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Holy $h#$ -- Is Optional Continuity Illegal?

by The Oilman
6 replies
Hello All

I am really struggling with trying to figure out how to do continuity ethically and cleanly.

I want to bundle it into my main offer, but make it so someone can remove it if they please.

But I've recently found out that pre-checked boxes are illegal.

Yet, if you search google for "optional continuity" you'll find tons of gurus talking about offers where the customer can "Remove" the continuity element from the offer, before they check out.

So waht is the deal? Is it only the PRE CHECKED BOX that is illegal? Can you have it in a shopping cart where they press "remove" .. or is that the same thing?

PS -- I really need some serious help here -- and I am also looking for a coach on continuity offers --- if someone can help me, or point me in the right direction, please PM me.
#$h#$ #continuity #holy #illegal #optional
  • Profile picture of the author Johnny Slater
    You can't have it pre set up in any way that requires the customer to remove it. It has to be set up in a way so that the customers have to actually add it themselves.

    I'm not sure why people make it so hard though. All you have to do is use paypal and set up a free trial with a recurrin billing after the trial. If the customer goes through paypal checkout they know exactly what they are getting because paypal spells it out very clearly.

    Continuity isn't a problem legally. If you try in any way to sneak it into the process without the customer knowing, or if you require the customer to preform any action to remove the continuity that is where it becomes illegal.

    Btw.. part of the new FTC rules, something that most people miss, is that you can't have any kind of continuity program as an OTO any more. My understanding of the rules is that you can't offer any kind of upsell that comes with a continuity. I might be wrong on that but when I went over the rules that is what I got out of it.
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  • Profile picture of the author Andyhenry
    Originally Posted by The Oilman View Post

    Yet, if you search google for "optional continuity" you'll find tons of gurus talking about offers where the customer can "Remove" the continuity element from the offer, before they check out.
    That's because some of the people IMers call Gurus are all about trying to manipulate people and trick them into payments. They think that's the same as marketing.

    Don't take your lead from them - especially if you know they're doing something you're not comfortable with.

    You seem to know what you need to do - just stop letting what other people are doing cloud your thinking and you should be fine.
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    nothing to see here.

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    • Profile picture of the author Mohammad Afaq
      Originally Posted by Andyhenry View Post

      That's because some of the people IMers call Gurus are all about trying to manipulate people and trick them into payments. They think that's the same as marketing.
      I won't say all of them but there are some gurus that are trying to manipulate people and make some extra money and I say this from personal experience.

      Now I love warrior forum and I want to be here for a long time so I won't get myself in trouble by saying out names
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      “The first draft of anything is shit.” ~Ernest Hemingway

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  • Profile picture of the author The Oilman
    So optional continuity, as described by many of the gurus, is now illegal?

    http://www.continuityblueprint.com/D...Continuity.pdf
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  • Profile picture of the author davemiz
    why are you making this so complicated?

    make the check box UNCHECKED.

    problem solved.

    end of thread.
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    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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  • Profile picture of the author The Oilman
    Yikes. Sorry.
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