Ok so you hate watching videos - what would make you want to watch them?

53 replies
So a bunch of people don't like watching videos ... as a marketer I understand that but what I'd like to know is what would make you want to watch them? What would make you spend a few minutes to watch a video?

What type of content?

How long?

How do you want it to look?

and any other ideas you have...


Tim
#hate #make #videos #watch #watching
  • Profile picture of the author Zeus66
    I like watching videos, but there are some "Do's" and "Don't's" ...

    Do:

    - Make the video short and to the point - 10 minutes is plenty
    - Tell me how what you're selling benefits me (not you!)
    - Be yourself, warts and all

    Don't:

    - Take away the video controls - I'll hate you forever
    - Tell me how great you are and all about your history - I don't care
    - Stand in front of a Ferrari and/or mansion - I DON'T CARE!
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    • Profile picture of the author Kevin Riley
      Originally Posted by Zeus66 View Post

      I like watching videos, but there are some "Do's" and "Don't's" ...

      Do:

      - Make the video short and to the point - 10 minutes is plenty
      - Tell me how what you're selling benefits me (not you!)
      - Be yourself, hairy-arsed face and all

      Don't:

      - Take away the video controls - I'll hate you forever
      - Tell me how great you are and all about your history - I don't care
      - Stand in front of a Ferrari and/or mansion - I DON'T CARE!
      You must love my videos.
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    • Profile picture of the author Craig Kaiser
      Originally Posted by Zeus66 View Post

      I like watching videos, but there are some "Do's" and "Don't's" ...

      Do:

      - Make the video short and to the point - 10 minutes is plenty
      - Tell me how what you're selling benefits me (not you!)
      - Be yourself, warts and all

      Don't:

      - Take away the video controls - I'll hate you forever
      - Tell me how great you are and all about your history - I don't care
      - Stand in front of a Ferrari and/or mansion - I DON'T CARE!

      That pretty well sums it up for me too, except I'd add one more thing. For me, please don't make it dull and dry as dust.

      Give me good content, get to the point, and make it a little more interesting than watching paint dry and I'll be cool with that.
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    • Profile picture of the author Scott Million
      Originally Posted by Zeus66 View Post


      - Take away the video controls - I'll hate you forever
      - Tell me how great you are and all about your history - I don't care
      These definitely annoy me personally, but they convert better... and in the end it's about what the masses respond to, and not individual preferences.
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  • Profile picture of the author Pollon
    I like to watch videos, I even create some, when and if I click on the play button, if the video is made with camtasia, please no click click sounds.That will make me close the video and ask for a refund if I payed for it.

    A voice with a strong accent usually turn me down.

    Before looking at the video a small paragraph telling me

    -duration of the video
    -what the video is about

    Another thing I dislike are the videos I can not pause, or that start without me pressing play.
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    • Profile picture of the author Istvan Horvath
      Originally Posted by Pollon View Post

      A voice with a strong accent usually turn me down.
      Hmmm... then don't ever watch my videos
      (although I don't use "sales" videos)

      Probably, because I have an accent myself I am more tolerant toward foreign accents - although, as a linguist, the blatant grammatical errors turn me off quickly. Even those made by native speakers!

      As most of the marketers, I don't watch long sales videos but I am fine, occasionally, with a good how-to video... even made with an accent
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      • Profile picture of the author Kevin Riley
        Originally Posted by Istvan Horvath View Post

        Hmmm... then don't ever watch my videos
        (although I don't use "sales" videos)

        Probably, because I have an accent myself I am more tolerant toward foreign accents - although, as a linguist, the blatant grammatical errors turn me off quickly. Even those made by native speakers!

        As most of the marketers, I don't watch long sales videos but I am fine, occasionally, with a good how-to video... even made with an accent
        Funny. When we were in Raleigh together I quite liked your accent. Must be my European background and the fact I used to have a strong Praettigauer accent.
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        Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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        • Profile picture of the author Istvan Horvath
          Originally Posted by Kevin Riley View Post

          Funny. When we were in Raleigh together I quite liked your accent.
          Good to know!
          Then I will send you one of my "accented" videos
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  • Profile picture of the author Fairwar
    Hello Tim,
    What makes me wants to watch a video probably would be the title, the length and the information inside it. I love it when it is creative, not just someone sitting or standing talking about something. Also it cannot give too much information that would make me wants to go uhh. This is taking forever and I am still not getting anything. I wouldn't want too flashy or childish either.
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  • Profile picture of the author deloriagod
    Make sure your viewer feels like they got something out of the video. Even if you're using it to promote a product, give more information as to what you'll get out of the product other than "lots of money" and "fancy cars."

