap.

    Crap is crap, and as the old proverb goes... "You can't polish a turd."

    If people are so desperate to create a product and a business for themselves, then sit down and take the time to create something worthwhile. If you can't take a few hours a week for a couple of months to read, learn, and then distill an idea down into your own words, then why should anyone buy your "me too" product - especially when your product is "my turd too"?

    If Thomas Edison can try 10,000 filaments to create a lightbulb, then I think someone who really wants to create an info product business can (and should) set themselves apart from all the other turd vendors and at least try to put some glitter and a bow on their turd.
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    • Profile picture of the author Kim Standerline
      Hi Michael I love you too lol

      I take your point, there are some unpolished crappy turds out there :confused:

      However I did say you should know something about the subject you're writing about, and I would hope that anyone who is editing and adding to any written work is capable of stringing sentences together. (I guess it would fall down if you can't).

      I agree with you entirely about second rate PLR crap (never used it myself), there is a whole heap of well written, well researched PLR stuff out there.

      My gal is an excellent researcher she has done some bobby dazzler health related articles for me on a variety of subjects and her research has always been spot on. I always go thru anything health related with a fine tooth comb for obvious reasons and I've never found anything wrong with any of them

      Cheers
      Kim

      Originally Posted by MichaelHiles View Post

      ARRGH!!! KIM!! KIM!!! KIM!!!

      I love ya' girl, but we gotta' talk.

      In my opinion, is where the rehash rubbish comes from!!

      People buy already second rate PLR (not always, but a majority percentage) and apply their own second rate editing and rewriting to create some level of subordinate rate content and material that becomes the kind of toxic pollution that ends up cascading into all sorts of other problems.

      There's so much unresearched PLR crap out there, and you simply create multiple layers of crap on top of crap.

      Crap is crap, and as the old proverb goes... "You can't polish a turd."

      If people are so desperate to create a product and a business for themselves, then sit down and take the time to create something worthwhile. If you can't take a few hours a week for a couple of months to read, learn, and then distill an idea down into your own words, then why should anyone buy your "me too" product - especially when your product is "my turd too"?

      If Thomas Edison can try 10,000 filaments to create a lightbulb, then I think someone who really wants to create an info product business can (and should) set themselves apart from all the other turd vendors and at least try to put some glitter and a bow on their turd.
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  • Profile picture of the author Rob Howard
    I think there is important distinction Kim is making here...

    She isn't saying go out and buy crappy PLR, spruce it up by adding a few words here and there and then call it a day.

    What she said in her post is to find someone who is a great researcher and writer and get them on your "team" of people who work for you.

    They produce the original content - not you. You then add to it to flesh it out.

    Rob
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    • Profile picture of the author garyfromdurham
      Hi Kim

      I asked 2 experts in their field, an award winning professional photographer and a cosmetic surgery expert, who were personal friends of mine to share a few articles with me.

      They were more than generous and I even got a book out of one of them.

      Another tip I would suggest is for Warriors to borrow a book from the library on a particular subject, read it and learn all about it, return the book to the librart...and then write their articles.

      It stops cheap plageurism and it is amazing what you can write about just from recalling what you learnt about the subject.

      Gary
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      • Profile picture of the author Matthew Duggan
        Hey Kim,

        Very solid ideas. When combined with Gary's ideas, I think you're onto a winner. Thank you for sharing this method.

        Is there anywhere you recommend looking, specifically for good quality PLR articles? Other than perhaps the Warrior Forum.

        Thanks,

        Matt
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        • Profile picture of the author dtaylor
          It has been driven home by many on this forum that PLR should be good quality to begin with and then edited by you or your staff into truly unique content.

          There is not very much truly new information under the sun, if you doubt this start reading articles in any of the large directories on a popular topic.

          Use your own talents where they will do you the most good. If you can knock out a great series of articles in a couple of hours, go for it. Don't neglect your business for weeks just because you feel the need to write completely original content.

          Thank you for the tips.

          DTaylor
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  • Profile picture of the author dagny
    The last time I needed a product created I hired a voice over person to do an interview with a specialist on the subject that I was promoting. I then had it transcribed and created a PDF. So I had a mp3 and transcript to sell. I used elance for the voice over and transcripts and had everything done within a week ready to go. Worked great
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  • Profile picture of the author asdf2234
    Find writer from blog , or other forum , you can find your answer
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  • Profile picture of the author rhondaklewis
    If anyone needs a writer I am available.
    Rhonda Lewis
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