37 replies
Hey guys you are all so smart so I would love some help.

My father in Law has a website www.juniorshelver.com he is a Designer Illustrator and 3D modeler.

He has made no money online with this and I think there is some help I could give him with the marketing, and I would like a cut.

What are some ideas to monetize this, and some advice on the website itself would be great.

Thanks guys

EDIT: The help I am offering my Dad is my time not my IM expertise, just incase you may wonder why I am offering help that I am asking you for, I am very much still learning and won't offer my services as an IMer for a little while longer
#family #make #members #money #website
  • Profile picture of the author rosetrees
    Wow - I think the site is fabulous.

    The first things that spring to mind are probably obvious.

    Do you monitor visitors to find out which search terms people are already using to find the site?

    Add a shop so people can buy prints or commission work from him.

    Has he considered producing some cartoons/logos/avatars/buttons/web backgrounds/favicons etc, that people could purchase and download?
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  • Profile picture of the author davewebsmith
    Hey Cathy,

    Have you seen TemplateMonster(dot)com. Im sure your father in law could find business by building website templates there are many opportunities there

    Also have you seen istock(dot)com

    those could both be great income streams with talent like that

    davewebsmith
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    watch this space ...
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  • Profile picture of the author brettb
    The caricature niche is quite popular on ClickBank.
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    • Profile picture of the author Alfred Shelver
      That is a good question I did not design the site but am being asked to help monetize and market it so yes good point.



      Originally Posted by rosetrees View Post

      Wow - I think the site is fabulous.

      The first things that spring to mind are probably obvious.

      Do you monitor visitors to find out which search terms people are already using to find the site?

      Add a shop so people can buy prints or commission work from him.

      Has he considered producing some cartoons/logos/avatars/buttons/web backgrounds/favicons etc, that people could purchase and download?
      HI Dave the website is not him he is actually not a web designer more graphic designer cartoonist etc.

      But yes for people needing graphics I think that could really help.

      Originally Posted by davewebsmith View Post

      Hey Cathy,

      Have you seen TemplateMonster(dot)com. Im sure your father in law could find business by building website templates there are many opportunities there

      Also have you seen istock(dot)com

      those could both be great income streams with talent like that

      davewebsmith
      In what way ?

      Originally Posted by brettb View Post

      The caricature niche is quite popular on ClickBank.
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  • Profile picture of the author Nysbururn
    Banned
    [DELETED]
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    • Profile picture of the author Alfred Shelver
      I guess but my Father in law is a perfectionist and very maticulus so I don't know what he could do for $4 that would be worth his while.

      But you are right maybe for a way to get noticed.

      Originally Posted by Nysbururn View Post

      Put up some gigs on Fiverr.com, that's a great way to get noticed.
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  • Profile picture of the author Edk
    I feel like asking for a cut of your cut for my 'advice'. Joking
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  • Profile picture of the author james_le
    His work is very cool. Personally I would start a tutorial (teaching people how to do what he does) blog then build a list/following and then market to them related products or even a tutorial product he has created.
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  • Profile picture of the author Derwin
    I have seen and reviewed his website. This is basically a blog. The website is overall coll and nice. His art work is really surprising and cool and love to watch.Spread this website using blog commenting or forum posting then any body can notice of this website.
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    • Profile picture of the author Alfred Shelver
      It is a blog but i think they are trying to make it perform a Dual purpose as a website and blog. Thanks my Dad loves comments.

      Originally Posted by Derwin View Post

      I have seen and reviewed his website. This is basically a blog. The website is overall coll and nice. His art work is really surprising and cool and love to watch.Spread this website using blog commenting or forum posting then any body can notice of this website.
      It is definately so I must let him know plus i wont take a cut of his $4.

      Originally Posted by Nysbururn View Post

      That's pretty smart. Could probably offer tutorials and a bunch of other things on Fiverr aswell. Be sure to link to the portfolio if you're ever interested in doing it. 4 bucks isn't much. But 40 is a starter.
      That is a great idea... I want soemthing that he can do once and sell many copies of. Tutorila will be one.