    And don't make it sound like it's the easiest thing in the world. You don't have to tell how hard it can actually be, just don't be misleading about it and make your viewer think they're going to buy your product and be rich in days.

    Keep your video short. Not everyone has the time to watch an hour long video. Most people don't have the attention span to watch an hour long video. Get your info out there, promote your product, do what you gotta do. But do it quickly.

    I know it was mentioned, but don't stand in front of expensive cars or houses. The people who are looking for your product that actually want to dedicate time to something like IM don't care what fancy stuff you can afford. You might be able to sucker some idiots in with that, but they'll give up within days and never buy another product from you again. Repeat customers are easier to please if you can maintain the same quality of products. So once you get a customer base, continue marketing for new customers but don't forget the people who are hanging on your every word and got you to where you are.

    Also, people want to see your product in action. You can stand there and hold a box with a program in it, but that's boring. Do a little demo for your customers and show them what they're getting. Even if it's not soft, just show people how the product is used and how it can improve their life or whatever your product is for.

    Also, energy. No monotone voices. Be happy and energetic, but be real too. If you've ever watched those info-mercials where the guy is smiling and talking loudly for a half hour then you know what I'm talking about. You can tell he's only promoting that product because he's getting paid. We want to see that this product makes you happy too.
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  • Profile picture of the author ~kev~
    Good title

    <10 minutes long, I dont have all day to watch someone babble

    good preview image

    Those are some of the things that I look for in a video.

    Unless,,, its about a topic that I'am really interested in. There have been some 1 hour + videos that I have watched.
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    • Profile picture of the author Lady_T
      My personal opinion is that videos should
      be like commercials.

      An example is like that Progressive Insurance
      Commercial here in the United States.

      I know exactly what the commercial is about.
      I know exactly what the benefits are of choosing Progressive.
      It's short, to the point, and funny.

      Skip the "about me" stuff because all I really want
      to know is how the product can make my life better and
      what it's going to cost me.

      Please - have a way for me to fast forward, rewind or
      pause the video.

      And most importantly, don't set the video to play the
      moment you land on your site. That can be really
      disruptive and annoying.

      I want to be able to control how I watch the video.

      Make sense?
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    • Profile picture of the author Kevin Riley
      Originally Posted by ~kev~ View Post

      Good title

      <10 minutes long, I dont have all day to watch someone babble

      good preview image

      Those are some of the things that I look for in a video.

      Unless,,, its about a topic that I'am really interested in. There have been some 1 hour + videos that I have watched.

      Exactly. No one who creates a video should babble. It's not the length of the video - it's the value of the content. Even in a sales video, the content has value if it properly presents the benefits of the product to the prospect. But, it's a total waste of precious time if there is babble.

      All video creators should enforce a strict "No Babble Policy"
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  • Profile picture of the author John Lenaghan
    Originally Posted by TimCastleman View Post

    What type of content?

    How long?

    How do you want it to look?

    and any other ideas you have...
    Length - depends on what it's for. A promo video, I generally don't watch more than 5 minutes unless it's really good stuff. I'd rather have a PDF I can scan through and read more thoroughly if I want to at that point. For something I've paid for, the length isn't so important - whatever it takes to get the info across without a bunch of fluff.

    Look isn't too critical for me, although I admit I'm not crazy about watching a talking head recorded on a webcam for any length of time, particularly if the head is reading a script that is far enough from the camera for their eyes to be someplace else the whole time

    And if the workspace behind them looks as bad or worse than mine, that's kind of a turnoff too :p

    I'm not a big fan of video in general - I prefer PDF because I can read MUCH faster than it takes to watch a video through. But if the information is good, the player controls are live and the production is reasonable (it doesn't have to be professional grade, just nothing that takes my attention away from the point of watching) I will watch them.

    When it comes right down to it, for me the important thing is that the video is worth watching. Frankly, I would watch your videos because you've proven to offer good stuff already. There aren't that many people whose videos I watch without waiting for a reason to shut it off.

    John
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    • Profile picture of the author Bill Farnham
      I need the pace to be fast and include some entertainment value (brain candy) to stay glued to the screen. In others words, don't make it boring.

      On a good video I find myself going "What did they say?" a lot and I want to immediately replay that section so my understanding doesn't drift due to lack of context. If you lose me and I can't regain your reference point...I'm gone.

