Is this the end of HTML sites?

38 replies
With Google caffeine, where the "human activity" is added to the algorithm seems that web 2.0 will finally take over html sites for good.

Sites with interaction with people will get more relevance, so statics pages will be sandboxed? how about squeeze pages and sales pages, we will have to be forced to use web 2.0 properties in all of them?

Human activity will rule over backlinks?

I quite don't get it yet, can anyone explain me how its going to be?
#end #html #sites
  • Profile picture of the author TristanPerry
    Sites with a social aspect might be favoured more (first I've heard but it'd make sense), although the vast majority of the web is still static (I guess by "HTML" you mean static? Since dynamic Web 2.0 is still ultimately just [X]HTML..)

    So yeah - erm, nope. "HTML" sites aren't at an end.
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  • Profile picture of the author Bill Farnham
    Originally Posted by neodarth View Post

    I quite don't get it yet, can anyone explain me how its going to be?
    I think the ingredient you may be missing is the notion of Googles first page (and their other serps) as being extremely valuable virtual real estate.

    It does Google no good to serve up sites that have a shedload of backlinks and yet nobody goes there. And when they do try to put them up on the first page they become 'back button specials'. Google scores hitting the back button with a lot of weight.

    So sites that rank and allow the searcher to find what they are looking for (as opposed to jumping right back to the search page) will keep their ranking due to providing quality as defined by those searching for the keywords.

    In other words, don't just give Google what you think Google wants, give those who are searching the content they are looking for.

    HTML has little to do with it.

    ~Bill
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    • Profile picture of the author lukemeister
      Originally Posted by Bill Farnham View Post

      In other words, don't just give Google what you think Google wants, give those who are searching the content they are looking for.
      And the circle is complete. Content is still king?...
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    • Profile picture of the author N4PGW
      Originally Posted by Bill Farnham View Post

      And when they do try to put them up on the first page they become 'back button specials'. Google scores hitting the back button with a lot of weight.

      ~Bill
      Just a side note about the "back button specials." Years ago, I had a site that ranked on the first page of Google for a very uncommon term. I was demonstrating something to my father which involved my accessing the site and backing back to the page I had come from. The side effect was that while we were watching, I 'bumped' my sited right off the front page. I had no relationship to IM at the time, so it was no loss to me. We just laughed about it, but I discovered an important lesson I keep in my mind, even today, many years later.

      Buck
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  • Profile picture of the author coco28
    Most of my internet viewing is done at work, either reading stuff related to my work or at lunchtime when I read the online papers. My work's firewall blocks stuff like the popular social sites and I have no sound, so can't watch video. So, when at work, the only content I can view is the old fashioned, information rich, text based content. And thats the way I like it.
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  • Profile picture of the author Josh T.
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    • Profile picture of the author netkid
      @neodarth, interaction is even being done on opt in and squeeze pages. Have you ever seen the new crop of opt in and squeeze pages that allow comments below? And what about the videos on these pages including alt tags?

      The smart IM'rs are wise to the Google caffiene and going that route now to have their squeezes and opt ins still rank in the good graces of Google.
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      • Profile picture of the author jbode
        Originally Posted by netkid View Post

        @neodarth, interaction is even being done on opt in and squeeze pages. Have you ever seen the new crop of opt in and squeeze pages that allow comments below? And what about the videos on these pages including alt tags?

        The smart IM'rs are wise to the Google caffiene and going that route now to have their squeezes and opt ins still rank in the good graces of Google.
        I actually think that allowing people to leave comments lowers conversions on optin page

        I'd take a higher optin over site interaction any day

        Most squeeze pages don't rank high in Google anyways... they have very little content (especially my simple headline squeeze pages)

        ...I won't go over board making your sites 'interaction friendly'
        instead go with 'conversion friendly'
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        • Profile picture of the author netkid
          @Jbode, very true. Squeeze pages and opt ins should be used for destination pages anyway. All other efforts should be made to direct traffic to it as opposed to those pages themselves getting high rank. I agree.

          I do, however believe HTML sites are going the way of blogs. I teach face to face seminars about setting up a blog as opposed to HTML sites. They are easier to manage and get favorable treatment from the search engines. I even have experienced webmasters coming to my seminars to learn blogging. They want to transition their services to blogs
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  • Profile picture of the author bgmacaw
    Don't buy the hype being generated by someone who has a ebook/course/whatever to sell.
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  • Profile picture of the author dndoseller
    I think eventually a socially active site with lots of web 2.0 activity pointing to it will just be easier to rank with, like using WordPress and keyword domains helps now. These are all factors in a weighted average.
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    • Profile picture of the author JohnMcCabe
      Have you ever looked at the source code for a blog page? Sure looks a lot like HTML to me...
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      • Profile picture of the author Digital Storm
        Originally Posted by JohnMcCabe View Post

        Have you ever looked at the source code for a blog page? Sure looks a lot like HTML to me...
        haha - yeah, I agree it's html... Just because a blog is more user friendly doesn't make it "html free" unless it's 100% flash....

        Robert
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Robert Barnard View Post

          haha - yeah, I agree it's html... Just because a blog is more user friendly doesn't make it "html free" unless it's 100% flash....

          Robert
          Which isn't always that user-friendly. My wife likes to enter online contests and sweepstakes while she watches TV, and flash sites drive her crazy sometimes.

          Many flash forms won't function with form fillers like Roboform. Along with really silly design mistakes, like making your form captions the same color as your background, forgetting to include a submit button, etc. Granted, these are not inherent flaws of flash, but they seem to happen much more often in that format.

          One flaw that is inherent in flash is that the final product sometimes doesn't play nice with browsers other than the one it was designed in. There have been many times a flash form has hung up her laptop, requiring a three-finger salute to get things moving again.