      Originally Posted by james_le View Post

      His work is very cool. Personally I would start a tutorial (teaching people how to do what he does) blog then build a list/following and then market to them related products or even a tutorial product he has created.
      Okay but only if you give me a cut of your cut of my cut fot getting you a cut for your advice if your advice gets me a cut (now say that 10 times quickly)
      Originally Posted by Edk View Post

      I feel like asking for a cut of your cut for my 'advice'. Joking
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  • Profile picture of the author sbucciarel
    Banned
    The quality of his work is too good for a place like fiverr. He could post in Warriors for Hire and his skills are a good match for Elance.com in the graphic design category. He's a great illustrator and cartoonist ... didn't look at everything, but he's talented. That kind of talent shouldn't be listed on sites that sell for pennies IMO.
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    • Profile picture of the author Alfred Shelver
      I was thinking of warriors for hire but I was worried that he did not communicate well enough and keep is clients updated constantly .... Is it okay if I listed on Warriors for hire for him with full disclosure that I was just managing the work for him to insure the best customer service also giving his personal contact details (basically an agent)? Even if I was not doing the actual work I really think he could give Warriors great quality I am just worried about his turn around time etc if he was not managed and I want warriors to have the best experience.


      Originally Posted by sbucciarel View Post

      The quality of his work is too good for a place like fiverr. He could post in Warriors for Hire and his skills are a good match for Elance.com in the graphic design category. He's a great illustrator and cartoonist ... didn't look at everything, but he's talented. That kind of talent shouldn't be listed on sites that sell for pennies IMO.
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      • Profile picture of the author rosetrees
        Originally Posted by Cathy Shelver View Post

        Is it okay if I listed on Warriors for hire for him with full disclosure that I was just managing the work for him to insure the best customer service also giving his personal contact details (basically an agent)?
        Guess the best way to answer that is to submit a support ticket.
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  • Profile picture of the author FJRoy_o
    Great points everyone.

    Cathy, Encourage your dad join Warrior - as far as keeping up with communication - that's an opportunity for a Virtual Assistant to help with communication, blog posts, facebook / twitter updates.

    Cathy - what's missing for me on the site is ...
    1. an opt in box with the offer for an e-book, or e-course on "x"

    2. a call to action - tell people what to do

    3. is your dad on Facebook? does he have a fan page - if so - I'm not finding Fb / Twitter links for him on his site - if he has an excuse like- "I'm not into that" comes up - then tell him to take down the website or get serious about marketing himself if he believes in the quality of his work. IMHO

    4. Meta - <meta name="keywords" content="freelance, freelance illustrator, cartoonist, 3D modeler. illustrate, visualize, publications, presentations, books, websites.">

    I'm thankful to see keywords - the question is - who is looking for these keywords, how many competing sites, and what is your dad doing to rank higher. - and I'm not seeing a silo structure to his site - my suggestion - break out the portfolio tab on the main nav - into separate tabs for the site keywords. Pick 3 keywords to focus on - do keyword research on these 3 keywords - see how other artists are structuring their site - then run the "site: http://sitename.xxx" search to see what comes up with their sites.

    5. Has he run this search on google: "site: http://www.juniorshelver.com/" I did - take a look.

    I hope these suggestions serve.

    Warmly,

    John
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    Warrior Community Exclusive Producers - Copywriting; Product Creation and Launch; Social Media Assistance, Consulting, Management; Wellness Consulting. Read reviews of our work here: http://bit.ly/warriorreviews
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  • Profile picture of the author Alfred Shelver
    Wow thank you very detailed ... I was kind of hoping to be his VA but think there would be an issue with me logging into his WF account with same IP so I would rather handle his account .... But I will use all your suggestions
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  • Profile picture of the author Kevin_Hutto
    I think this is a great fit for facebook marketing... There was a similar thread yesterday that I laid out an outline how to do it... It was for a guy who did paintings of kids and weddings and such... Dont have time to retype it, but if you look thru, you can find the post and pretty much do the exact same thing for your dad. There are lots of people making good money from fb for these type services - he just needs to have a hook... Like - Charicatures for your FB page or something...
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    • Profile picture of the author Alfred Shelver
      Thank You great Idea my father already has a facebook page but we are not utilising it fullly obviously.

