How do I monetize my list?

by ak2000
26 replies
I've built a list of 2k+ subscribers in the IM niche

The freebie for them to sign up is a 6 step video course on building a list and making money out of it through affiliate marketing

I made some sales over the last month, but nothing extraordinary (say $200, so 0.1 $/subscriber per month)

I am just getting started so overall quite happy with that as a result

Now I want to focus on making more money out of my list (monetizing it)
Increasing it in size is important but secondary at this stage

At the moment I send them them about:

- 2/3 affiliate offers per week (some of them are pure offers, some of them are content / articles with links)
- 1 video (content) / week
- 2 adswap / JV promos

How can I increase sales?

How can I improve the return per subscriber to, say 0.5$/subscriber per month?
$1 being the ultimate target but realistically am not in that league yet

Thanks for reading this!
#list #monetize
  • Profile picture of the author Joe Giannetti
    I would give the a lot of free content and put show that you really care about their success......

    Offer to help them with their problems and show you are a trusted partner not just trying get sales from them.

    The more care and trust you show them more sales you will make.

    Focus on really helping them.
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    • Originally Posted by Joe Giannetti View Post

      I would give the a lot of free content and put show that you really care about their success......

      Offer to help them with their problems and show you are a trusted partner not just trying get sales from them.

      The more care and trust you show them more sales you will make.

      Focus on really helping them.
      Joe's right you've got to put the value upfront. Trust is the first thing you need to establish to get your conversions up.
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    • Profile picture of the author zhoom
      Originally Posted by Joe Giannetti View Post

      I would give the a lot of free content and put show that you really care about their success......

      Offer to help them with their problems and show you are a trusted partner not just trying get sales from them.

      The more care and trust you show them more sales you will make.

      Focus on really helping them.

      Yeah, It is essential that you make your subscribers feel that you are not marketing but you are helping them. In that way you will gain trust from them and also to the products you are selling.
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  • It's more work, but you need to be offering them your own products, not just affiliate products. And make sure that your list get better deals on your own products than anyone else.

    Build a product launch slowly over a period days, rather than darting about from product to product. You're sending emails to marketers, most of them will be wise that all you want them for is affiliate commissions. And, if you use 'copy and paste' affiliate emails, get rid of them. You need your personality to go through.

    If you're not so good as product creation then pay someone to do it for you. With a 2000 person list, there's no reason why you can't pay for a product to be produced, and immediately launch it, with an exclusive to your list, and make a profit above your outsourcing costs.

    Thom
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  • Profile picture of the author ak2000
    Thanks for the insight Joe - so this is what I am thinking:

    - Send them a survey
    - Send an open email asking them to tell you what their problems are / how can I help them
    - Offer to do a free webinar
    - Send them more free content (of course)

    Any other cool ideas anyone?
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  • Profile picture of the author Brad Spencer
    Hey, for starters...CONGRATS!

    You're in the 0.0000001% of people who make money.

    For starters, what I'd do is for your promo emails...segment your list to people who haven't opened the email the first time. So if you're getting 1-2 sales off your clicks...you segment it to get the people who missed it the first time.

    This will instantly make you more money just doing what you're doing already

    I'd also look up instant commission products to get cash flow coming in right now today from sales. This isn't exactly how to make "more" money but you get your money sooner so that's a good thing.

    I'd also create your own little "weed out" products for $1-$7 that generate a bit of money but also get you customers. As long as you add value to them they'll buy your stuff in the future...higher conversions since they have proven they're buyers

    Those are 3 things I'd do right now with what you have going (2k list) to make some more revenue.

    If you have any other questions...feel free to PM me!

    Cheers,

    Brad
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    • Profile picture of the author ak2000
      Originally Posted by Brad Spencer View Post

      I'd also create your own little "weed out" products for $1-$7 that generate a bit of money but also get you customers. As long as you add value to them they'll buy your stuff in the future...higher conversions since they have proven they're buyers
      Thanks for this Brad, very much appreciated

      What do you mean by weed out products exactly - promoting lower value products to the existing list or getting traffic to a website to sell a lower-value product?
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      • Profile picture of the author Brad Spencer
        Originally Posted by ak2000 View Post

        Thanks for this Brad, very much appreciated

        What do you mean by weed out products exactly - promoting lower value products to the existing list or getting traffic to a website to sell a lower-value product?
        Promoting low "ticket" (not value...you want ot have all high value products...no matter the $ cost).

