Conversion Ratios Are Not "One Size Fits All."
Many marketing experts will tell you, on average, converting between 1-2 percent of your prospects to buyers is a an acceptable conversion ratio, depending on what you're selling.
But, I disagree with that "one size fits all" theory.
I like having the ability to dictate my own income. Therefore, I believe, a good conversion ratio is any ratio that provides you with the desired profit margin for your product or service. That can be as little as 1-2 percent or less, or it can be as high 80-90 percent or more.
However, only you can determine what your desired profit margin is for your product or service. Only you can determine how much money you actually want to make. No marketing book, and no expert can do that for you.
I also believe, you should always be striving to improve your conversions, with constant testing. After all, why settle for 1 percent, when you can bump up your conversions (and income) significantly higher with proper testing and adjustments?
David Jackson
But, I disagree with that "one size fits all" theory.
I like having the ability to dictate my own income. Therefore, I believe, a good conversion ratio is any ratio that provides you with the desired profit margin for your product or service. That can be as little as 1-2 percent or less, or it can be as high 80-90 percent or more.
However, only you can determine what your desired profit margin is for your product or service. Only you can determine how much money you actually want to make. No marketing book, and no expert can do that for you.
I also believe, you should always be striving to improve your conversions, with constant testing. After all, why settle for 1 percent, when you can bump up your conversions (and income) significantly higher with proper testing and adjustments?
David Jackson