      And a good video means stretching my brain to the point I need to ask that question to myself. And that means rock solid content that brings curiousity to the forefront. If I'm not curious about your message there's no point in sticking around for the pitch.

      ~Bill
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  • Profile picture of the author NicheMayhem
    Originally Posted by TimCastleman View Post

    What would make you spend a few minutes to watch a video?

    What type of content?

    How long?

    How do you want it to look?

    and any other ideas you have...


    Tim
    For me, I enjoy a good video as well as appreciate a poorly structured or performed video because it conveys to me why I don't want to buy the product.

    There are soooo many horrible videos out there which simply give a definitive window into how inexperienced and dedicated the seller of the product actually is to producing good content.

    Clear precise speech is essential. Articulate speaking should be required by law for video makers! Clear professional grade graphics and effects are also very important.

    Short and to the point, pack in info that is killer not filler. Give your visitor the option of viewing rather then force them into it by taking away controls.

    Most of all, PREVIEW your video yourself and FIX IT if it sucks. Audio quality and computer lag in a power point how to video is an instant close the window and move on motivation for me.

    Video is becoming a big part of internet marketing so putting some time and capital into producing good videos with superior equipment and programs is a damn good idea in my opinion. Tough to convey perceived value with a shoddy video.

    Kevin Riley is selling a superb learning course for video creation, I highly recommend it. No affiliation, just passing on good stuff.
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    Whether you think you can, or think you can't, YOU'RE RIGHT!! <~~Henry Ford

    Check out my video gigs on fiverr!
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  • Profile picture of the author hometutor
    This is me talking as a prospect

    I'll often click the video on top of the sales page, then scan the REALLY LONG page, keep it open and surf elsewhere. Then if an interesting audio part of the video peaks my interest, I'll return to the vendor's sales page and "rewind"

    Rick
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  • Profile picture of the author cclou
    A lot of times, nothing will get me to watch a video. That's because my husband will be in the room with me and I won't want to bother him with the noise or feel get a pair of headphones. Or maybe I'll be listening to music.

    The videos that I do watch show something in action. If it shows how a software or a plugin works, I find that worth the inconvenience.

    Your life story or a powerpoint presentation? Never worth it.
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  • Profile picture of the author sbucciarel
    Banned
    I live in the country and am on dialup so videos are not an option for me. Saves me a lot of money in the long run though since most sales pages and products ignore those on dialup and don't provide a text based sales letter and product.
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    • Profile picture of the author milkyway
      Tim,

      I hate watching videos because it feels like a waste of time. I read much faster, and I also digest stuff more easily when I read it. Also, in written content, it's easier for me to skip the stuff I'm not interested in, or to read other sections more intensely.

      So, in order for me to watch a video, I have to be really interested in what you have to say. Thus,

      • tell me beforehand what the content is -- not at the beginning of the video, but clearly visible on the page
      • make it as short and concise as you can
      • make it challenging, interesting content. If I wanted the content in small, easy chunks, I'd look it up on some how-to site instead of wasting time on a video
      • don't hide the fast forward, pause etc button
      • make sure the structure is clear at each point (as in any good presentation). This makes it easier for me to skip parts if I want to
      • I have a slow internet connection. I'd rather have lower quality, but don't wait for hours for the video to load
      • it's a bonus if your English is clear and your voice understandable. However, I'd rather have good content with a heavy accent than mediocre content from a trained speaker...
      A written summary/checklist would be the cherry on the cake. I hardly ever re-watch a video, even if the content was exceptional. I do re-read and use good written content over and over. So, if you want your message to stick...

      Hope that helps,

      Regine
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      Never miss an opportunity to be fabulous.
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  • Profile picture of the author addictiod
    I like to watch videos, but I hate when you start to tell me how great you are and about your history or something like this.
    It's losing me time and I do not want this.
    Be yourself and tell me in a short time what you're selling benefits me.
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  • Profile picture of the author humbledmarket
    Banned
    Here are just some aspects that I personally consider in a couple seconds to make my decision. I'm sure many of these have already been outlined by comments above.

    To me The Entrance is very important. Don't make it too dull or too "lively"

    Also Don't blast audio too loud or something obtrusive; I'll just close it

    Interesting graphics to match your presentation but don't over do it.

    Keep it short with nothing offensive that would cause me to leave the page.

    Give me control of the volume, and video and show me the length of the video. People like being in control.

    Make it interesting something that will hold my attention. Pack it with good information without extending it too long or telling me your grand mother's story

    You've only got a couple seconds to catch my attention and let me know whether I want to the video or exit.