        Weed out is a term that basically just means you get the customers out of freebie seeker lists. Freebie seekers will clog your autoresponder so you need to weed them out...they'll usually unsubscribe when you mail b/c "they have information overload." (Well DUH....you are on 1,000 lists who are all telling you ever different way to make money)

        Anyhow, that's what I mean. Feel free to PM if you need more help

        Cheers,

        Brad
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    • Profile picture of the author fthomas137
      Originally Posted by Brad Spencer View Post

      Hey, for starters...CONGRATS!

      You're in the 0.0000001% of people who make money.

      Brad
      Crap, didn't know it was that bad. I guess I didn't get the stats and decided to make a profit too, lol.

      Originally Posted by Joe Giannetti View Post

      I would give the a lot of free content and put show that you really care about their success......

      Offer to help them with their problems and show you are a trusted partner not just trying get sales from them.

      The more care and trust you show them more sales you will make.

      Focus on really helping them.
      Joe, that is the very best advice you can offer up. I try to send out an offer once in a while. The rest of the time is pointing them to free helps, tips and hints to help them in the niche they are interested in.

      Frank
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  • Profile picture of the author petelta
    Originally Posted by ak2000 View Post

    At the moment I send them them about:

    - 2/3 affiliate offers per week (some of them are pure offers, some of them are content / articles with links)
    - 1 video (content) / week
    - 2 adswap / JV promos
    Stop selling so much. You're promoting 5 days a week and provide 1 day of content. Even if you are including articles and content that leads to a sales page of some sort, it's too much.

    Your list needs to be excited about your next email. For every 5 pieces of GREAT content, you can include 1 promotion that will put money in your pocket.

    The IM niche is full of people who over sell and just push product after product. It's hard enough having an IM list because they know what to expect..they can see past your promotions...and they get a million of emails just like yours.

    I build trust with my list. Provide only great content and if I have something that I think will truly increase their business, I promote it.

    Travis
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    TEESPRING Student Rakes In Over $116k In Less Than 3 Months
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    • Profile picture of the author jamjar919
      Originally Posted by petelta View Post

      Stop selling so much. You're promoting 5 days a week and provide 1 day of content. Even if you are including articles and content that leads to a sales page of some sort, it's too much.

      Your list needs to be excited about your next email. For every 5 pieces of GREAT content, you can include 1 promotion that will put money in your pocket.

      The IM niche is full of people who over sell and just push product after product. It's hard enough having an IM list because they know what to expect..they can see past your promotions...and they get a million of emails just like yours.

      I build trust with my list. Provide only great content and if I have something that I think will truly increase their business, I promote it.

      Travis
      Absolutely true. I make sure to provide great content for my email list. I actually provide more content than offers!! Maybe you could do this too?
      Signature

      Feel free to ask me any IM related questions or add me on skype :D
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      • Profile picture of the author Zorkster178
        I'm a newbie to affiliate marketing but I think the advice about doing something for your custmoers is the general solution to business. Give and you shall recieve. That's a cosmic law.

        Will
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  • Profile picture of the author J Bold
    I too, would say, ease up on the promotion emails. It seems like you are sending too many, so slow it down a little bit. Send 3 times a week with offers, max. If you send any more emails, make them worth something and give out free info.

    You have a good sized list there. You can start doing some adswaps with other marketers to build your list even more. I would start trying to do at least 2 adswaps a month and build it up. After a while, you should have a good sized list that will buy from you.

    It's important to build trust. Let them trust you and they will buy from you more. Trust and likeability are huge in sales. So if they trust you, like you and you provide them with good content, sales should go up.

    Good luck.
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  • Profile picture of the author Lance K
    Originally Posted by ak2000 View Post

    I've built a list of 2k+ subscribers in the IM niche

    The freebie for them to sign up is a 6 step video course on building a list and making money out of it through affiliate marketing

    I made some sales over the last month, but nothing extraordinary (say $200, so 0.1 $/subscriber per month)

    I am just getting started so overall quite happy with that as a result

    Now I want to focus on making more money out of my list (monetizing it)
    Increasing it in size is important but secondary at this stage

    At the moment I send them them about:

    - 2/3 affiliate offers per week (some of them are pure offers, some of them are content / articles with links)
    - 1 video (content) / week
    - 2 adswap / JV promos

    How can I increase sales?

    How can I improve the return per subscriber to, say 0.5$/subscriber per month?
    $1 being the ultimate target but realistically am not in that league yet

    Thanks for reading this!