      I will look for that thread

      Originally Posted by Kevin_Hutto View Post

      I think this is a great fit for facebook marketing... There was a similar thread yesterday that I laid out an outline how to do it... It was for a guy who did paintings of kids and weddings and such... Dont have time to retype it, but if you look thru, you can find the post and pretty much do the exact same thing for your dad. There are lots of people making good money from fb for these type services - he just needs to have a hook... Like - Charicatures for your FB page or something...
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  • Profile picture of the author absolutelee
    Originally Posted by Cathy Shelver View Post

    Hey guys you are all so smart so I would love some help.

    My father in Law has a website www.juniorshelver.com he is a Designer Illustrator and 3D modeler.

    He has made no money online with this and I think there is some help I could give him with the marketing, and I would like a cut.

    What are some ideas to monetize this, and some advice on the website itself would be great.

    Thanks guys

    EDIT: The help I am offering my Dad is my time not my IM expertise, just incase you may wonder why I am offering help that I am asking you for, I am very much still learning and won't offer my services as an IMer for a little while longer
    Hi!

    I'm guessing your dad has a business making money doing this. If so, then who are his customers? You need to ask yourself how would those customers have found him online.

    Or, does he want to take his graphic expertise and extend it to the web? Does he want to do online graphics for corporations? If so, who would they be? How much would he charge? What pre-packaged types of products could he sell--logos, headers, other types of branding?

    Once you get a handle on your proposed market, you'll need to develop a list of possible keywords your dad's blog could rank for. He'll need to write content for these keywords, and someone will need to get links to those pages coming from high PR sites.

    At this point, your dad should have at least some traffic coming into his site. The big problem I see, though, is I still don't understand his online business model. So, I guess that gets back to my first comment. I would understand that first, then proceed from there.

    Hope that helps.

    Lee
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    • Profile picture of the author affilcrazy
      Hi Cathy,

      I'm still reading through the blog/site so I'm sure more things will come to mind - I was reading the post about "ZBrush" and "Mudbox", which, initially, meant absolutely nothing to me...however after a little research I note that the term ZBrush gets about 135,000 exact searches a month according to Google's keyword tool and I came across this on Amazon

      Amazon.com: zbrush

      so perhaps your father-in-law could write tutorials based around "ZBrush" while linking to amazon products as an affiliate, or even write product reviews.

      As there appears to be plenty of books on Amazon pertaining to "ZBrush" and there is also plenty of interest in this topic (135K monthly searches), he could even make his own product. If he is unsure about what kind of product he can produce, simply purchase a book or 2 from Amazon to get an idea of what sort of content and information they contain.

      I also found there were plenty of foums based around the subject of "Zbrush". Simply type "ZBrush + forum" into a google search. It may be a good idea to read up on a few threads at these forums to see what people are interested in, and exactly what they are talking about. And I'm sure he can have a link to his site within his profile and maybe even in a signature, thus giving him more exposure...and backlinks!

      Cheers
      Partha
      Signature
      "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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      • Profile picture of the author JohnMcCabe
        Cathy, I could tell from the home page that the man has some serious talent. Be a shame to waste it on someplace like fiverr, IMO.

        After creating and selling art for art's sake, like the Willie Nelson, the first thing that popped into my head was cartoon spokespeople - like the 'Mr. Opportunity' character Honda Motors uses, but better drawn.

        Rather than sell the cartoons outright, he might be able to license them for various uses - Facebook page, brochure, print ad, etc. That way, he does the drawing once then collects an annual license fee until they stop using the character.

        I hope this gives you some additional ideas...
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        • Profile picture of the author Lance K
          Once he has a list of products/services he's offering, you could set up a twitter account for him. Have him do caricatures of celebrities and current events type stuff and share links to them on twitter. Might be able to build quite a following. And might get some of those vein celebrities, etc. to retweet his stuff to their followers.
          Signature
          "You can have everything in life you want if you will just help enough other people get what they want."
          ~ Zig Ziglar
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          • Profile picture of the author czilbersher
            Hi Cathy.

