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Starting with a squeez page, website, or blog???

by helicopterplt
28 replies
Hello fellow Warriors,

This site is full of great information and I am so thankful to all of you who have posted great content here. I have been studying this forum for a few months now and I am amazed at the amount of information here. So if you helped contribute to this wealth of knowledge, I would like to give my sincere thanks.

The draw back for me is that I have read so many different techniques that I have gotten myself confused. So any help with clarification would be greatly appreciated.

I decided a few months ago that I wanted to write an ebook to sale online and I am wondering what would be the best way to approach it.

I have already written over half the ebook and have a ton of great content. What I am trying to figure out is what is the best way to utilize this content?

Would it be best to start with a squeeze page and give away a portion of the content to start building a list?

Should I start a blog and add my content there? If I do this and use the contents of my book to make up the blog post will this hurt the book sales since the information is available for free in the blog?

Or should I start a full website that contains information about the entire niche as well as the sub-niche for which the book will be written.

Help clear my confusion...whats the best way to get started?

Thanks,
Chad
#blog #page #squeez #starting #website
  • Profile picture of the author E. Brian Rose
    Welcome to WF. Whatever you decide to start with, make sure that you are putting an enormous percentage of your efforts into creating a list.
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    • Profile picture of the author helicopterplt
      Originally Posted by E. Brian Rose View Post

      Welcome to WF. Whatever you decide to start with, make sure that you are putting an enormous percentage of your efforts into creating a list.
      Mr. Rose,
      Thanks for your reply and advice I understand the value in having a list and will take your advice and make it a priority.

      On a side note I want to personally thank you for your participation in this forum. You are one of the people I was speaking about who continuously post great content here. So thanks a ton.

      Chad
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      • Profile picture of the author E. Brian Rose
        Originally Posted by helicopterplt View Post

        Mr. Rose,
        Thanks for your reply and advice I understand the value in having a list and will take your advice and make it a priority.

        On a side note I want to personally thank you for your participation in this forum. You are one of the people I was speaking about who continuously post great content here. So thanks a ton.

        Chad

        I really appreciate that. Thanks. Now, get back to work!
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  • Profile picture of the author GeorgeKuipers
    Chad, a fully dedicated site would bring you the best results, I guess. However, it would also require lots of efforts.
    Advantages of a website:
    - dedicated domain name with a right keywords in it.
    - you can make any sections you want, to co-market your ebook better.
    - people trust dedicated sites more than blogs, and more than just squeeze pages.


    regards
    George
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    • Profile picture of the author helicopterplt
      Originally Posted by GeorgeKuipers View Post

      Chad, a fully dedicated site would bring you the best results, I guess. However, it would also require lots of efforts.
      Advantages of a website:
      - dedicated domain name with a right keywords in it.
      - you can make any sections you want, to co-market your ebook better.
      - people trust dedicated sites more than blogs, and more than just squeeze pages.


      regards
      George
      Thank you for the input George.

      I think you are right a full fledged website maybe the way to go. I am thinking with a website at least I can sale other products in addition to my own products.
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      • Profile picture of the author GeorgeKuipers
        Originally Posted by helicopterplt View Post

        Thank you for the input George.

        I think you are right a full fledged website maybe the way to go. I am thinking with a website at least I can sale other products in addition to my own products.
        Thats a very good idea, I think. Make only sure (while selling the other products) that your visitors do not get the impression that "you are selling other products since your main product does not go well".
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        • Profile picture of the author helicopterplt
          Originally Posted by GeorgeKuipers View Post

          Thats a very good idea, I think. Make only sure (while selling the other products) that your visitors do not get the impression that "you are selling other products since your main product does not go well".

          Ahhh I understand...that not the impression I want to give.

          If I want to sale only my product from a website ...should It be more of a "sales copy" page? ...I was thinking about making an 'information page" with free info for readers in my niche...but I am concerned giving away information will take away value from the book..

          Does anyone here have an example of a website dedicated to the sale of information products i could take a look at?
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          • Profile picture of the author Kevin AKA Hubcap
            Hi Chad,

            Maddi has given you some great advice and I'm going to add my .02.

