How Do I Learn Marketing?

28 replies
I have to admit. I'm not much of a marketer.

Online, I do really well by building on a couple authority websites I have. Most of my income comes from adsense and private ad sales. I don't sell products at all.

Offline, I own an indoor media company. All i do is space selling.

I'm starting to realize that I'm not much of a marketer. I'm not good with creating marketing strategies.

I want to branch out my offline company into something of a marketing agency. This isn't some knee jerk thing and I want to do that only if I know I'm good enough to give out marketing advice and prepare marketing plans.

How do I become a good marketer?
#learn #marketing
  • Profile picture of the author Shaun OReilly
    Study and apply what you learn from some of the masters
    of marketing - present and past:

    Current Masters of Marketing:

    • Jay Abraham
    • Dan Kennedy
    • Drayton Bird
    • Joe Sugarman

    Past Masters of Marketing and Copywriting:

    • Claude Hopkins
    • John Caples
    • Robert Collier
    • Victor Schwab
    • David Ogilvy
    • Eugene Schwartz

    Apply as you learn and you'll become better at marketing
    with each passing each day.

    Dedicated to your success,

    Shaun
    Signature

    .

    {{ DiscussionBoard.errors[2398583].message }}
    • Profile picture of the author David Jackson
      Originally Posted by Shaun OReilly View Post

      Study and apply what you learn from some of the masters
      of marketing - present and past:

      Current Masters of Marketing:

      • Jay Abraham
      • Dan Kennedy
      • Drayton Bird
      • Joe Sugarman
      Past Masters of Marketing and Copywriting:

      • Claude Hopkins
      • John Caples
      • Robert Collier
      • Victor Schwab
      • David Ogilvy
      • Eugene Schwartz
      Apply as you learn and you'll become better at marketing
      with each passing each day.
      Yep, that sums it up nicely. Although I would add to that list the great Drew Eric Whitman. Notice, Shaun said study and apply. In fact, he said apply twice. That's because...

      "Knowledge without application is totally useless!" - David Jackson
      Signature

      Powerful, Free Marketing Tips to Help Grow Your Business!
      http://www.free-marketing-tips-blog.com

      {{ DiscussionBoard.errors[2399219].message }}
      • Profile picture of the author dbarnum
        Ideas:

        - Check for online and / or local marketing courses, programs and certification

        - Ask your local librarian to help gather library resources together for you. Many libraries have ebook downloads you can use now, too, in addition to CDs / DVDs, print books, and other resources.

        - Head to Amazon.com and search for marketing magazines & books, ranked by best sellers, then find these at your local library or order them if your budget allows. Dummies books are good, and here are a couple good reads:

        "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition," by David Meerman Scott (Paperback - Jan. 12, 2010)

        "Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition," by Andy Sernovitz (Hardcover - Feb. 3, 2009)

        "Inc." magazine has articles on growing business, and some of the content shares specific marketing that has been found to work well today (and points out what doesn't, a lot of times, too).
        Signature




        {{ DiscussionBoard.errors[2399298].message }}
    • Profile picture of the author Davioli
      Originally Posted by Shaun OReilly View Post

      Study and apply what you learn from some of the masters
      of marketing - present and past:

      Current Masters of Marketing:

      • Jay Abraham
      • Dan Kennedy
      • Drayton Bird
      • Joe Sugarman

      Past Masters of Marketing and Copywriting:

      • Claude Hopkins
      • John Caples
      • Robert Collier
      • Victor Schwab
      • David Ogilvy
      • Eugene Schwartz

      Apply as you learn and you'll become better at marketing
      with each passing each day.

      Dedicated to your success,

      Shaun
      Thanks Shaun,

      I'm going to check them out and select a couple of them that I can start with.
      I know basic stuff and I've been in the media industry for over three years so I'm hoping that it'll be easier.
      Signature

      {{ DiscussionBoard.errors[2401160].message }}
  • Profile picture of the author bizfox
    Originally Posted by Davioli View Post


    How do I become a good marketer?
    It's never been easier to be a master marketer than today.