            First off, it appears that your father-in-law hasn't done much to drive traffic organically with SEO so you might want to consider going after the long-tail and building traffic. I see that he's installed the All-In-One SEO plug-in on the site but his keywords are very broad and will be nearly impossible to rank for. A few Warriors have mentioned Fiverr and others have criticized it. But I'm on the side of recommending it because I don't see it as an 'end-all-be-all' way to make money. Rather, I see it as a rather brilliant method to upsell. I recently purchased a Fiverr service where the provider created a few thousand backlinks for my site. Yippee...so what. He made $4 on the transaction. However, he started building a relationship. His follow-up emails included some small giveaways of unexpected value, then he mentioned some additional services he could perform at cost. Being a marketer, I was very impressed at this guy's skill in getting his big toe in the door with Fiverr, and then delivering a quality service with an upsell to additional (more costly) services. If there's anything your father-in-law can do quickly and easily for $5, then think about Fiverr as a relationship-builder; not a revenue-generator. Hope this helps.

            - Curt
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            • Profile picture of the author Alfred Shelver
              Partha,

              Thanks for going through all that effort Its amazing how many different ways people can look at the very same thing.

              As you said that I realised my father uses soem tablet called a Wacom ithik and I am suer that it can be bought form amazon. I often just think of Amazon as books and dvds and wonder how can one get enough commisions out od those.. Thats because i don't buy form there as I am in south africa and it is huge.


              Originally Posted by affilcrazy View Post

              Hi Cathy,

              I'm still reading through the blog/site so I'm sure more things will come to mind - I was reading the post about "ZBrush" and "Mudbox", which, initially, meant absolutely nothing to me...however after a little research I note that the term ZBrush gets about 135,000 exact searches a month according to Google's keyword tool and I came across this on Amazon

              Amazon.com: zbrush

              so perhaps your father-in-law could write tutorials based around "ZBrush" while linking to amazon products as an affiliate, or even write product reviews.

              As there appears to be plenty of books on Amazon pertaining to "ZBrush" and there is also plenty of interest in this topic (135K monthly searches), he could even make his own product. If he is unsure about what kind of product he can produce, simply purchase a book or 2 from Amazon to get an idea of what sort of content and information they contain.

              I also found there were plenty of foums based around the subject of "Zbrush". Simply type "ZBrush + forum" into a google search. It may be a good idea to read up on a few threads at these forums to see what people are interested in, and exactly what they are talking about. And I'm sure he can have a link to his site within his profile and maybe even in a signature, thus giving him more exposure...and backlinks!

              Cheers
              Partha
              Yes the fiverr thing is not worth it unless he can think of something people want that can take 5 minutes (with technology that is not difficult I guess) and like some one said use that to get the person on a list and upsell.

              Originally Posted by JohnMcCabe View Post

              Cathy, I could tell from the home page that the man has some serious talent. Be a shame to waste it on someplace like fiverr, IMO.

              After creating and selling art for art's sake, like the Willie Nelson, the first thing that popped into my head was cartoon spokespeople - like the 'Mr. Opportunity' character Honda Motors uses, but better drawn.

              Rather than sell the cartoons outright, he might be able to license them for various uses - Facebook page, brochure, print ad, etc. That way, he does the drawing once then collects an annual license fee until they stop using the character.

              I hope this gives you some additional ideas...
              WOW that just hit me like a light bulb that defiantely could work. Not using Twitter yet.


              Originally Posted by Lance K View Post

              Once he has a list of products/services he's offering, you could set up a twitter account for him. Have him do caricatures of celebrities and current events type stuff and share links to them on twitter. Might be able to build quite a following. And might get some of those vein celebrities, etc. to retweet his stuff to their followers.
              This is true I will work with him on this we must just insure we use the right keywords to target,

              Originally Posted by czilbersher View Post

              Hi Cathy.