            You can do all three. Have a squeeze page, a blog and website. In fact, its probably advantageous to you to do it this way but I sense your a bit confused about the role that each plays.

            The purpose of a squeeze page is to get contact information. That's usually accomplished by providing something valuable enough to your visitor that they're willing to trade their information for it. That "something" could be a short report, video, audio or some other desirous object.

            Generally you don't rely on search traffic for squeeze pages. You want to send traffic from places like article directories, ppc, video sites etc to squeeze pages.

            As far as a website/blog is concerned you can have both in one. Many people use wordpress for their blogs. Wordpress is a CMS (content management system) and allows you to have a site that looks nothing like a blog (if that's what you want). It also allows you to have a traditional "blog" area within the site. Two birds-->One Stone

            People generally use blogs to catch organic traffic. You should have a highly visible opt in form to get as many blog readers as possible on your list.

            I'm guessing you're a helicopter pilot.

            What kind of bird do you fly?

            Kevin

            P.S. I'll PM you a link to a site that I'm developing that uses wordpress both as a blog and as a regular site.
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            • Profile picture of the author helicopterplt
              Originally Posted by Kevin AKA Hubcap View Post

              Hi Chad,

              Maddi has given you some great advice and I'm going to add my .02.

              You can do all three. Have a squeeze page, a blog and website. In fact, its probably advantageous to you to do it this way but I sense your a bit confused about the role that each plays.

              The purpose of a squeeze page is to get contact information. That's usually accomplished by providing something valuable enough to your visitor that they're willing to trade their information for it. That "something" could be a short report, video, audio or some other desirous object.

              Generally you don't rely on search traffic for squeeze pages. You want to send traffic from places like article directories, ppc, video sites etc to squeeze pages.

              As far as a website/blog is concerned you can have both in one. Many people use wordpress for their blogs. Wordpress is a CMS (content management system) and allows you to have a site that looks nothing like a blog (if that's what you want). It also allows you to have a traditional "blog" area within the site. Two birds-->One Stone

              People generally use blogs to catch organic traffic. You should have a highly visible opt in form to get as many blog readers as possible on your list.

              I'm guessing you're a helicopter pilot.

              What kind of bird do you fly?

              Kevin

              P.S. I'll PM you a link to a site that I'm developing that uses wordpress both as a blog and as a regular site.

              Kevin ...thanks for all the advice and the pm ...i will be sending you more there ...but I wanted to thank you publicly for your response.

              I am a private pilot ..did most of my training in a Robinson R22...and I have a bit of time in the R44 as well...Love to fly...
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  • Profile picture of the author Maddi
    You've probably read what you need to do already, dozens of time.

    I personally think when you asking for information here, it is only going to add to your overwhelm because you have stated that you have read tons of content and are 'confused'.

    Don't take this 'confusion' lightly as this is THE silent killer of an Online Business.

    Treat this Overwhelm and attack it with a game plan.

    Now you don't really need a plan of action here, because you'll get mixed reviews and different strategies as advise. What you are better off doing is, exploring your hard drive, picking up a method and jotting it down ON PAPER.

    Derive steps from it if it already doesn't come in a step by step format and then follow ONE step at a time, ticking off completed steps from that piece of paper.

    If you get stuck on a step, you can always come here and ask specific questions regarding that STEP but don't deviate from the plan of action.

    I'm probably too tired to make sense to myself right now, but hope that makes sense to you :-)

    Maddi
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    • Profile picture of the author helicopterplt
      Originally Posted by Maddi View Post

      You've probably read what you need to do already, dozens of time.

      I personally think when you asking for information here, it is only going to add to your overwhelm because you have stated that you have read tons of content and are 'confused'.

      Don't take this 'confusion' lightly as this is THE silent killer of an Online Business.

      Treat this Overwhelm and attack it with a game plan.

      Now you don't really need a plan of action here, because you'll get mixed reviews and different strategies as advise. What you are better off doing is, exploring your hard drive, picking up a method and jotting it down ON PAPER.

      Derive steps from it if it already doesn't come in a step by step format and then follow ONE step at a time, ticking off completed steps from that piece of paper.

      If you get stuck on a step, you can always come here and ask specific questions regarding that STEP but don't deviate from the plan of action.