    Maybe you should watch the part of your free 6 step video course that deals with monetizing your list via affiliate marketing. :p:p Seems you have the list building part down though. Way to go.

    Really though, how has the response been to your video course? Have your subscribers given you any feedback in regards to what they liked most, what they didn't understand, what they would like more in depth explanation on, etc.?

    Oh, and do you have affiliate links promoted within the course (autoresponder, hosting, domain registrar, etc.)?
    Signature
    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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    • Profile picture of the author ak2000
      Originally Posted by Lance K View Post

      Maybe you should watch the part of your free 6 step video course that deals with monetizing your list via affiliate marketing. :p:p Seems you have the list building part down though. Way to go.

      Really though, how has the response been to your video course? Have your subscribers given you any feedback in regards to what they liked most, what they didn't understand, what they would like more in depth explanation on, etc.?

      Oh, and do you have affiliate links promoted within the course (autoresponder, hosting, domain registrar, etc.)?
      I run a survey halfway through the video course - results so far:

      - 57% rate the course good or very good, 17% rate it "fair"

      - 53% are employed

      - 47% have an income $0-10k (ouch) and another 47% are the in the $10-50 bracket (am aggregating stats a bit here)

      - When asked "What content would you like to see more of in the newsletter?" they answered, percentage-wise:

      Getting started with an online business, 28.92%
      Building a mailing list, 18.07%
      Creating a website/sales page, 15.66%
      Creating your own product, 16.87%
      Driving traffic to your page, 16.87%
      Other, 3.61%

      - Generally speaking they liked the most the "step-by-step guide to generating an online campaign"

      - Not much they didn't like...some people answered "this short survey" (haha ) or "not competent enough to comment"

      There's a fair amount of data but hopefully this gives the gist of it

      Yes, there are all sorts of affiliate banners next to the videos and within the course emails (webhosting, niche finders, webdesign, etc)

      By the sounds of it (and it makes sense) the next step is to send them more CONTENT and less promos

      But if I email them a promo once a week rather than 3 times say wouldn't that reduce the $/subscriber revenue?

      For instance, for a couple of weeks in a row I sent about 3/4 promos a week and sales went up...

      Sending more content makes a lot of sense - just thinking loud here...
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      • Profile picture of the author Lance K
        Originally Posted by ak2000 View Post

        I run a survey halfway through the video course - results so far:

        - 57% rate the course good or very good, 17% rate it "fair"
        I'd try something like this for the possible survey answers...
        • Excellent - I didn't think you could get this quality of instruction for less than $47
        • Very Good - I've seen lesser quality courses sold for $27
        • Good - Above average as far as free courses go
        • Fair - It's OK, but needs improvement
        (Try to word the possible responses so they have a mental baseline to associate with their vote. But try not to do it in a way that's "leading" -either intentionally or inadvertently- toward any of the answers.)

        Then ask them a question like "What's the #1 thing that kept you from rating the course higher than you did?"

        Originally Posted by ak2000 View Post


        - When asked "What content would you like to see more of in the newsletter?" they answered, percentage-wise:

        Getting started with an online business, 28.92%
        Building a mailing list, 18.07%
        Creating a website/sales page, 15.66%
        Creating your own product, 16.87%
        Driving traffic to your page, 16.87%
        Other, 3.61%

        - Generally speaking they liked the most the "step-by-step guide to generating an online campaign"
        Well I'd survey them on all of those specific topics one by one. Start with "Getting started with an online business" since it was the most popular answer. Then go on to the next topic once you've got enough answers to the first one to be useful.

        I'd use something like Ask Database and ask them "What's the number one thing you would like to know more about when it comes to getting started with an online business?

        With their answers you can either put together your own product, or present the answers as free content to your list (you can re-purpose later into a product). When you present the answers, tell them "what" to do and point them to affiliate products that will teach them the "how". Sure, some will choose to learn the "how" through trial and error, but some will appreciate the recommendation to a short cut and buy through your affiliate link.

        Originally Posted by ak2000 View Post

        - Not much they didn't like...some people answered "this short survey" (haha ) or "not competent enough to comment"
        Try asking it a different way. Ask..."Knowing what you know now, would you feel like you got a good deal if you had paid $47 for this course? If not, what would it take to make you feel that way?"
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
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        • Profile picture of the author Lance K
          Also, if you're not on Paul Myers' TalkBiz News newsletter subscribe to it and pay close attention to his methods.
          Signature
          "You can have everything in life you want if you will just help enough other people get what they want."
          ~ Zig Ziglar
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        • Profile picture of the author ak2000
          Originally Posted by Lance K View Post

          I'd try something like this for the possible survey answers...
          • Excellent - I didn't think you could get this quality of instruction for less than $47
          • Very Good - I've seen lesser quality courses sold for $27
          • Good - Above average as far as free courses go
          • Fair - It's OK, but needs improvement
          (Try to word the possible responses so they have a mental baseline to associate with their vote. But try not to do it in a way that's "leading" -either intentionally or inadvertently- toward any of the answers.)