    These are just somethings I look for as a regular person. No special research, experience so take it with a pinch of salt

    Thanks,
    Benjamin
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  • Profile picture of the author JayXtreme
    You are asking the wrong people, my friend.

    The vocal majority will not put money in your bank... they will cripple your sales process. And that is in no way intended to offend any of the above posters.

    Honestly...

    A forum full of cynical marketers will tell you what they want..

    And most if not all of the time, what people say they "like" in here, is the complete opposite of what actually works out in the field.

    "I hate videos with no controls" - - Works fantastically out in the field

    "I hate long videos" - - Work fantastically well with the right people

    Each situation is different, but what I'm saying is.. you won't find out here what will really work within your niche and with your niche.

    You should find every variable possible... and then split test it, relentlessly, for your answers.

    It's the only way, bar none to get the truth.

    Just Sayin'
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    Bare Murkage.........

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    • Profile picture of the author JohnMcCabe
      While Jay has a point, you did ask what would make ME watch...

      The short, smart-ass answer is - something worth watching!

      A little more helpful, I hope...

      As some have mentioned, it depends on the purpose of the video. If it's a promo, then you have to grab and keep my interest. Good energy, reasonable production values (lighting, sound levels, etc.), something to actually watch are all pluses. Delivery that sounds like Ben Stein on Benadryl, dark, dingy video, scratchy sound, uneven volume levels, you sitting in front of a white background flapping your lips (boring) are all minuses.

      For really short (< 2 min), I don't really mind the autoplay as long as I can stop or mute it if I need to.

      For an instructional video, length isn't quite as critical - although I'm growing to appreciate videos broken into manageable chunks. The same goes for audios. Unless you are demonstrating some facial technique or something, I'd rather not watch talking head video - that boredom thing again. I've found I can follow mind-map outlines pretty well, especially if I get a copy of the mind map too. Cover the subject as thoroughly as you need to, but skip the fluff.

      Bottom line, don't bore me, maintain reasonable production values, don't waste my time, and don't try to force me to watch.
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    • Profile picture of the author Zeus66
      Originally Posted by JayXtreme View Post


      "I hate videos with no controls" - - Works fantastically out in the field
      Prove it. No, I mean it. I'm open to seeing actual proof that this is the case. I see marketers all the time defend this incredibly rude practice by saying "Hey buddy, all I know is it works!" OK, convince me with something more than an opinion. Seriously.

      John
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      • Profile picture of the author Tom B
        Banned
        Originally Posted by Zeus66 View Post

        Prove it. No, I mean it. I'm open to seeing actual proof that this is the case. I see marketers all the time defend this incredibly rude practice by saying "Hey buddy, all I know is it works!" OK, convince me with something more than an opinion. Seriously.

        John
        John, why the hell do we need to convince you of anything?

        Test it out yourself if you don't believe us. I don't care if you have a great haircut, you're starting to sound like some of the newbies here.

        :p

        I agree with Jay on this one. I used to give people everything they said they wanted and it didn't make much money.

        Now, the more people bitch about what I am doing the more money I make.

        I am hoping Tim is just getting ideas for testing. If I were to test, I would do the opposite of what everyone says in this thread. I bet you would make more money.
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        • Profile picture of the author Zeus66
          Originally Posted by Thomas Belknap View Post

          John, why the hell do we need to convince you of anything?

          Test it out yourself if you don't believe us. I don't care if you have a great haircut, you're starting to sound like some of the newbies here.

          :p

          I agree with Jay on this one. I used to give people everything they said they wanted and it didn't make much money.

          Now, the more people bitch about what I am doing the more money I make.

          I am hoping Tim is just getting ideas for testing. If I were to test, I would do the opposite of what everyone says in this thread. I bet you would make more money.
          But... But... we're supposed to stick together, man. I can't believe you sided with Jay! He has a full head of hair. He's one of "them." So disappointing.

          So ok, yeah, we disagree. It's not all about the money for me. There are things I won't do in my business just to make more money. Heresy? Well ok, burn me at the stake. HE'S A WITCH!!!

          John
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          • Profile picture of the author Tom B
            Banned
            Originally Posted by Zeus66 View Post

            But... But... we're supposed to stick together, man. I can't believe you sided with Jay! He has a full head of hair. He's one of "them." So disappointing.

            So ok, yeah, we disagree. It's not all about the money for me. There are things I won't do in my business just to make more money. Heresy? Well ok, burn me at the stake. HE'S A WITCH!!!

