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how can i know how hard i can get my offline clients site top page

by jstarx
11 replies
I have a potential client who is a chiropractor in Arvada Colorado.

I am going to outsource the SEO work. Im curious , how do i see how Easy or how hard it will be to get him top page rankings for keywords that are good for a chiropractor in Arvada Co.

I know nothing is garaunteed with google. But how do i give him an idea of about how long it should take.

Of course i want to make sure i have whatever work done that will get him there as fast as possible.

Another question. His site has very little content. How much harder is it to get rankings for his site if he doesnt have those keywords on his site?

thanks guys
#clients #hard #offline #page #site #top
  • Profile picture of the author CJ.Online
    SEO generally takes at least 3 months. Trying to get to the top of Google fast is only going to get your page banned. You need to build backlinks at a slow, constant rate.
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  • Profile picture of the author Kevin_Hutto
    Jstar,

    Quick question... If you don't know how to check these things... Why are you taking on clients? I appreciate that you are taking action if you have a prospect, but you are just going to screw your reputation if you are out there selling something that you dont know how to do yet.
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    • Profile picture of the author jstarx
      Originally Posted by Kevin_Hutto View Post

      Jstar,

      Quick question... If you don't know how to check these things... Why are you taking on clients? I appreciate that you are taking action if you have a prospect, but you are just going to screw your reputation if you are out there selling something that you dont know how to do yet.
      This is a good point. I have a few good seo people ive spoken to on the forum who are willing to take on the SEO work once i close a client. Regardless of how hard it is , given the reputation of these people i have no worries they will get the job done.

      I want to be able to judge for myself how hard or easy it will be to get first page rankings ..... Without going to my SEO guy and asking him.

      They will pay me to get the work done to get them ranked and i can deliver that to them. I have no worries that the people i am outsourcing to can get it done. but for my prospecting purposes i would like to be able to talk to people and know whats easy and what isnt, but they can get the job done regardless.....

      i totally understand the question though
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      • Profile picture of the author Black Light Ent
        Originally Posted by jstarx View Post

        This is a good point. I have a few good seo people ive spoken to on the forum who are willing to take on the SEO work once i close a client. Regardless of how hard it is , given the reputation of these people i have no worries they will get the job done.

        I want to be able to judge for myself how hard or easy it will be to get first page rankings ..... Without going to my SEO guy and asking him.

        They will pay me to get the work done to get them ranked and i can deliver that to them. I have no worries that the people i am outsourcing to can get it done. but for my prospecting purposes i would like to be able to talk to people and know whats easy and what isnt, but they can get the job done regardless.....

        i totally understand the question though
        Unable to send PM at this time but would like to discuss SEO with you and who you use to outsource your work to because to am a consultant up in Canada. feel free to pm me and looking to outsource work now
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  • Profile picture of the author Kevin_Hutto
    OK... Take this for what its worth... But I used to run a big SEO firm that had lots of fortune 500 clients... So, I have some experience. The problem you are going to run into is that you are going to make promises that the SEO guys cant keep... to get the sale. Then, you collect a couple months fees and the customer doesnt see the ROI and they fire you - or worse - they call you every day and bitch at you about it. Its a very tricky thing. Making the sale vs tempering expectations. I would only attempt what you are trying if the SEO guy was going to be on the sales call and progress report calls with you OR after you learn enough about the biz to be able to do it yourself. I'm not saying that the SEO guys you have are bad or whatever, but that you are the one talking to the client and you are going to be the one that is answering to the results they expect.

    As a side note...

    Small clients for us were the guys that were paying $1k to $2k per month and they were the biggest pain in the *&# of the mix. The big company paying $15k a month wasn't desperate for that money to payoff fast... Often, the small local guy is... Just understand that. There are many offline gold posts on here and it is tempting for many to get in there and take people's money. But make sure you can really help the business get real $$ and leads from what you do - and get them fast. A vanity SEO ranking doesn't mean crapola to a landscaping company... New customers do.
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    • Profile picture of the author phmoisan
      Thanks CJ.Online and Kevin_Hutto.