              First off, it appears that your father-in-law hasn't done much to drive traffic organically with SEO so you might want to consider going after the long-tail and building traffic. I see that he's installed the All-In-One SEO plug-in on the site but his keywords are very broad and will be nearly impossible to rank for. A few Warriors have mentioned Fiverr and others have criticized it. But I'm on the side of recommending it because I don't see it as an 'end-all-be-all' way to make money. Rather, I see it as a rather brilliant method to upsell. I recently purchased a Fiverr service where the provider created a few thousand backlinks for my site. Yippee...so what. He made $4 on the transaction. However, he started building a relationship. His follow-up emails included some small giveaways of unexpected value, then he mentioned some additional services he could perform at cost. Being a marketer, I was very impressed at this guy's skill in getting his big toe in the door with Fiverr, and then delivering a quality service with an upsell to additional (more costly) services. If there's anything your father-in-law can do quickly and easily for $5, then think about Fiverr as a relationship-builder; not a revenue-generator. Hope this helps.

              - Curt
              Thank you all for taking so much time to give such excellent advice as I learn I hope to give back one day and really offer great help.
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              • Profile picture of the author raveena
                ok
                toooooooooooo goooooooooood:rolleyes:
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  • Profile picture of the author Kevin_Hutto
    Cathy,

    Here is the link from the other thread I was talking about... Very similar type service...

    http://www.warriorforum.com/main-int...s-artwork.html
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  • Profile picture of the author Kevin_Hutto
    Cathy,

    Here is an example of a FB page that we just started...

    HustlersSecret.com Welcome | Facebook
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  • Profile picture of the author mrjasonser
    Hi Cathy,

    Hissite is so cool. Just some random thoughts after I saw his site....

    If he is the "teacher" type can easily create and E-Course or Ebook to teach people. If he is a "teacher" type and not camera shy, he could even create video course for up sell. Perhaps a Micro Membership Site?

    If he is the "work-alone-artist" and only want to focus on working his trade, your idea to be "his agent" will be great. Personally I think this is what I will do if I were you. Is a accepted business model everywhere in names like, agent, special asistant, business development...etc.Is like the actors or singers manager who promote their artist and get deals for them.


    I think some of the 1st things you should do, besides implementing keywords and traffics is to set up some kind of opt in element on it, even if it is only a simple RSS feed subscription , twitter follow or a simple facebook fan to build readers and followers. Sometime the best ideas comes from fans and supporter.

    I will be the very 1st to joined as his fan. Love design related stuff, though I am never the person with the skills and trades to do all that. I used them to inspire my mind.


    These are just my 2 cents.

    Cheers
    Jason Ser
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    I Don't Speak The Queen's English, But I Say What I Mean and Mean What I Say.

    Here is where I work now: www.LohasDigital.com

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  • Profile picture of the author CliveG
    Many of the answers to this post have concentrated on driving traffic to the site which is good. But then you need to convert that traffic to sales so you probably need a list sign up on the front page with something compelling to get people to sign up. And then start the sales process.

    Clive
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  • Profile picture of the author Alfred Shelver
    The list there it is again .... I keep hearing about the list 'I wonder of there is money in a huge list' I always heer about it but have never taken action in getting a list because I never had total confidence in my ability. Well this is the best way for me to learn I have confidence in my Dad's ability so I should work with his list and there byI can learn while I earn.
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    • Profile picture of the author NicheMayhem
      I wouldn't see any harm in offering out a service here on the forum where one of your highly talented artists would fulfill the grunt work while you manage the sales end. In other words if you set everything up to offer out the service, consider your father-in-law an artist on your team and then make sure things get delivered to who they need to etc etc.

      There was a certain group of artists which were on here with a warriors for hire service producing logos that I came across and they did quite well from what I could tell. Would be perfect for your father in law and with his obvious tremendous talent he could probably knock out five to ten a day.

      IMO fiverr is not associated with the realm of talent this artist fits into, $5 is a slap in his face for even putting his pencil to paper sorry to say. Some of those graphic art pieces are fantastic and high quality, his use of light sources and highlights are very good as well as the simple aspect of proportion. Some artists have it and some artists don't, your father in law has it and is very good.