            John
            Dang those hair lovers. I was spelled. WITCH!!!

            Actually, I believe in my product enough to make sure I get across the benefits in the best way possible.

            Sales and conversions help me gage whether people understand my products to make informed decisions.

            Making this a ethical business judgement or calling it rude is crazy at best. I really don't understand that line of thinking. No one is holding a gun to your head and making you stay on that website.
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            • Profile picture of the author Zeus66
              Originally Posted by Thomas Belknap View Post


              Making this a ethical business judgement or calling it rude is crazy at best. I really don't understand that line of thinking. No one is holding a gun to your head and making you stay on that website.
              I don't know. Is it really that hard to understand, even if you don't agree with it, that it can be construed as rude to force your visitors to sit through your video? The only other option being to leave your page? I imagine how I'd feel if I walked into a store at the mall to shop and a salesperson got in my face and said, "You now have 2 choices. You will listen to my entire pitch or you can leave."

              See what I mean? We too often think like the store owner and not enough like the shoppers when we do this kind of thing. Yes, even if the conversions are actually higher. What kind of reputation are we making, meanwhile, when those who choose to leave tell their friends to avoid our store?

              John
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              • Profile picture of the author Tom B
                Banned
                Originally Posted by Zeus66 View Post

                I don't know. Is it really that hard to understand, even if you don't agree with it, that it can be construed as rude to force your visitors to sit through your video? The only other option being to leave your page? I imagine how I'd feel if I walked into a store at the mall to shop and a salesperson got in my face and said, "You now have 2 choices. You will listen to my entire pitch or you can leave."

                See what I mean? We too often think like the store owner and not enough like the shoppers when we do this kind of thing. Yes, even if the conversions are actually higher. What kind of reputation are we making, meanwhile, when those who choose to leave tell their friends to avoid our store?

                John
                How can I force someone to sit through a video?

                Should I have 30 different renditions for each person? One for the people that hate long sales letters, one for people that hate no controls on videos, one that hates short sales letters, one that hates videos with controls and so on...

                How can you compare selling one product online to a shop in a mall where you can walk around, look, touch, smell? It isn't even close to the same thing.

                Yeah, I think you are exaggerating a lot by saying it is rude. People hate long sales letters.

                Do you have long sales letters for any of your products?

                Why not have a small sales letter instead for those that don't want to read everything to figure out what your product does?

                Why isn't it rude to have long sales letters that waste our time trying to figure out what the product is or what it does?

                Why do you think I am making more sales with the video? You think more people like it? So I am alienating less people by using video. We all know we will alienate someone at some time with our sales letter or sales funnel.

                You don't need to answer the questions. I was just trying to make a point.
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                • Profile picture of the author Zeus66
                  Originally Posted by Thomas Belknap View Post

                  How can I force someone to sit through a video?
                  You're not. You're forcing them to make a choice: watch my entire video because I took away the controls, or leave my page.

                  Should I have 30 different renditions for each person? One for the people that hate long sales letters, one for people that hate no controls on videos, one that hates short sales letters, one that hates videos with controls and so on...
                  I can scan down a long sales letter. I can scroll to the bottom and find the price and order button. I have no such option with a video you took all the controls off of. You force me to sit through it all to get to anything else. See how that's apples and oranges?

                  How can you compare selling one product online to a shop in a mall where you can walk around, look, touch, smell? It isn't even close to the same thing.
                  That's not what I did. I said taking away the controls on a video is like walking into a store and being confronted by a salesperson who will not let you walk around, look, touch, etc. That was the point. They force you to make a choice: listen to my entire sales pitch right now or leave. That's what you're doing on your web page when you take video controls away and require it to be viewed before getting to a price, order button, opt-in, etc.

                  Yeah, I think you are exaggerating a lot by saying it is rude. People hate long sales letters.
                  Fair enough. I do think it's rude. I would never use such a tactic. I may very well make less money because I won't do it. That's ok. It's not all about making the highest conversion rate possible, regardless of the tactics involved. And as for long sales letters, again, people can still skim them (the reading version of fast-forwarding a video that you refuse to let them do in this analogy). So I've not taken away options when I use a long sales letter. And the order button and price is right there at the bottom, so if someone starts to get bored by my long letter, they have an option that isn't limited to leaving my page. Comparing a video without controls to a long sales letter, as you see, is apples and oranges.

                  Do you have long sales letters for any of your products?

                  Why not have a small sales letter instead for those that don't want to read everything to figure out what your product does?
                  Because they can skim and skip down by scrolling. Can they do any of that with your uncontrolled video pitch?