      IM money through offline clients is something I have considered for a long time. It dates back to some WSOs that were done by fellow WF member Mario Brown, in November 2009, IIRM.

      I was considering it as an another IM income stream. But deep inside, I was afraid the local business people I tried to sell that idea to wouldn't take me seriously.

      And the legal paperwork is scary, too, I think. Or at least, costly, unless I'm wrong. Very recently, I received emails linking to videos from Internet Marketer Shoemoney talking about legal paperwork. He even was giving them away. I did download the package, but didn't have time to look at it. I believed at the time, since Shoemoney is probably an American, and I live in Canada, can those legal paperwork of his put me into trouble ? One solution, of course, would be to hire someone ( a lawyer ? ) to take a serious look. But that would cost a lot of money, money I don't have right now. And what would have been the point of getting it for free ?

      Also, thanks for the reality of how long it would take to appear in Google. I had read about that kind of results. Your feedback confirms it. Appreciated.

      Philippe
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      Philippe Moisan
      my blog Video Marketing Champions

      my blog Be Proactive Now

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    • Profile picture of the author jstarx
      definately good info.

      I wont make any garauntees and the agreement that i make with the client will be one where they pay me for results . In the event i cant get them results, then they will be protected. I have good faith from the network of successful offline consultants i have been learning from the last few months that i have the resources to get the results.

      I definately appreciate your comments, its definately something to keep in mind. I do understand SEO and have done internet marketing, I just want to know the quickest way to look at local keywords and quickly be able to say EASY or HARD .... This info of course i will have once i talk to my SEO person. And after speaking with them i will know for sure what results the clients can expect....

      But of course im sure there will be some snags along the way, but i dont want anyones money if im not getting them the results they want.
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  • Profile picture of the author BenSalez
    Look at the page 1 results for your target keyword.

    Copy and Paste the URL of the sites you will be competing against into backlinkwatch.com

    This will give you a good idea of if they are running an ongoing marketing campaign and how quickly you could possibly overtake them.

    The more backlinks a site has with meta-tagged keywords, the more difficult it will be to outrank them.

    There are hundreds of other factors that will determine how quickly your client will rank in the SERPS, but this is a good start.

    If you see 1-20 backlinks from your competition, youve found a market where you could probably rank your client in under 3 months (obviously depending on other factors)

    Ben
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    • Profile picture of the author jstarx
      Originally Posted by BenSalez View Post

      Look at the page 1 results for your target keyword.

      Copy and Paste the URL of the sites you will be competing against into backlinkwatch.com

      This will give you a good idea of if they are running an ongoing marketing campaign and how quickly you could possibly overtake them.

      The more backlinks a site has with meta-tagged keywords, the more difficult it will be to outrank them.

      There are hundreds of other factors that will determine how quickly your client will rank in the SERPS, but this is a good start.

      If you see 1-20 backlinks from your competition, youve found a market where you could probably rank your client in under 3 months (obviously depending on other factors)

      Ben

      Ben , thank you very much, this is the info i was looking for . An easy way for me to see what im dealing with myself and try to find the low hanging fruit out there .....
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  • Profile picture of the author Brenden Clerget
    The easiest way is to get a list of ranking criteria, mostly on page things and compare the top 10 competitors to those criteria. The basic things are the title tag, h1 h2 etc, keyword density, and the domain name.

    One website I just registered the other day with a keyword rich domain for an Olympia niche is ranking on the first page of Google, spot 7, no backlinks, no content, just a keyword rich title, heading and domain.

    You can always do this and use redirects as well. I've had a few business owners really like the idea - because they were able to control two different spots, or just redirect one to the other. Some owners don't mind just purchasing the domain from you and using it to advertise for themselves either.

    Lots of possibilities, but all in all, local SEO is easy, at least in my mind, compared to the SEO I used to do for CPA offers and big online niches, especially internet marketing.
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  • Profile picture of the author RioNomad
    Hey jstarx,

    I am just learning SEO stuff as well. Check out Brad Callens 7 day free video course. You can signup and get the first video instantly, which is actually all about sizing up your competition on the first page of Google. It should give you most of the answers you are looking for.

    You can signup at BradCallen.com
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