      I'm probably too tired to make sense to myself right now, but hope that makes sense to you :-)

      Maddi
      Hey Maddi, Thanks for the advice...Confusion is a silent killer for sure. I will take your advice and write out a step by step game plan.. Thanks
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  • Profile picture of the author reynoldscorb
    I would recommend going with the website if you can find a catchy name. You can sell directly from the website while you work to develop other tools such as a squeeze page.
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  • Profile picture of the author GeorgeKuipers
    I think you should not give the complete book of course, but the table of content, some citation from the book, and first 20 pages are very useful, since they give a 'sausage' to your potential buyers. All what you name 'sales copy'.
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  • Profile picture of the author addictiod
    Hello helicopterplt!

    I think the best way to start it's with a squeeze page.
    Fill the page with a good description about the book.
    Also, make the book available in all formats. (ebook, printed version, audio version).
    Do not give too much information from inside the book, how I said, do a good description and it will be ok.
    Good luck!
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  • Profile picture of the author sambakker
    Im probably not going to help your course to much now that you are leaning towards a website but I would say get a squeeze page and build a list first. That way once you have built a list and know that your market is producing $ then you can start a website to compliment it because you know that the market is a good one.

    A website I think is to much work to start with on a market that if your beginning out you wont know much about.

    You list should be your priority at the start
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    • Profile picture of the author regska
      Originally Posted by sambakker View Post

      Im probably not going to help your course to much now that you are leaning towards a website but I would say get a squeeze page and build a list first. That way once you have built a list and know that your market is producing $ then you can start a website to compliment it because you know that the market is a good one.

      A website I think is to much work to start with on a market that if your beginning out you wont know much about.

      You list should be your priority at the start
      He is right. I totally agree with him. The squeeze page is the easiest and fastest to set up than a website or a blog. If you don't know where to start first, I suggest creating a squeeze page first and build a list. Your priority should be building your list.

      Once you have between 500-1000 subscribers, time to build a website and sell a product, and let your subscribers be your affiliates as well and offer them a generous commissions. That way, you are leveraging your efforts to your subscribers.

      Once you earned enough money and grow your list even bigger, that's the time you can set up a blog. If you start a blog without subscribers, you'll have a hard time growing your readership. But if you already have thousands of subscribers, running a blog would be much easier. As long as you are providing valuable content to your blog, you should also do the same with your subscribers and continue building your relationship with them.
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      • Profile picture of the author helicopterplt
        Originally Posted by regska View Post

        He is right. I totally agree with him. The squeeze page is the easiest and fastest to set up than a website or a blog. If you don't know where to start first, I suggest creating a squeeze page first and build a list. Your priority should be building your list.

        Once you have between 500-1000 subscribers, time to build a website and sell a product, and let your subscribers be your affiliates as well and offer them a generous commissions. That way, you are leveraging your efforts to your subscribers.

        Once you earned enough money and grow your list even bigger, that's the time you can set up a blog. If you start a blog without subscribers, you'll have a hard time growing your readership. But if you already have thousands of subscribers, running a blog would be much easier. As long as you are providing valuable content to your blog, you should also do the same with your subscribers and continue building your relationship with them.
        regska ...Great advice ...building a list and offering for them to be affiliates is a great idea had not thought of that ....thanks for the post

        any advice on squeeze page content ...was thinking giving away one of the techniques (chapters) of the book as an opt-in ...

        Can anyone recommend an effective squeeze page for me to take a look at?
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    • Profile picture of the author helicopterplt
      Originally Posted by sambakker View Post

      Im probably not going to help your course to much now that you are leaning towards a website but I would say get a squeeze page and build a list first. That way once you have built a list and know that your market is producing $ then you can start a website to compliment it because you know that the market is a good one.

      A website I think is to much work to start with on a market that if your beginning out you wont know much about.

      You list should be your priority at the start
      Sam ..thank you for your post...yes I was leaning but I could be swayed
      creating the list first makes alot of sense...

      I imagine i could do this even before the book is finished...that way when im ready to launch I have a list to sale to...

      Do you think a free chapter from a book that is valuable would be a good thing to exchange for email address on the squeeze page...

      Should my squeeze page be a sales letter for the free item ...or should it contain information about the book or the niche in general?