                  Why isn't it rude to have long sales letters that waste our time trying to figure out what the product is or what it does?
                  Answered twice above.

                  Why do you think I am making more sales with the video? You think more people like it?
                  I never claimed you wouldn't make more sales. I questioned way back at first if that claim was actually true and could someone show proof. I think I'd get a higher conversion rate with the same video with controls. If you or anyone else has tested that one variable (same exact page and video, one with and one without controls), I'm curious to know what the results were. It's the same curiosity I have about many black-hat tactics. I'd never try them, but I'm still curious, as a marketer, to know what's working for others.

                  So I am alienating less people by using video.
                  I'm not sure I see how that follows. How do you know that?

                  We all know we will alienate someone at some time with our sales letter or sales funnel.
                  Possibly. There's no way to know what might offend someone. At the end of the day, I prefer the chance of a few less sales and allowing someone the option of fast-forwarding or pausing a video. I'm quite sure I'm not alone in finding the videos that have no controls to be annoying. So I choose not to engage in that practice. How it impacts my bottom line is of no concern. Just because I can do something doesn't mean I should. I make a conscious choice to avoid certain practices, even if engaging in them might grow my bank account a little bigger. At the end of the day, we only really have our own internal measures when it comes to these issues, right? To each his own.

                  You don't need to answer the questions. I was just trying to make a point.
                  Me too.
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                  • Profile picture of the author JayXtreme
                    Originally Posted by Zeus66 View Post

                    You're not. You're forcing them to make a choice: watch my entire video because I took away the controls, or leave my page.
                    It's a very legitimate choice to force them to make.

                    Those that leave the page... probably didn't have the commitment level required anyways, imho.

                    I'm not saying that is 100% true.. I'm saying that, as well as other reasons, that is one heck of a reason for me to leave a video with no controls.

                    I am happy if that customer wants to leave.

                    They are giving me an answer to the question:

                    Are you committed enough to this cause?

                    I can scan down a long sales letter. I can scroll to the bottom and find the price and order button. I have no such option with a video you took all the controls off of. You force me to sit through it all to get to anything else. See how that's apples and oranges?
                    Some products are way too targeted for anyone to "scan down the sales page". I want a customer to know exactly what they are getting. Customers that scan are much more likely to refund on my ass when they find out that the product is not what they expected.

                    And not because I didn't put it all in a sales page, but because they didn't read all the sales page and expected something different to what I am giving.

                    It's not ALL about money for me, John.. although that does have a big say in things...

                    It's more of a filter on the kind of people I put into my funnel, a filter that is also a great sales booster in some scenarios...

                    It probably is considered a little rude by those people who aren't interested in what I have to say... but then, I'm not really selling to those people, am I?

                    The people who are really interested in what I have to say... won't complain about watching a video.. they'll actually enjoy it.

                    But more important than all this is:

                    I'm not emotionally invested in this method of using video with no controls... If I found that a video with controls was working better, I would be split testing that against other variables.

                    And then, I'd have to find another entry level commitment filter... it's really not only a money thing.

                    Not for me anyway.

                    But don't get me wrong... money is a big motivating factor for me. It keeps me focused. If a niche is profitable, I don't really care what I'm helping people with.
                    Signature

                    Bare Murkage.........

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  • Profile picture of the author JB
    I would only watch a video about something that couldn't be explained in normal English in less than an A4 of typed text.
    It would also ONLY have to be for something like a piece of machinery or extremely complicated software that the average help file couldn't deal with.
    Seriously, I hate videos - unless there is no way to explain the content without a visual then video is something I avoid like the plague.
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  • Profile picture of the author Yogini
    I would much prefer to read than watch a video. Also,remember sometimes people are at work and can't play a video or they are around family and don't want to disturb them. I prefer reading a pdf or text and then if there is a link to a video that will demonstrate the point (ie a how to type of situation) ,I may watch it if I need further clarification. I find that I can skim with reading but with a video you don't know where to fast forward to.

    Debbie
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  • Profile picture of the author Maddi
    Kevin and Zeus, are you looking forward to one of my sales pitch videos? lmao

    As for the answer to the question, I pretty much second John's opinion.

    It has to be short or at least relevant if long.

    I don't care about your history unless directly related to the topic of the video, but I don't mind a brief overview of the person's background.

    I love videos with a heavy accent and I've got my reasons why.

    Maddi
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  • Profile picture of the author KenThompson
    Based on all the responses, I'd recommend you test as much
    as possible for your niche. Anything I would add has already
    been mentioned regarding what I like/don't like.