    Here's a big tip:

    Measure everything and test. No need for talent. No need for creativity. Just trial and error and testing constantly. This will make you a master marketer in the shortest amount of time.
    {{ DiscussionBoard.errors[2398607].message }}
  • Profile picture of the author sdentrepreneur
    I learned 90% of my Internet Marketing skills from Carbon Copy Pro. Their training is similar to an Internet College course.
    Signature

    Learn Digital, Internet and Social Media Marketing For Your Business
    Click here to learn more - Digital and Social Media Marketing Training Course

    {{ DiscussionBoard.errors[2399154].message }}
  • Profile picture of the author BonganiS
    As I participate in such forums, I learning marketing. I use the ebooks that are available here and on other sites and put into practice what I learn. Learning something is a process. I am sure that this forum is very rich with information. Joining the War Room has also helped me greatly. To your success! Good luck.
    {{ DiscussionBoard.errors[2399207].message }}
  • Profile picture of the author Matt Morgan
    Originally Posted by Davioli View Post

    I have to admit. I'm not much of a marketer.

    Online, I do really well by building on a couple authority websites I have. Most of my income comes from adsense and private ad sales. I don't sell products at all.

    Offline, I own an indoor media company. All i do is space selling.

    I'm starting to realize that I'm not much of a marketer. I'm not good with creating marketing strategies.

    I want to branch out my offline company into something of a marketing agency. This isn't some knee jerk thing and I want to do that only if I know I'm good enough to give out marketing advice and prepare marketing plans.

    How do I become a good marketer?
    Experience plays a good part of it too, you can learn alot from the experiences you have trying the various aspects of marketing.
    Signature
    -> [FREE WSO 1] Discover 77 FREE Ways To Generate Traffic!
    -> [FREE WSO 2] Discover 67 Killer Traffic Methods Which Will Crush Your Competition!
    -> [FREE WSO 3] Discover 77 Amazing Blogging Tips To Explode Your Profits!

    ...…..Now LISTEN CAREFULLY! ===> [WSO REPORTS 4, 5, 6 are >> Found Here]
    {{ DiscussionBoard.errors[2399314].message }}
  • Profile picture of the author hometutor
    Sir;

    You're already have one up on most internet marketers. You already own your own business and have that mindset. The internet is not much different. People are people. Your offline experience can be used online

    Rick
    {{ DiscussionBoard.errors[2401176].message }}
  • Profile picture of the author Ashley Wright
    Check out my website Kidding, truth is your in the right place right here to learn what you need to!
    {{ DiscussionBoard.errors[2401499].message }}
  • Profile picture of the author J.Bell
    Personally I would highly recommend checking out the four hour work week blog. Tim Ferris created several ingenious campaigns both for his company and his book. He highlights them in several webcasts. I would link you to them, but I unfortunately can't post links yet. Good Luck
    {{ DiscussionBoard.errors[2402075].message }}
  • Profile picture of the author karl benn
    hey,
    i just wanna how to do marketing.....infact i want to know something about marketing . and as per ur blogs i m so impressed...great guys!!
    {{ DiscussionBoard.errors[2402091].message }}
  • Profile picture of the author Eric Louviere
    Originally Posted by Davioli View Post


    How do I become a good marketer?
    Here's my top 10 tips on becoming a good marketer:

    1. Get really good at getting a lot of targeted prospects to view your offers

    2. Get really good at selling them (converting them) from targeted prospects -- into buyers of your stuff.

    3. Sell more and more stuff to those prospects and buyers of yours

    4. I forgot the rest of the top 10
    {{ DiscussionBoard.errors[2402209].message }}
  • Profile picture of the author camandi
    I must admit I was stumped by internet marketing for a long time.

    I have a great product, I put it out and guess what, no one bought it or bit. WHY??? The world is so big an numbers should do justice??? IT'S THE PROCESS!!!!! and there is a right and WRONG way of doing things.

    I don't know your level of marketing but I was at a loss my self, and can say now I am almost what I would consider close to an expert, thanks to my peers and my self for paying attention and reading their stuff and applying all of what I know and archiving it.

    I was lucky enough to become apart of Mike Filsaimes marketing funnel by fluke of clicking on an ad from another marketer.

    I bought the butterfly marketing manuscript and I will tell you what. That is some of the most powerful stuff that will get you understanding marketing over time, especially if you are running a business or have a product you want to release to the world. It won't all click right away.

    Now I say overtime, because the learning curve has to be developed, and then the "getting it" part will take place as you read it a few times during your development and release process. Your enthusiasm is a big part as well, because the energy this stuff takes can make a man go insane! It's the result in the end is why I am doing it, not so much the money anymore, its that chain reaction I want to see.

    I started to release my site for June 22, 2010, and I thought I should read Butterfly Marketing and listen to the CD's one more time. (I read it while I was in product design and upgrades.) MAN I WAS SO RIGHT!!!!

