High Ticket Or Low Ticket First?

4 replies
Hey Warriors...

Here's the scenario:

You partner someone for a JV, to create a solid product that's related to the IM community aka how to make money online. It's going to be a solid product, you know it, with no stone left unturned. You plan to target the IM newbies and anyone else who's struggling to make money online.

Personally, you've been making some money online...nothing to boast about, just some high 4 figure profits monthly, and so has your partner. Problem is, the IM community HAS NOT heard about the 2 of u AT ALL.

In that case, would you go ahead and still price the product at high-ticket level or would you release other products at lower levels first to build some credibility?

What would you do, if your partner insists on going high-ticket...like 497 and up?

Mister Bryan
#high #low #ticket
  • Profile picture of the author tdpubs
    Why not establish your bonafides first. Conduct a series of podcasts, interviews, classes and online tutorials to develop your rep. Get a series of testimonials and become Google-worthy so that your reputation is identifiable.

    It is important for your students to have a sense of your history and credibility in order to justify the cost of your program. If you feel that the program is worth the effort and cost, go with it and be sure to offer an ROI for your program. You may be selling the emotional sizzle but you'll also need logical justification for them to own their decision. Hope that helps.

    DiD Publishing
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  • Profile picture of the author Rob Thayer
    How about starting a membership site instead, where you drip out the content over an 8-month period and charge $47 a month? You still get about what you wanted for your product, and the barrier to entry is fairly low. If your content is good, people will continue to pay for it. And if you keep cranking out content, you may be able to surpass your $497 mark per customer.
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  • Profile picture of the author Ashley Wright
    Personally establish yourself 1st, BUT I do remember Tristan Bull, cam out with a $1997 product straight away and people bought it so it can swing both ways! Truthfully cost is not a factor if you can build a re pour with your soon to be customers...
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  • Profile picture of the author CDarklock
    Originally Posted by Mister Bryan View Post

    What would you do, if your partner insists on going high-ticket...like 497 and up?
    Go high-ticket.

    Seriously, what's the worst that can happen? People don't buy?

    That's where you are now!
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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