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This Keyword Research Info Has Me Baffled...

by VanessaB
4 replies
Good morning warriors,

I was hoping someone could help me make sense of something that just doesn't make sense at all. Last night I was doing some KW research, the subject of 'finance.' And here's what happened...

Tons of really good phrases with high search volume
Plenty of PPC ads to support the idea that it's a profitable niche
Not a whole lot of competition on the optimized pages...?

The only guess I have at the reason for the last is that there aren't a lot of 'affiliate programs' or CPA offers, etc, to warrant loads of affiliates optimizing pages.

My other thought is that even if there are affiliate programs for products in the niche, the actual subject is a bit complicated and affiliates just aren't comfortable writing about it.

Does anyone else have any ideas on this?

Thanks,
Dani
#baffled #info #keyword #research
  • Profile picture of the author articlestream
    If it were a profitable niche, or even a high traffic niche, you'd find competition, even without strong affiliate program support.

    Adsense and other advertising options or even list building can be just as, or even more profitable.

    It could be that you've found an untapped winner but I'd double check your numbers and the competition.

    If all else fails, it's in the finance niche, throw up some It's just lunch or AshleyMadison dating ads and you'll still make a couple of bucks here n' there.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by DanielleS View Post

    Good morning warriors,

    I was hoping someone could help me make sense of something that just doesn't make sense at all. Last night I was doing some KW research, the subject of 'finance.' And here's what happened...

    Tons of really good phrases with high search volume
    Plenty of PPC ads to support the idea that it's a profitable niche
    Not a whole lot of competition on the optimized pages...?

    The only guess I have at the reason for the last is that there aren't a lot of 'affiliate programs' or CPA offers, etc, to warrant loads of affiliates optimizing pages.

    My other thought is that even if there are affiliate programs for products in the niche, the actual subject is a bit complicated and affiliates just aren't comfortable writing about it.

    Does anyone else have any ideas on this?

    Thanks,
    Dani
    Dani, I think you are pretty close on why there's little competition.

    1. It's a lot easier to write 250-400 words on curing back acne or some sexual dysfunction than it is to write something intelligent on using trusts for estate planning.

    2. Many of the subjects you would be promoting are fairly heavily regulated. Insurance, various investments (stocks, futures, bonds), real estate - all require some sort of licensing, and many of those licenses are geographically limited. I've held both insurance and real estate licenses in the past, and both were limited to the state issuing the license.

    3. The marketing of many of these products and services is heavily regulated, with tight restrictions on what you can and cannot say. Even regulations on who can say what.

    That's not to say you should abandon the market. If you can find your way through the maze, the odds of there being cheese at the end are pretty good.
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    • Profile picture of the author VanessaB
      articelstream,
      thanks. I plan on checking the numbers again today.

      John,
      That's what I was thinking, that it was the regulation on the industries in the niche.

      That being said, I'm not trying to be an affiliate for anything, or promote a blog or CPA offers.

      This particular KW research was based on a possible USP for one of my own products that I'm working on.

      So far, I also see virtually no Web 2.0 competition.

      I'm going to have a go at it anyway, as you both suggested, but with no monetization. Worse things that happens is, I spend half a day finding something that doesn't work.

      Thanks guys.

      -Dani
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  • Profile picture of the author articlestream
    If you have found a high traffic / low competition keyword, by all means, go for it. Nothing ventured, nothing gained.

    If you do find success, you can always figure out the monetization angle later on. I'm sure you'll be able to find something. It may not be a direct match but could still appeal to the traffic you have. Not a perfect solution but it's better than nothing.
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