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Your thoughts on html e-mails with lots of pictures

by Kevin AKA Hubcap
12 replies
I send both html and text e-mails through aweber. Both e-mails have essentially the same text *but* I use between four to five images with the HTML version.

In your experience, do you get a better response with fewer or more images. I'm going to test sending text html e-mails and use the web page I send them to for the heavy lifting instead of trying to do it all in the e-mail.

Your comments are appreciated.

Kevin
#emails #html #lots #pictures #thoughts
  • Profile picture of the author terrapurus
    Originally Posted by Kevin AKA Hubcap View Post

    I send both html and text e-mails through aweber. Both e-mails have essentially the same text *but* I use between four to five images with the HTML version.

    In your experience, do you get a better response with fewer or more images. I'm going to test sending text html e-mails and use the web page I send them to for the heavy lifting instead of trying to do it all in the e-mail.

    Your comments are appreciated.

    Kevin
    On my older laptop which has windows 7, firefox likes to have a memory leak (use it on the desktop though) so I user IE there. Windows 7 together with Kaspersky 2010 really does not like images in email. It's a case of,

    Computer - "Oh, you want to see that image?".
    Me- Yes, click show images.
    Computer - "mmmmm, no".
    Me - "But it's a trusted source! Show me the image!".
    Computer - "When hell freezes over. Click the link if you want, but not a chance are you seeing this image in this email".
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  • Profile picture of the author jbhyip
    I will agreed with terrapurus. A lot of the new operating system, and internet browsers do not like images, specially if you have a lot of them.
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  • Profile picture of the author Michael R.
    I didn't test text vs. html e-mails myself, but I can tell you that I disabled images in my e-mail client. Thus html e-mails including images sometimes look a little strange until I decide to load the images manually.

    I may not be the only one who setup his e-mail client like this.
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    • Profile picture of the author Joe Mobley
      I only use text in my AWeber e-mails.

      Spamassassin score - 0

      I know how it's going to look when they get the e-mail.

      However, if you do test this, please let us know.

      Joe
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      Follow Me on Twitter: @daVinciJoe
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      • Profile picture of the author Silas Hart
        I've had better success with plain text e-mails over HTML e-mails.
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        • Profile picture of the author kishorem
          Have been using Txt Emails for all my marketing campaign.

          It works extremely well.
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          Best Regards,
          Kishore M

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          ~ Reciprocation Mailing is Guaranteed ~
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  • Profile picture of the author davewebsmith
    best to use plain txt in the email and then use the power of http protocol and browsers to show the images on the wonderful technology called a website.

    Images embedded in an email behave differently in different applications

    Eg) Outlook will sometimes attach them as images so instead of having a nice looking email you have text and the a number of images as attachements.

    Gmail will ask you to click the link to view images.

    The main reason i have noticed is that spammers are wiser since the spam filters will filter txt and grade it. With images they have no way of seeing what the image is and will sometimes get through - i recall seeing viagra ads in the form of an image


    From a user point of view i would prefer to get a simple text based logically laid out email from an internet marketer but a html based one from the likes of MensHealth or WreckedExotics or a news/editorial/ lots of topics/ etc
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  • Profile picture of the author Fairwar
    Hello,
    Due to my experience, a email with a lot of images doesn't really make any result. It was a waste of time since the email wasn't trusted enough. I don't know if you know what I mean but if you receive a email from big company. I am sure you aren't going to be scare to open their email with a lot of pictures. However from someone that you don't remember then it not likely that you want to read that because every time you open a email, it will ask you to see image or not. BUT without any email is too boring for the viewers in my view. As a viewer, I would definitely like in between. Not too much text nor image in a email.
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  • Profile picture of the author Robert Puddy
    I do use html emails, but i just turn the text version into html... no graphics

    when the subscriber opens it, they will just see a regular email that looks like text

    the advantage is you can bold some parts of the text, seems to work better than just straight text

    You can also cloak links easilly in the email, a long affiliate link can be shortened in the text but leave the full url in the html code

    Robert
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Robert Puddy View Post

      I do use html emails, but i just turn the text version into html... no graphics

      when the subscriber opens it, they will just see a regular email that looks like text

      the advantage is you can bold some parts of the text, seems to work better than just straight text

      You can also cloak links easilly in the email, a long affiliate link can be shortened in the text but leave the full url in the html code

      Robert
      This is probably what I'll be doing. Thanks for the responses.

      Kevin
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  • Profile picture of the author Loren Woirhaye
    HTML adds a lot of code to the email. Some ISPs will filter
    it out.

    The problem with sending HTML emails is some of your subscribers
    will never get them. The longer the HTML email is the
    more likely it will get filtered out by the receiving ISP.

    That said, HTML emails have the power to engage readers that
    is superior to plain text emails. So you'll get fewer opens,
    but you may get more click-throughs if you use HTML well
    in your email marketing.
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Loren Woirhaye View Post

      ...That said, HTML emails have the power to engage readers that
      is superior to plain text emails. So you'll get fewer opens,
      but you may get more click-throughs if you use HTML well
      in your email marketing.
      Loren

      That was my initial thought and the reasoning behind using image heavy html e-mails but I'm going to do as Robert and Dave suggested.

      Use text html e-mails to send the reader to a web page we're I can better explain without worrying about messages getting through or becoming corrupted based on what browser or e-mail provider the recipient is using.

      Kevin
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