A mate of mine is wanting to start his own Chartered Accountancy firm and is in the middle of getting a website developed. He asked me for some advice about traffic so I told him about keyword research etc. Thing is, all the keywords he wants to rank for either have <50 local searches per month or no data is available (using Google's KW tool). And these are keywords like "mycityhere accountants".
So how do you drive traffic to a site if only a handful of people are searching for it? I mean, getting to the first page of google seems like a lot of work for potentially a maximum of 50 visits.