    There may be a minority like me who just hates video, period.
    I will watch one but it heavily depends on who it's from.

    I remember seeing a video page that had a link for 'those who
    prefer to read,' and I thought that was so cool. lol. I read the
    material.

    Nothing stopping you from testing anything.

    Ken
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    • Profile picture of the author Lance K
      I just wish the "no controls" video types would at least find a way to include a rewind button. I'm a tad OCD, and if I miss something it bugs the heck out of me. So I might miss the next minute or two wondering what I missed. Then when I realized I just spent the last couple of minutes getting further behind, I'm likely to give up on it entirely.

      I don't need the ability to fast forward to the punch line and see the price. I just want to be able to rewind back to what I missed 10 seconds ago.

      Anyway...

      For me, the PERSON who made (or sent me to) the video holds more weight than anything.

      I'd watch an hour long video with no controls, average audio quality, etc. if Jimmy D. Brown, Paul Myers, or any of a few select others told me I would benefit from doing so.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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  • Profile picture of the author eaglechick
    I'm with Suzanne on this one. Bandwith in my country is extremely expensive. Why not offer both?

    Let's say an average marketer receives about 5 - 10 sales pitches per day depending on all the lists your subscribed to:

    Now what happens?? If you want to stay on top of the IM game you have to be informed about all the latest buzz.

    For today I've received a pitch to (Article Submitting Software)

    Pitch 1

    Brilliant pitch (video) short and to the point (Mark Mason)

    Video took me 9 minutes to watch. If presented in pdf format I could have reduced it to about 3 minutes. Like you know sometimes you have to include video to demonstrate how the software will work (like said depends on what you pitch)

    Will I buy - Yes - if I feel I need this to move forward.

    Pitch nr 2

    Brilliant sales page pitching new software to create ebookcovers. Short introduction, lay out what it can do for you. You don't need photoshop etc etc. Short video to demonstrate how it works. I'm a spelling fanatic so I notice a few spelling mistakes but I'll let it slide because it is a great product IMHO. This guy is not so well known in IM but for me his sales page was one of the best - no hype.

    Took me 3 minutes to skim the sales page - didn't watch the short video on how he demonstrate the software - he convinced me in his short and to the point sales page.

    Will I buy - Yes for sure.

    Next Pitch

    Daniel Tan SEOPressor - Fine - will buy if I was using Wordpress.

    Sales Pitch Video with No Controls

    Then I watch a video with no controls. It takes forever to load, the sound is bad, he is dragging on and on. The phone ring, the cleaning lady wants something. Ok - back to the video. Now I must start again because I missed some info. Nope, not going to because I'm in a hurry. Time is money.

    Will I buy - hell no!!!!

    One more thing - recently EZA produced a video about stuffing your articles with keywords. EZA produce good quality videos, but some of the people complained that they couldn't

    1 - Hear what the girls were saying
    2 - Couldn't play it (browser problems)

    I've received a couple of sales pitch videos I couldn't get to play -Did I fiddle around and spend time to make them play? No

    My question is - how quickly can you go through the mails in your inbox or do you have to spend an hour to go through all the stuff. Even you just receive 5 a day.

    This is only my personal reasons :

    1) Why I open a mail
    2) Why I buy

    But like pointed out = testing is probably the best way to go.

    One last word - take the launch of Affillo Jetpack (Mark Ling) - if I had the money available I would buy in a heartbeat. Even with that price tag.

    Why?

    No ridiculous claims
    Video and pdf
    Blog with comments
    Good reputation
    You feel like he care about your success
    No posing with Ferrari's
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  • Profile picture of the author pr456
    Banned
    less than 10 minutes, I dont have all day to watch someone babble
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  • Profile picture of the author kcorps
    Originally Posted by TimCastleman View Post

    So a bunch of people don't like watching videos ... as a marketer I understand that but what I'd like to know is what would make you want to watch them? What would make you spend a few minutes to watch a video?

    What type of content?

    How long?

    How do you want it to look?

    and any other ideas you have...


    Tim
    I am a blog viewer not an owner, so this is my opinion:p:

    Whatever the content is, it must be funny. People now like comedy so much. The world is too stressing these days.

    It must be less than 5 minutes. People are too busy only to watch the videos they do not oblige to view.

    I like to watch it with more demonstration than letters. I mean I like to watch the movement of the pictures.

    Good luck to you!
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  • Profile picture of the author drivedoctor
    I prefer "promotional" videos that give me a quick overview of the product or service, and how it's going to benefit me.