      Thanks again for your post your advice is greatly appreciated.
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      • Profile picture of the author sambakker
        Originally Posted by helicopterplt View Post

        Sam ..thank you for your post...yes I was leaning but I could be swayed
        creating the list first makes alot of sense...

        I imagine i could do this even before the book is finished...that way when im ready to launch I have a list to sale to...

        Do you think a free chapter from a book that is valuable would be a good thing to exchange for email address on the squeeze page...

        Should my squeeze page be a sales letter for the free item ...or should it contain information about the book or the niche in general?

        Thanks again for your post your advice is greatly appreciated.
        Woop got back a little late,

        I personally always try to put my best food forward on the squeeze page. I have tryed giving a free chapter away on one of my promotions in the health niche and it wasnt nearly as effective as having a free report or blueprint and giving them that.

        I would say keep the squeeze page simple, it doesnt need to be anything flash or detailed. Give it an attractive title, Then add the benefits of the product, get a decent ebook design done and slap that thing beside the benfits then use aweber to create a cool form for the bottem of it.

        A great way to get a free squeeze page is if you search "Free wordpress squeeze page" in Google. I used that for a recent page I created at http://moderncogs.com and it's converting at around 30% which is sweet.

        If you need help setting it up with wordpress just PM me and ill give you a hand.
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  • Profile picture of the author JTVee
    Put your squeeze page on the top level of your domain and a blog in a directory.

    Drive traffic to your squeeze page.

    I think lead capture has to be the most important part of the process. On average, you need to be able to show your prospects what you have to offer more than once before they will buy.
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  • Profile picture of the author Derwin
    I think the right thing for you is the start of your own website or blog. You can get blog free so it is better for you. Post few content there but no whole content of your book there. You can post one article there or post few interesting articles or paragraphs there. Or you can give overall description of your book there. People will read your book and may be get interested.This is my suggestion for you.
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    • Profile picture of the author helicopterplt
      Originally Posted by Derwin View Post

      I think the right thing for you is the start of your own website or blog. You can get blog free so it is better for you. Post few content there but no whole content of your book there. You can post one article there or post few interesting articles or paragraphs there. Or you can give overall description of your book there. People will read your book and may be get interested.This is my suggestion for you.
      Thanks for the advice ...it has given me some ideas.
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      • Profile picture of the author JTVee
        Originally Posted by JTVee View Post

        Put your squeeze page on the top level of your domain and a blog in a directory.

        Drive traffic to your squeeze page.

        I think lead capture has to be the most important part of the process. On average, you need to be able to show your prospects what you have to offer more than once before they will buy.
        Originally Posted by helicopterplt View Post

        Thanks for the advice ....to clarify your talking about making the home page my squeeze page...then linking to my blog in a subdirectory?
        That is right.

        Squeeze at xyz.com

        Blog at xyz.com/blog
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  • Profile picture of the author jamespitt
    Originally Posted by helicopterplt View Post

    Hello fellow Warriors,

    This site is full of great information and I am so thankful to all of you who have posted great content here. I have been studying this forum for a few months now and I am amazed at the amount of information here. So if you helped contribute to this wealth of knowledge, I would like to give my sincere thanks.

    The draw back for me is that I have read so many different techniques that I have gotten myself confused. So any help with clarification would be greatly appreciated.

    I decided a few months ago that I wanted to write an ebook to sale online and I am wondering what would be the best way to approach it.

    I have already written over half the ebook and have a ton of great content. What I am trying to figure out is what is the best way to utilize this content.


    Would it be best to start with a squeeze page and give away a portion of the content to start building a list?

    Should I start a blog and add my content there? If I do this and use the contents of my book to make up the blog post will this hurt the book sales since the information is available for free in the blog?

    Or should I start a full website that contains information about the entire niche as well as the sub-niche for which the book will be written.

    Help clear my confusion...whats the best way to get started?

    Thanks,
    Chad
    Hey Chad,

    You should at least start to write a blog of your own. And remember to put in keyword rich blogs of course. There are blogsites which are free. Start small and then in time build your own website. If you can't still figure out what to do, Im always here to give you new ideas.

    Best,

    James
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