          That's one reason I believe some variant of html will be around for a long time to come - at least until I can get Dennis's astral thingie working...
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          • Profile picture of the author Dennis Gaskill
            Originally Posted by JohnMcCabe View Post

            That's one reason I believe some variant of html will be around for a long time to come - at least until I can get Dennis's astral thingie working...
            Reboot, John, reboot.
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  • Profile picture of the author Derwin
    I do not think that HTML sites will be end. Although HTML sites are static but not dynamic but they are not gong to be end.On the other side web 2.0 websites getting popularity in dynamic side and people can design and create their own websites in minutes like blogs on word press. In this view we can say that these website became more popular than HTML static websites.
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    • Profile picture of the author netkid
      @John McCabe, Well the fact is, CSS and PHP, which is the language of Wordpress, all refers to HTML code! LOL
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      • Profile picture of the author JohnMcCabe
        Originally Posted by netkid View Post

        @John McCabe, Well the fact is, CSS and PHP, which is the language of Wordpress, all refers to HTML code! LOL
        Exactly. CSS, PHP, perl, javascript, whatever, all essentially are methods of manipulating html code when used to create a web page. Or maybe that should be "display a web page"...

        So the question isn't really whether HTML is dying. It's really whether some methods of producing HTML that are fading away.
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        • Profile picture of the author netkid
          I think what the OP meant was straight HTML sites are dying.

          Like my "conventional webmaster" that I use told me how tedius it is to make flash based sites with hand coding of a static site with Dreamweaver.
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  • Profile picture of the author insomniacl
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  • Profile picture of the author houseaz
    I'm sorry but I've had this discussion with people who have claimed this but Google would essentially make themselves irrelevant by passing info people didn't want. Imagine searching for "chevy cars" and the first link being a hubpages or squidoo link? I don't think so. QUALITY content will always rule. And by quality I don't mean India or the Philippines rewrites.
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  • Profile picture of the author Haussingen Peter
    it depends the content i think...even the web2.0 has good interaction.
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  • Profile picture of the author Dennis Gaskill
    Oh yes, HTML is dead. It's all about The Cosmic Internet now. You don't even need a computer. You just log into your Universal Consciousness account and the answers come to you before you think of the questions. It's brilliant! Act quickly and be one of the lucky few to grab the special report, Is Everything Dead? at no cost.




    Sorry, no offense intended. I couldn't help myself. You know how it is.
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    • Profile picture of the author neodarth
      Originally Posted by Dennis Gaskill View Post

      Oh yes, HTML is dead. It's all about The Cosmic Internet now. You don't even need a computer. You just log into your Universal Consciousness account and the answers come to you before you think of the questions. It's brilliant! Act quickly and be one of the lucky few to grab the special report, Is Everything Dead? at no cost.




      Sorry, no offense intended. I couldn't help myself. You know how it is.
      As a proud member and in the name of the "Cosmic Internet brotherhood: 2012 the end of times" I must said.... no offense taken

      Message send from my iThink Astral device
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  • Profile picture of the author neodarth
    Yeah... As a completely ignorant on web coding I didn't get it right... (I can't tell the difference between html, xhtml, css they are like ancient greek for me)

    What I was intended to ask is if all those web sites with 4-5 static pages the kind of "set up and forget" will no longer fall into Google's grace.

    This is because I have a couple of those "overloaded flash" sites SEO optimized that were anchored on #2 for six months on Google, but a month or so ago they drop to #51 and below on Google, but on Yahoo and Bing they remains on #1.

    That's make me wonder if I have to move my static sites to wordpress.

    But what you guys said makes sense.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by neodarth View Post

      Yeah... As a completely ignorant on web coding I didn't get it right... (I can't tell the difference between html, xhtml, css they are like ancient greek for me)

      What I was intended to ask is if all those web sites with 4-5 static pages the kind of "set up and forget" will no longer fall into Google's grace.

      This is because I have a couple of those "overloaded flash" sites SEO optimized that were anchored on #2 for six months on Google, but a month or so ago they drop to #51 and below on Google, but on Yahoo and Bing they remains on #1.

      That's make me wonder if I have to move my static sites to wordpress.

      But what you guys said makes sense.
      Google is putting more emphasis back on content, so sites as you describe here will suffer. It's for a lack of content though, not because of using HTML or being a static site. I have a static site that does great in Google, but it has about 300 or more pages of content.

      PS - I got a kick out of your reply to my previous comment.
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  • Profile picture of the author postsorcius
    no, html is not at the end, it's just getting better, for example html 5, can make your site more interactive, and it's HTML, so HTML will be here for more years .... it's the combination of elements that can make your site really nice and interactive, or just static, and old fashioned
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  • Profile picture of the author Arun Pal Singh
    Nothing dies! Everything evolves.

    :-)
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  • Profile picture of the author Nicola Lane
    People seem to go so caught up in trying to work or game or out fox the search engines that they lose sight of what the search engines are actually trying to do.

    Gain repeat custom by providing the results that the searcher wants

    Most times a searcher does not care what sort of page or site comes up in the results, obvious exceptions are someone searching from an iphone does not want a flash page coming up in the results!

    Think about it. If you are looking for the opening hours of your local library do you really care whether it is a static page, a facebook page or a PDF document? All you want to know is when the library is open.

    Hope that helps

    Nicola
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    • Profile picture of the author Fun to Write
      I have a high-ranking authority site that is html. So, I'll wait and see if its rankings have any drastic changes. Not worried yet, though.
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  • Profile picture of the author HorseStall
    Static HTML pages are still the fastest to load. Also the fact load speed is a factor in ranking, I think its safe to say HTML is here to stay.
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  • Profile picture of the author antonrsa
    At last...
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