    For training purposes, I prefer a written step-by-step guidelines, which I can read much quicker than long drawn out videos. If the training documentation is supported by videos, that's fine. But not the other way around.

    Mark
    Oklahoma City
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  • Profile picture of the author Joseph Ratliff
    My video watching criteria...

    Video must have controls, if it's a pitch...put some text below so I can read bullets and the offer, if it's content...then keep it on point, if it's GOOD content...keep it on point but for sure include related points.

    If the content is REALLY good, it will include a PDF transcript below the video to download as well.
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  • Profile picture of the author KatyaSenina
    What makes you think people don't like to watch videos?

    As long it's not a salesvideo I'd be happy to watch it. If it must be a salesvideo, give some great value upfront before you get into the pitch. I hate it when people start pitching the very first second after you start the video. Maybe something to keep in mind?
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  • Profile picture of the author maggie2
    Interesting topic. I do not like videos. With a sales letter, even a long one, I can scroll down and read the headlines, check out the bullet points and check out the price. If I like what I see I'll go back and read some more. I will not watch a pitch video on a sales page. I simply ignore them.

    If it is an instructional video on how to do something then I may watch it but I want it short and to the point, no fluff. Apart from that I just don't watch them.

    On the other hand, I know some people who won't read sales letters and want to have a video of everything. So go figure, we're all different.

    If it were me, I think I might offer both the sales letter and the video. However, I will qualify that statement by adding that I would only do that if the video were well done and didn't look like an amateur did it.

    I also agree that it is a turn off to have fancy cars and houses in the video. Don't try to con me, just give me the facts and let me decide.

    I just watched a video today and the first 2 minutes of it really ticked me off. It was just candy, no point to it whatsoever. It was a waste of time and for that reason I won't be working with that product. It was a turn off for me.

    Lots of good feedback in this thread, btw. I'm glad you started it as it has provided some real insight into the topic.
    Signature

    Marg

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  • Profile picture of the author Scott Voss
    Just came across this thread. Thanks for asking the question Tim.

    Step 1: remove the B.S. propaganda at the beginning of the video. if you are taking a a webinar that you recorded, take the extra time to edit out the first 5 minutes of setting up the webinar (if you are the type that posts straight from the recording)

    Step 2: Set up the expectations for the video (what I am going to get). If the video is 1/2 way through and we haven't gotten to the goods, then I am going to ditch if I don't clearly know what to expect.

    Step 3: Put it on a good video server. If I am constantly dealing with the refresh pause, I am going to bail. (generally only a problem when the video is not put up on a hosting site like youtube or vimeo).

    Thanks Tim,
    Scott Voss
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  • Profile picture of the author deannatroupe
    One- make the video short (10 min or less). Two Don't take away the controls. Three give me the option to read the text version of what's in the video.
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    • Profile picture of the author DropWizard.com
      Short
      Quirky
      Catchy title
      Brain Candy
      EYE Candy
      Controls. Honestly it seems like I always have to take a bathroom break or someone phones just at the wrong moment. Lack of controls really ticks me off!
      Honest
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  • Profile picture of the author wtc
    Woah, this thread was sure fun to read... Especially the bits about controls on videos.

    @OP:

    Everyone's pretty much covered all the relevant bits already. Especially on promo videos.

    For instructional videos though, it'd better be something that actually needs to be SHOWN to best understood. Like demonstrating a martial arts maneuver or a series of actions using a complicated control panel.

    Otherwise, if its just info-content, why would I waste my time listening to someone READ OUT stuff for 2 minutes what takes me 30 seconds to read and digest?


    PS- About controls. I find that the best blend of "no-control + politeness" is to have only the pause control. This way, they can't speed through or rewind but still gives them ability to pause if phone rings or w/e. Probably converts LESS than strict "no-control" but... no ethics issue here.
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  • Profile picture of the author Richnana
    1)Please get to the point. You have my email address so send me the sob story in an email.

    2)Can you speak clear and distinct English for those of us who live in the USA>
    Provide options for English, Japanese,Chinese, UK speakers?
    3) Use the chalk board as well as speaking so If I am a slow student, I can still take notes.

    I thought I was the only one who hated videos. Now I don't feel so old and out of step. Thanks
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  • Profile picture of the author jamjar919
    Controls are good. You really need this in text or its pretty useless. Anything longer than 10 minuites is not good.
    Signature

    Feel free to ask me any IM related questions or add me on skype :D
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