I was lucky enough to see an excellent lesson on being a perceived expert. All too often, we worry about not knowing enough, but this fake reality show from a few years ago may change your thinking.
A little background.
The "Joe Schmo" show was basically a fake reality show, with a twist. One of the guys (Matt, the schmo) believed everything was real. Everybody else was acting a role.
One of the actresses (Kristin Wiig) was playing a counselor named Dr. Pat. At one point Matt became very upset about a situation in the house, to the point of almost losing control. So, what did he do? He went to the one person in the house who could help him, Dr. Pat.
In real life, Kristin Wiig was concerned about offering help to Matt, but on the show things played out well. Dr. Pat asked Matt a few questions and had him do some phony breathing exercises.
As you may have guessed, Matt calmed down and felt much better after his session with Dr. Pat.
What does this have to do with being a perceived expert in some aspect of internet marketing? Here's what I was thinking as I was watching the show this weekend...
1. Dr. Pat didn't know much, but she knew enough to suggest something, something that worked.
2. Matt believed Dr. Pat WAS the expert.
3. Matt took her advice and found the solution he was EXPECTING.
4. It could have been the placebo effect.
5. Even if it WAS a placebo effect, Matt still felt better. That's what counts.
Now I'm not suggesting we should all pretend to know things we don't. However, we shouldn't wait until we know everything (that willnever happen). Instead, all we need to know is enough.
What is enough?
A little more than the people looking to us as experts.
So, don't sit around waiting until everything is just right. As long as you know enough to not send people down the wrong path and can truly help them in some way, then go for it!
All the best,