    It all began to click and I realized the biggest mistakes at that point I was making and I since reconstructed the entire launch process. What I did is took the advice forbadem and applied a mind map and process of applying all the info I leaned ad my process along with all my additional ideas. It was the best time I ever taken to reconstruct the launch of my site. This is where all the advice, the work, the "doing and knowing," has actually become UNDERSTANDING! Understanding is the key honestly!

    I will tell you one-thing, developing a product or having a product to promote is the main thing you will want to have along with understanding you neche and how to get them to TAKE ACTION! The rest will come when you learn from the experts that have all done it and know.

    Now I can say, I completely understand why I was so lost in marketing before and now I get it!!!!! That is the bets part my friend is when it all clicks.

    I must say thank you Mike Filsaime and all the marketers that you learned from like Mark Joyner amongst many others that are on your CD package, that product is good. You have a great story and a great product neche I will always promote for online marketing.

    I am sure there are many other marketers out there that are very good, I just found my self learning from Mike Filsaime and I feel lucky because of that for the product I started when I was 18, (Now I am 30)

    I know I am not allowed to promote anything on this, I don't even know if I can use a forum signature, I have seen it on here, but I may get penalized $500 if I tell you my site so you can see how I am putting Mikes Material to use as I am in a pre-launch mode.

    Any ideas or forum moderators that can maybe help here as my site can be a great example of a product release for a newbie who has no connections with JV partners.

    Cameron Edwards
    you can always see my profile and see you tub videos.

    Take Care and enjoy the process!
    {{ DiscussionBoard.errors[2402258].message }}
  • Profile picture of the author PPC-Coach
    Read all you want, but that won't matter at all unless you take action.

    The best thing to do is pick a traffic source and do a campaign on it.

    Yes you'll struggle, be confused and have questions, but you can come to forums like this and ask questions.

    {{ DiscussionBoard.errors[2402330].message }}
  • Originally Posted by Davioli View Post

    I have to admit. I'm not much of a marketer.

    Online, I do really well by building on a couple authority websites I have. Most of my income comes from adsense and private ad sales. I don't sell products at all.

    Offline, I own an indoor media company. All i do is space selling.

    I'm starting to realize that I'm not much of a marketer. I'm not good with creating marketing strategies.

    I want to branch out my offline company into something of a marketing agency. This isn't some knee jerk thing and I want to do that only if I know I'm good enough to give out marketing advice and prepare marketing plans.

    How do I become a good marketer?


    Hi!

    I think you're already a good marketer.

    You build authority sites and this gives you profits from Adsense and private ads...

    ...which means you choose the right keywords and implement the right target traffic generation campaigns...

    ...and the right keyword research and target traffic generation strategies = you know what a lot of people need which you can profit from (you can select the right niches and subniches for Adsense and private ad profits), what they're talking about (you can bring them from other sites to yours), what they're looking for (you can most likely rank your sites and those with your links high for your target keywords in terms of searches), what they actually need based on what they're searching for and where to place those ads so they can see it right away (this is why they click those ads and why others offer you private ad space rental), where they hang out (you can find them and bring them from other sites to your sites), what stuff they'll most likely share with their friends/colleagues/family (this is why you can generate sources of steady traffic volume), etc.

    That's good marketing.

    Other marketers and companies buy ad spaces from your business -- this means other marketers and companies aiming to sell more to their target customers go to you because they consider you a big help in their marketing and sales generation campaigns, making you a marketer of other marketers already.

    You not only know how consumers think (your niche sites which generate Adsense and private ad profits), but also how marketers think (marketers buy your services).

    Now that's good marketing.
    Signature

    Professional Content Writing Service @ $0.03 / Word: Contact Us HERE
    • We have 2 decades of real world expertise in subject areas like Machine Learning / Deep Learning / AI / IOT / software programming / DIY electronics, digital marketing and telesales, product review / tutorial / blog / news article writing ...

    {{ DiscussionBoard.errors[2402527].message }}
  • Profile picture of the author SteveHunter
    Start reading - the more you read and grab knowledge, the more money in your pocket.