      A $30 per logo and price growth per size of the finished result would be a good starting point for the service IMO. Don't be leery of getting out there and making things happen, your a woman make him get them done, stick to your deadlines and in no time his name will be well known for quality art all over the web with you managing in the background and building on the existing site to provide his services and rates.

      There are many many areas to join in on the discussions and get the word out. The twitter idea above is a good one and people love to go on sites like his just to look through the gallery. Made no money with the site because I don't see anything to buy, change that even if you just get some old sketches he has (which I know he probably has hundreds) and offer 'em up in a frame. Never know what people might buy and in a few years time with some exposure he could be on a famous publication making that sketch worth some money.

      Tons of options out there and I think a good start would be to offer up his amazing talent right here on the warrior forum with logos, graphics, ebook covers etc.
      Signature
      Whether you think you can, or think you can't, YOU'RE RIGHT!! <~~Henry Ford

      Check out my video gigs on fiverr!
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      • Profile picture of the author Alfred Shelver
        I Think this is where I want to start as I believe with me managing things I will be able to Guarantee turn around time communication and Quality.
        It will be a great team.

        But i never thought about it uploading scektches and digital work and putting a buy now button on it would be.

        Thanks again for really taking time to answer questions.

        Originally Posted by NicheMayhem View Post

        I wouldn't see any harm in offering out a service here on the forum where one of your highly talented artists would fulfill the grunt work while you manage the sales end. In other words if you set everything up to offer out the service, consider your father-in-law an artist on your team and then make sure things get delivered to who they need to etc etc.


        I think a good start would be to offer up his amazing talent right here on the warrior forum with logos, graphics, ebook covers etc.
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    • Profile picture of the author CliveG
      Originally Posted by Cathy Shelver View Post

      The list there it is again .... I keep hearing about the list 'I wonder of there is money in a huge list' I always heer about it but have never taken action in getting a list because I never had total confidence in my ability. Well this is the best way for me to learn I have confidence in my Dad's ability so I should work with his list and there byI can learn while I earn.
      Hi Cathy,

      In some ways lists work better for offline businesses such as your dad's (although his could be a bit of both) than online businesses. This could be a good opportunity to learn because the list is not a vital part of the business but an add on that could add value.

      There are thousands of people running lists. Just assume that you are brighter than at least half of them so you can do it.

      Good luck.

      Clive
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      • Profile picture of the author Alfred Shelver
        I am actually looking at it right now, Is there any decent Autoresponders that do not require monthly paymenst only a one time fee?

        I do not want to pay too much for my list while it is not making money?

        I can do it

        Thanks



        Originally Posted by CliveG View Post

        Hi Cathy,

        In some ways lists work better for offline businesses such as your dad's (although his could be a bit of both) than online businesses. This could be a good opportunity to learn because the list is not a vital part of the business but an add on that could add value.

        There are thousands of people running lists. Just assume that you are brighter than at least half of them so you can do it.

        Good luck.

        Clive
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        • Profile picture of the author CliveG
          Originally Posted by Cathy Shelver View Post

          I am actually looking at it right now, Is there any decent Autoresponders that do not require monthly paymenst only a one time fee?

          I do not want to pay too much for my list while it is not making money?

          I can do it

          Thanks
          You could try WebProResponse Intro. it's free for up to 500 subscribers. Not sure how good it is though.

          Clive
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  • Profile picture of the author tantris
    What about getting him to create a specialist ebook and market it through clickbank?
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  • Profile picture of the author Kevin_Hutto
    You can buy ARP3 but its a lot more work... Most of the AR out there have a very small monthly fee to start because they know that if your list grows that they stand to make much better $... Most start at around $20 a month...
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  • Profile picture of the author nicheman
    Cathy
    The site looks great!

    Some Ideas:
    Google Ads
    Add Video -- have some videos of him doing what he loves!
    Traffic, Traffic, Traffic...the real way to monetize
    Email marketing list...start getting emails of people interested in his art.

    These are just a few ideas. Make It A Great Day!
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