          Then ask them a question like "What's the #1 thing that kept you from rating the course higher than you did?"



          Well I'd survey them on all of those specific topics one by one. Start with "Getting started with an online business" since it was the most popular answer. Then go on to the next topic once you've got enough answers to the first one to be useful.

          I'd use something like Ask Database and ask them "What's the number one thing you would like to know more about when it comes to getting started with an online business?

          With their answers you can either put together your own product, or present the answers as free content to your list (you can re-purpose later into a product). When you present the answers, tell them "what" to do and point them to affiliate products that will teach them the "how". Sure, some will choose to learn the "how" through trial and error, but some will appreciate the recommendation to a short cut and buy through your affiliate link.



          Try asking it a different way. Ask..."Knowing what you know now, would you feel like you got a good deal if you had paid $47 for this course? If not, what would it take to make you feel that way?"
          Thank you so much Lance - this is SUCH valuable advice.
          Much, much appreciated...
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  • Profile picture of the author Matt Wolfe
    I don't want to sound like I'm beating a dead horse here but monetizing an IM related niche can be really tough.

    a) You are mailing to people on a daily basis that are constantly receiving training on how to do exactly what you are doing. If they are paying any attention at all to the material that's being thrown at them, they will understand that you are trying to constantly sell to them. Many will understand your methods and tactics and begin to become immune to them.

    b) These people are seeing anywhere from 5 to 200 new products about how to make money online every single day. It becomes hard for your e-mails to stand out among the thousands of other people who are teaching the next hot method for making money online.

    c) 99% of the people on your list are probably in the information overload stage. They see so many products thrown at them that they follow none.

    d) Many people see how to make money online products as scams. They don't convert nearly as well as niche products because everyone is (rightfully) skeptical.

    Now... Having said that... I, myself, have a very large list in the make money online niche. There are ways to overcome the inherent issues with the niche.

    1) Focus on creating fans (as opposed to customers). To do this offer a ton of free content. Create blog posts, videos, reports, interviews, etc. and just give them out to your list. Get people looking forward to your next e-mail. The more value you give away, the more anxious they will be to open your next e-mail. Eben Pagen says "Learn to love getting the short end of the stick". Way overdeliver on everything you do and you will create fans.

    2) Create your own products. Having your own products to sell to your list goes a long way for your credibility. The product doesn't necessarily have to be a "How to make money" product. That, in fact, would be very unethical if you aren't actually making much yourself yet. You can, however, make products relating to what you do know... Think of things like SEO, creating videos, building a list, or creating a website. Those can all be successfully sold to the IM niche and don't require any claims of income earned.

    3) Really look out for your list. People do adswaps and affiliate promotions without ever looking at the product. This is pure crap and these people obviously don't value their list for the true asset that it is. Really look in to everything that you promote. Have very high standards for the things that you actually mail about. You wouldn't recommend an investment to your mother that you haven't thoroughly looked through yourself... Don't recommend products to your largest asset without knowing a little something about what you are promoting.

    If you do these things, you can look forward to having a responsive, happy list of fans. When you start seeing the same exact people buying every single product that you recommend, you'll know that you've created fans.

    Matt
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  • Profile picture of the author bertuseng
    Best advice I can give is start promoting your own products, even if you have to use plr products that are low priced. Put your own name on it and then your customers will see that you care about them giving them quality low cost offers.

    THis way you can gradually make your products more expensive.
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    • Profile picture of the author ak2000
      Btw, thanks all for the great advice..
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  • Profile picture of the author MEMA2010
    Email Marketing can help you to increase your revenue and margin if you:

    - Know how to target the right people,
    - With the right message
    - and the right KPI

    This is the key to a successful email marketing campaign
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  • Profile picture of the author Dr Livingston
    With the power of the new iphone, and droidx, it would be simple to take some quick videos of yourself giving a marketing tip or motivational tip. Breed familiarity with your list so that they can put a name and a personality with your face. Be a friend. Everyone buys from there friends.
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