    The Dan Kennedy books and Guerilla marketing books are a great starting point!
    {{ DiscussionBoard.errors[2402627].message }}
  • Profile picture of the author Assetlink
    Well when I say I agree with some of you and disagree with many of you. For me marketing has always meant to be trial and error, you try something--> success or another way which doesn't work. After all marketing is all about creativity, for that you have to try new things. Hence yes read from the people listed above but don't follow set rules of Marketing Books.
    {{ DiscussionBoard.errors[2402650].message }}
  • Profile picture of the author Assetlink
    If you really want to read, then read white papers, case studies from websites of good marketing companies and analysts.
    {{ DiscussionBoard.errors[2402671].message }}
  • Profile picture of the author Derwin
    first of ll you should use Google and find few good articles and study them with your whole care. I think that you learn easily and can make lot of money from it.It depends upon you that how you utilize it. see white articles of good marketing companies.You should be more energetic and be specific.
    {{ DiscussionBoard.errors[2402721].message }}
  • Profile picture of the author DubDubDubDot
    Originally Posted by Davioli View Post

    I want to branch out my offline company into something of a marketing agency.
    There is a huge difference between being what we call an Internet Marketer around here and being a real life marketer. The people involved with legitimate marketing firms generally have bachelors degrees and MBAs.

    The advice being given in this thread is geared more towards someone that wants to sell low end marketing services through their forum sig where they claim to be a marketing mastermind. It sounds like you don't want to be that guy. Not that there is anything wrong with that. There are services on all levels.

    Contact the university nearest you for admissions information.
    {{ DiscussionBoard.errors[2403324].message }}
    • Profile picture of the author funkynassau
      Do you have the time/inclination/money to go to college to take a marketing course? My son is half way thru a 2 yr biz marketing college course and the amount he's learned already is staggering! There may be a part time course in your area that you could take.
      Signature

      ChipFixx custom mixed auto touchup paint kits.
      http://www.chipfixx.ca

      {{ DiscussionBoard.errors[2403498].message }}
    • Profile picture of the author Davioli
      Originally Posted by DubDubDubDot View Post

      There is a huge difference between being what we call an Internet Marketer around here and being a real life marketer. The people involved with legitimate marketing firms generally have bachelors degrees and MBAs.

      The advice being given in this thread is geared more towards someone that wants to sell low end marketing services through their forum sig where they claim to be a marketing mastermind. It sounds like you don't want to be that guy. Not that there is anything wrong with that. There are services on all levels.

      Contact the university nearest you for admissions information.
      I don't want to be that guy.
      I'm close to becoming a CPA so I can't take up anymore classes at the moment. I'm taking Shawn's advice and reading up on marketing ..
      Signature

      {{ DiscussionBoard.errors[2418472].message }}
  • Profile picture of the author iamchrisgreen
    Originally Posted by Davioli View Post

    How do I become a good marketer?
    That question is just FAR TO MASSIVE to answer on a thread like this. It's going to be like eating an elephant.

    Maybe there are more specific goals you have?

    1. How do I learn to get traffic to a site?
    2. How do I pick a niche to work on?

    Those will give you a teeny tiny taste of online marketing...
    {{ DiscussionBoard.errors[2403537].message }}
  • Profile picture of the author good2go4
    Reading is great - I do it a lot, but I agree with some of the other comments here that the best way to learn marketing is to do it; and it sound like you have already been doing that. I found I started to suffer from the "information overload" after a while, especially when trying to make money online and that overload was actually paralyzing my efforts - I was so scared I would do something wrong that I didn't do anything at all.

    My favorite quote is appropriate here - success is going from failure to failure with enthusiasm (Churchill) so take action and learn as you go.
    {{ DiscussionBoard.errors[2418725].message }}
  • Profile picture of the author khp
    Just jump in and do it. Whether its right or wrong, the biggest thing is to get started. Someone elses plan might not work for you. So you have to try something and test it and see if it works.
    {{ DiscussionBoard.errors[2418856].message }}
  • Profile picture of the author sraar
    hello everyone,
    I'm new here and I'm looking to have a membership site developed in the internet marketing / PLR / Rights niche. I do not have ANY technical skills (I cannot FTP and have no site skills) so it would have to be a complete membership site set-up. I am not looking to buy a script...I've tried those and its too hard.
    My budget is about $100.
    Any suggestions on where I can get this?
    Thankyou.
    {{ DiscussionBoard.errors[2418906].message }}
  • Profile picture of the author jis4challenge
    If you are a novice, then join a good internet marketing education course. A good internet education course will surely help you to full fill your life ambitions. So, hurry to join a serious good internet marketing course to get a clear idea about what real internet marketing is .....
    {{ DiscussionBoard.errors[2830342].message }}

Trending Topics